Basis Technologies
Basis is a comprehensive advertising automation platform that streamlines your entire digital media workflow by integrating programmatic buying, search, social, and site-direct manual campaigns into one unified interface.
Drip
Drip is a marketing automation platform designed specifically for e-commerce brands to build personalized customer journeys through email, SMS, and onsite campaigns that drive repeat sales and revenue.
Quick Comparison
| Feature | Basis Technologies | Drip |
|---|---|---|
| Website | basis.net | drip.com |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $39/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2001 | 2012 |
| Headquarters | Chicago, USA | Minneapolis, USA |
Overview
Basis Technologies
Basis is a comprehensive media automation platform designed to manage your entire digital advertising lifecycle. Instead of jumping between disconnected tools, you can handle programmatic bidding, direct buying, search, and social campaigns from a single dashboard. This unified approach eliminates manual data entry and reduces the risk of errors in your reporting, allowing you to focus on strategy rather than administrative tasks.
You can automate your financial workflows, from RFP generation to final invoicing, ensuring your billing stays accurate across all channels. The platform provides real-time analytics and business intelligence tools so you can optimize performance on the fly. Whether you are an independent agency or an in-house marketing team, Basis helps you scale your operations without significantly increasing your headcount.
Drip
Drip is a specialized marketing automation platform built to help your e-commerce store grow by turning first-time shoppers into loyal customers. Instead of sending generic blasts, you can create highly personalized experiences based on how your customers browse and buy. You can easily sync your store data from platforms like Shopify or WooCommerce to see exactly what your customers are doing in real-time.
The platform allows you to automate your entire marketing strategy, from welcome series and abandoned cart reminders to post-purchase follow-ups. You can manage your email, SMS, and onsite pop-ups all from one dashboard to ensure your messaging stays consistent. It is designed for growing online brands that need sophisticated automation without the technical complexity of enterprise-level tools.
Overview
Basis Technologies Features
- Omnichannel DSP Access premium inventory across display, video, mobile, and CTV through a single programmatic bidding engine.
- Workflow Automation Automate your manual tasks like RFP creation and insertion orders to speed up your campaign launch process.
- Unified Reporting View performance data from search, social, and programmatic channels in one dashboard for a complete campaign picture.
- Financial Management Sync your media buying with your back-office accounting to ensure your billing and payments are always accurate.
- Messaging & Collaboration Communicate with your team and vendors directly within the platform to keep all project details organized.
- Business Intelligence Utilize built-in data visualization tools to identify trends and share actionable insights with your stakeholders.
Drip Features
- Visual Workflow Builder. Build complex customer journeys with a drag-and-drop interface to automate your marketing based on real-time shopper behavior.
- Deep E-commerce Segments. Group your customers by what they bought, how much they spent, or when they last visited your online store.
- Onsite Campaigns. Create targeted pop-ups and forms that match your brand to capture more leads and offer timely discounts to shoppers.
- Multi-Channel SMS. Send personalized text messages alongside your emails to reach customers on their mobile devices for time-sensitive promotions.
- Dynamic Content. Insert personalized product recommendations and unique discount codes directly into your emails to increase your click-through rates.
- Detailed Revenue Dashboards. Track exactly how much money your automated emails and SMS campaigns are generating with clear, e-commerce-focused analytics.
Pricing Comparison
Basis Technologies Pricing
Drip Pricing
- Unlimited email sends
- Onsite campaign tools
- Visual automation builder
- Email and chat support
- Deep e-commerce integrations
- Advanced segmentation
- Everything in the 2.5k tier, plus:
- Increased contact limit
- Unlimited email sends
- Full access to all integrations
- Dynamic product blocks
- Revenue attribution reporting
Pros & Cons
Basis Technologies
Pros
- Consolidates multiple media channels into one intuitive interface
- Significantly reduces time spent on manual data entry
- Excellent customer support and dedicated account management
- Strong financial integration simplifies the billing process
Cons
- Initial setup and onboarding requires a significant time investment
- Platform complexity creates a steep learning curve for beginners
- Pricing may be prohibitive for very small agencies
Drip
Pros
- Powerful automation workflows that are easy to build
- Deep integration with Shopify and WooCommerce stores
- Excellent segmentation based on specific purchase history
- Clean and intuitive user interface for marketers
- Reliable email deliverability for transactional messages
Cons
- Pricing increases quickly as your list grows
- SMS credits require an additional monthly cost
- Learning curve for advanced liquid templating features