Struggling to scale your content output?
You’re juggling multiple platforms and tight deadlines, but your team’s productivity just isn’t keeping pace with your ambitious growth goals.
The real problem is that inefficient workflows are burning out your team, creating bottlenecks that slow your entire content engine to a crawl.
According to AMRA and ELMA, 80% of small business owners handle content creation themselves. This shows the intense resource strain that only gets worse as your team grows.
The right toolset can fix this by streamlining your entire workflow and giving your team the leverage it needs to succeed.
In this guide, I’ll show you the best content creation tools designed to accelerate your output and help you achieve significant team gains without the usual guesswork.
You will discover platforms that boost productivity, integrate into your existing stack, and measurably improve your content quality and volume.
Let’s dive in.
Quick Summary:
| # | Software | Rating | Best For |
|---|---|---|---|
| 1 | Jasper → | Growing B2B software companies | |
| 2 | Surfer → | SEO-focused content creators | |
| 3 | Planable → | Collaborative marketing teams | |
| 4 | Adobe → | Creative content professionals | |
| 5 | Invideo → | Video marketing teams |
1. Jasper
Tired of content bottlenecks and inconsistent branding?
Jasper unifies your brand experience, accelerating content velocity and automating marketing processes. This means your team can easily scale output.
The platform includes AI Agents that automate workflows, helping your marketers redefine processes and create resonant, compliant content even at enterprise scale.
You need an always-on content engine.
Jasper’s AI platform, with its Canvas, Agents, and Jasper IQ, reduces friction across your entire content lifecycle. Here’s how it enables faster creation and quicker reviews, getting more campaigns out the door. The Marketing AI Editor allows you to create and edit content at scale, while Jasper Chat offers embedded conversational AI with domain expertise. Additionally, the AI Image Suite provides proprietary vision models for pixel-perfect, on-brand images. This empowers every marketer with an intuitive interface and built-in brand knowledge, ensuring consistent messaging across all your channels.
The result: supercharged campaign velocity and impact.
Key features:
- AI Agents and Canvas: Automate and augment marketing workflows, enabling your team to plan, create, and collaborate intuitively and at scale within a modern digital workspace.
- Jasper IQ & Brand IQ: Maintain quality and authenticity with a rich context hub of brand knowledge, ensuring built-in guardrails for brand consistency and compliant outputs.
- Marketing AI Editor & AI Image Suite: Create and edit content efficiently at scale, including long-form content, and generate pixel-perfect, on-brand images tailored for marketing needs.
Jasper features, pricing, & alternatives →
Verdict: Jasper stands out as one of the best content creation tools, offering a comprehensive platform that addresses key pain points for content managers at growing B2B software companies. With features like AI Agents, Brand IQ for consistency, and the Marketing AI Editor, it streamlines processes, helps teams automate 60% of SEO, and has enabled users like Adidas to write 7,500 product descriptions in 24 hours.
2. Surfer
Struggling to scale your content while maintaining quality?
Surfer provides tools like Topical Map and Content Editor to streamline content creation. This means you can easily discover new content ideas and write smarter with guidelines and handy content suggestions.
You also get a single workflow for maximum visibility.
Surfer helps you optimize for what Google and AI chats truly seek. Its Content Editor offers real-time feedback on your on-page optimization. Additionally, Surfer AI generates optimized, ready-to-rank articles in minutes, handling research, writing, and optimization for you. Plus, the AI Humanizer transforms AI-generated content into natural, authentic text, helping your articles pass AI detection. The result is content that truly resonates and performs.
Accelerate your content strategy with confidence.
While we’re discussing content optimization, you might also be interested in my guide on best data quality tools to improve business accuracy.
Key features:
- AI-powered Content Generation: Quickly produce optimized, ready-to-rank articles with Surfer AI, streamlining your content creation process and boosting traffic effortlessly.
- On-Page Optimization Suite: Get real-time feedback on your content’s on-page optimization with Content Score and receive suggestions for structure, keywords, and images in any language.
- Workflow Automation & Collaboration: Automatically insert internal links, audit sites, and collaborate with your team in a single Content Editor, improving efficiency and content quality.
Surfer features, pricing, & alternatives →
Verdict: Surfer stands out as one of the best content creation tools, offering a comprehensive suite that helps you overcome content creation bottlenecks. Its AI capabilities, real-time optimization feedback, and workflow automation, like auto internal links and AI Humanizer, mean you can efficiently scale content output while ensuring high quality and strong SEO performance.
3. Planable
Are you struggling with content creation and team collaboration?
Planable offers a multi-channel content calendar that brings all your content together, solving your workflow bottlenecks.
This means you can easily plan, execute, and measure content campaigns in one centralized place, eliminating confusion and increasing your overall efficiency.
Here’s how Planable transforms your content operations.
Planable centralizes your content workflow, enabling fast, AI-powered creation that’s platform-perfect for nine different channels. You get clean, visual content planning with a marketing calendar that brings all your content together, from social media to blogs and newsletters.
Additionally, the platform simplifies collaboration with real-time feedback, comments, and annotations, ensuring everyone stays in sync. You can customize approval workflows for step-by-step or one-click sign-offs, with a dedicated approval inbox to prevent any missed posts. This comprehensive approach streamlines your entire content lifecycle, from drafting to final publication.
Plus, Planable offers analytics for actionable insights, a unified inbox for comments, and mobile apps for on-the-go management. You can also organize content using labels, dedicated brand spaces, and a centralized media library. The result? A streamlined, intuitive platform that genuinely improves team productivity.
While we’re discussing content workflows, my article on best writing tools provides valuable insights.
Key features:
- Centralized content creation with AI assistance allows you to quickly generate and optimize content for nine different platforms directly within the platform, saving you time and effort.
- Streamlined collaboration and approval workflows provide real-time feedback, annotations, and customizable step-by-step approvals, ensuring clarity and speeding up your content review process.
- Comprehensive content planning and scheduling through visual calendars and flexible views lets you manage all your marketing content, including social media, blogs, and emails, from one unified dashboard.
Planable features, pricing, & alternatives →
Verdict: If you’re looking for the best content creation tools to accelerate your output and enhance team collaboration, Planable stands out. It unifies planning, creation, and approval across channels, with users like Aisha M., Co-founder at Creative Label, stating it’s “the best client-facing social media tool we’ve ever used.”
4. Adobe
Need to scale your content output and team gains?
Adobe Creative Cloud brings your ideas to life with 20+ apps and generative AI tools. This means you can overcome resource gaps and limited in-house expertise.
You’ll quickly address the challenges of overwhelming content demands. This comprehensive suite helps you tackle bottlenecks and elevate your content strategy.
Here’s how to accelerate your output.
Adobe offers Photoshop for faster workflows with precise selections and instant color adjustments, crucial for high-quality visuals. This is vital for improving your team’s productivity and content quality.
Additionally, Adobe Express enhances creative content even faster with one-click animations, quick social clips, and effortless on-brand designs. This capability helps you stand out, ensuring your brand message is consistent across all platforms. You can create content volume and quality at scale, giving you a competitive edge.
The result is streamlined, intuitive content creation.
If you’re also creating educational content, my guide on eLearning authoring tools covers the best options.
Key features:
- Comprehensive App Suite: Access 20+ apps and generative AI tools within Creative Cloud to bring all your diverse content ideas to life efficiently.
- Enhanced Visual Workflows: Utilize Photoshop for precise selections and instant color adjustments, enabling faster and more accurate image manipulation.
- Rapid Content Creation: Leverage Adobe Express for one-click animations, quick social clips, and effortless on-brand designs to accelerate content output.
Adobe features, pricing, & alternatives →
Verdict: Adobe Creative Cloud provides content managers and marketing leads with the best content creation tools to accelerate output. Its robust suite of apps like Photoshop and Adobe Express delivers streamlined workflows and AI-powered features, addressing critical pain points in scaling content production and ensuring tangible improvements in volume and quality.
5. Invideo
Struggling to scale your content creation output?
Invideo transforms your ideas into videos, ready-to-share, without needing editing skills. This means you can finally produce a high volume of engaging video content for your campaigns.
You can create winning user-generated content and product advertisements without a camera or studio, directly addressing your resource limitations and expertise gaps.
Here’s how to accelerate your content ROI.
Invideo’s AI tools allow you to make videos that once felt impossible, from ads generated with just a URL to social media videos featuring AI presenters or even clones of yourself.
You can edit like you think, as Invideo AI makes changes at your command, eliminating the need for timeline editing skills. This streamlines your workflow and vastly improves team productivity, removing bottlenecks.
Additionally, Invideo offers generative clips, music editing, and translation capabilities, ensuring your videos resonate globally and in your unique brand voice. This comprehensive platform simplifies video creation, helping you achieve tangible improvements in content volume and quality.
It truly makes video production effortless.
While we’re discussing content scaling, understanding the best blogging platform options can further accelerate your output.
Key features:
- AI-powered video generation: Quickly transforms text ideas into shareable videos for ads, explainers, or social media, perfect for teams needing rapid content scaling.
- AI actors and voice cloning: Features human-like AI actors and options to clone your voice for multi-lingual, personalized content, enhancing brand consistency and reach.
- Intuitive “edit like you think” interface: Simplifies video editing with AI-driven commands, allowing users to make changes without traditional timeline skills and reducing learning curves.
Invideo features, pricing, & alternatives →
Verdict: For content managers and marketing leads seeking the best content creation tools to boost output, Invideo is a game-changer. Its AI-driven video creation, AI actors, and intuitive editing solve common pain points like resource gaps and limited expertise, enabling you to accelerate content volume and quality with minimal disruption.
6. Synthesia
Struggling to scale your content and train your teams?
Synthesia lets you turn text into studio-quality videos with AI avatars and voiceovers in minutes.
This means you can transform documents, PDFs, or even just an idea into polished, professional videos, easily addressing common content bottlenecks.
It’s truly a game-changer.
Synthesia helps you create engaging training, sales enablement, and marketing videos without traditional filming. You can utilize over 230 AI avatars and 140+ languages to localize your content with a single click. This streamlines production and dramatically increases output while ensuring consistent quality across all your content.
Additionally, the platform offers powerful collaboration tools like shared workspaces, live collaboration, and version control, allowing your team to leave comments and make edits efficiently. You can also integrate your videos into existing LMS, CMS, or CRM systems, reducing workflow disruptions and maximizing your current tech stack. This comprehensive approach ensures you can deliver high-quality content at scale, leading to better ROI and a competitive advantage.
It’s about empowering your content strategy.
Before diving deeper, you might find my analysis of best knowledge base software helpful for information management.
Key features:
- AI Video Generator: Create professional videos from text in minutes using AI avatars, voiceovers, and an AI script generator, eliminating the need for cameras or studios.
- Multilingual Capabilities: Translate videos into over 140 languages with 1-click translations, AI dubbing, and a multilingual player, significantly broadening your content’s reach.
- Team Collaboration & Integration: Work together in real time, manage projects in shared workspaces, and embed videos into your existing LMS, CMS, or CRM for a streamlined workflow.
Synthesia features, pricing, & alternatives →
Verdict: Synthesia stands out among the best content creation tools, allowing your team to produce branded videos 90% faster. By enabling you to create engaging training, sales, and marketing videos without traditional production hassles, it helps you accelerate content ROI and gain a sustained competitive edge.
7. Descript
Struggling to scale your content output?
Descript transforms video and podcast editing into a text-based process, making it as simple as editing a document.
This means you can accelerate content creation and improve team productivity, addressing common bottlenecks faced by marketing leads.
Here’s what works to gain a sustained competitive edge.
Descript simplifies the entire video and audio production workflow, perfect for content managers.
It allows you to edit audio and video by simply editing the automatically generated transcript, eliminating complex timeline editing. This text-based editing dramatically streamlines workflows and saves hours.
Additionally, AI features like Studio Sound and filler word removal clean up audio instantly, while AI avatars and translation capabilities allow you to create diverse content for global audiences without needing a camera or multiple language experts. The result is higher quality, more consistent content for your team.
You can truly make any video you want to make.
Key features:
- Text-based editing and transcription: Edit video and audio by modifying the automatically transcribed text, making content creation intuitive and efficient for your team.
- AI-powered production tools: Utilize AI for studio-quality sound, filler word removal, eye contact correction, and generating video from a prompt, saving significant production time.
- Flexible content formats: Produce various content types like marketing videos, podcasts, screen recordings, tutorials, and social media clips all from one integrated platform.
Descript features, pricing, & alternatives →
Verdict: Descript is an excellent choice among the best content creation tools, particularly for B2B software companies needing to scale video and audio. Its unique text-based editing, coupled with powerful AI features like Studio Sound and quick design layouts, empowers your team to double content output and create professional-grade marketing videos and podcasts much faster.
8. HubSpot
Struggling to scale your content output effectively?
You might be feeling overwhelmed by scattered tools and the constant pressure to deliver more content with limited resources.
HubSpot offers a unified, AI-powered customer platform designed to accelerate your content creation and team gains. This means you can easily craft and manage content for your audience.
Here’s how you can achieve your content goals.
HubSpot solves the problem by bringing together marketing, sales, and service teams onto one integrated platform.
Its Content Hub, specifically, is an all-in-one, AI-powered content marketing solution that helps you create conversion-optimized and on-brand content in minutes. Additionally, the platform’s Breeze AI powers features like the Breeze content agent, allowing you to generate content quickly.
Plus, you can automate marketing campaigns, generate leads, and organize, update, and distribute all your content from a single location, which significantly streamlines your workflow and reduces bottlenecks.
The result: increased content volume and quality.
Key features:
- AI-powered Content Hub: Create and manage content efficiently with an all-in-one content marketing software, including a scalable CMS and brand voice tools.
- Breeze AI Agents: Utilize AI specialists like the Breeze content agent to accelerate content creation and automate various marketing and sales tasks.
- Integrated Customer Platform: Unify marketing, sales, and customer service on one AI-powered platform, providing a unified view of the customer journey.
HubSpot features, pricing, & alternatives →
Verdict: HubSpot stands out as one of the best content creation tools, specifically due to its AI-powered Content Hub and Breeze AI Agents. These features enable content managers to accelerate content output, improve quality, and manage workflows seamlessly, helping growing B2B software companies achieve their ROI goals.
Conclusion
Content creation doesn’t have to be slow.
But picking the right platform feels impossible. The wrong choice can cripple your team’s workflow and slow down your entire content engine.
In fact, the landscape is shifting. AMRA and ELMA found 21% of marketers report that short-form video delivers the best return-on-investment. This highlights the need for agile, multi-format creation tools.
So, here’s my top recommendation.
After reviewing them all, I believe Canva is the clear winner. It empowers your entire team to create stunning visuals and engaging videos without a steep learning curve.
Its massive template library and real-time collaboration features are why I consistently recommend it as one of the best content creation tools for accelerating team output.
Speaking of boosting team efficiency, my guide on best conversational support software offers further insights.
I highly recommend you start creating with Canva for free. See for yourself how quickly your entire team can produce high-quality assets.
Your team’s productivity will thank you.
