Struggling to scale your content?
You’re juggling spreadsheets and disconnected tools, making it impossible to create a consistent, high-performing content engine for your growing team.
This chaos leads to missed deadlines and inconsistent messaging, leaving you with a constant feeling of being overwhelmed by the workload.
The pressure is mounting industry-wide. A Reboot Online study found 68% of marketers report increased difficulty in their roles, citing economic pressures. This makes having efficient systems more critical than ever.
The right platform can fix this. It helps you by automating workflows and centralizing content so your team can focus on creativity.
In this guide, I’ll walk you through the best content marketing software to finally streamline your strategy and achieve the results you’re after.
You’ll discover tools that improve collaboration, boost SEO, and deliver the real-time analytics needed to demonstrate clear content ROI to leadership.
Let’s get started.
Quick Summary:
| # | Software | Rating | Best For |
|---|---|---|---|
| 1 | HubSpot → | Mid-sized companies | |
| 2 | Semrush → | Content marketing managers | |
| 3 | Ahrefs → | Enterprise marketers | |
| 4 | CoSchedule → | Mid-sized teams | |
| 5 | Contently → | Mid-sized companies |
1. HubSpot
Tired of disjointed content strategies and overwhelming software options?
HubSpot’s Content Hub addresses your evaluation overload with its AI-powered features.
This content marketing software centralizes content creation and management, helping you easily craft content for your audience, with help from AI.
The result: Streamlined workflows.
HubSpot unifies your entire marketing, sales, and service teams on one AI-powered platform, giving you a comprehensive customer view. This means you can create content for the entire customer journey and manage it all in one place. Additionally, the Breeze Content Agent lets you create conversion-optimized and on-brand content in minutes, significantly accelerating your output. Plus, the scalable CMS and brand voice features ensure consistency across all your channels. The goal is to support increasing content demands, reducing wasted investments.
Achieve improved content ROI and consistent brand messaging effortlessly.
Key features:
- AI-powered Content Hub: Accelerate content creation and manage all your content with intelligent assistance, ensuring brand consistency and optimization for conversion.
- Integrated Customer Platform: Unify your marketing, sales, and service teams on a single AI-powered system for a holistic view of your customer journey and improved collaboration.
- Scalable CMS & Breeze Content Agent: Easily craft, organize, update, and distribute content at scale, leveraging AI to produce on-brand material in minutes.
Learn more about HubSpot features, pricing, & alternatives →
Verdict: HubSpot’s AI-powered Content Hub, combined with its integrated customer platform, offers a comprehensive solution for mid-sized companies aiming to create and manage content efficiently. This makes it an ideal choice if you’re looking for the best content marketing software to streamline your strategy and scale results.
2. Semrush
Are you struggling to scale your content strategy? It’s tough balancing budget with tools that actually integrate.
Semrush addresses this directly, offering AI-powered solutions to streamline your entire content workflow.
This means you can find billions of keywords with AI insights and create SEO-ready content without needing an “army of people specialized in SEO.”
Semrush brings real results to your content efforts.
This platform helps you analyze traffic on any website and track competitors, giving you actionable audience data. You can then use this to get high-ranking content ideas.
It also enables you to score and optimize content in real time, and even create and schedule social posts with AI. You can then monitor brand mentions and performance to identify the right influencers. The result is streamlined content creation and improved ROI. With Semrush, you gain the competitive intelligence you need to make savvy advertising decisions and optimize your PPC strategy, closing gaps between organic and paid efforts to manage increasing content volumes.
The result is improved content ROI.
Key features:
- AI-Powered Content Creation: Craft SEO-ready content with AI, generate high-ranking content ideas, and optimize content in real time for improved visibility.
- Competitor & Market Analysis: Analyze traffic, track competitors, benchmark performance, and gain actionable audience data for informed content strategy decisions.
- Comprehensive SEO Toolset: Find billions of keywords with AI insights, analyze backlinks and traffic potential, run technical audits, and track search rankings.
Learn more about Semrush features, pricing, & alternatives →
Verdict: Semrush is a powerful, AI-powered platform for content marketing managers seeking to streamline workflows and improve content ROI. Its ability to create SEO-ready content with AI insights and track competitors makes it ideal as a best content marketing software, trusted by over 10 million marketing professionals.
3. Ahrefs
Struggling to create content that actually ranks?
You need a unified platform to understand what your audience searches for and how competitors succeed. This means leveraging tools like Keywords Explorer and Site Explorer.
Gaining comprehensive visibility into your digital marketing landscape can be overwhelming without actionable data, leading to wasted effort and missed opportunities.
A solution is crucial for strategic content creation.
Ahrefs provides an all-in-one marketing intelligence platform that backs your digital marketing strategy with real, actionable data. You can study competitor websites, audit and optimize your own, and learn what customers are searching for.
Leveraging features like Content Explorer helps you track web mentions and find link prospects, while the AI Content Helper improves your content with artificial intelligence. Additionally, you can monitor your rankings in search engines using Rank Tracker, ensuring your efforts translate into measurable improvements. This suite of tools allows you to create content that truly ranks and drives results.
The result is streamlined workflows and improved content ROI.
While discussing leveraging data for insights, you might find my guide on best graph database platform helpful for complex connections.
Key features:
- Competitor Analysis and Keyword Research: Study competitor websites with Site Explorer and learn what your customers are searching for using Keywords Explorer.
- Website Optimization and Performance Tracking: Audit and optimize your website with Site Audit and monitor your rankings in search engines via Rank Tracker.
- Content Improvement and Mention Tracking: Improve your content with AI Content Helper and track web mentions and link prospects using Content Explorer.
Learn more about Ahrefs features, pricing, & alternatives →
Verdict: Ahrefs stands out as the best content marketing software by offering comprehensive tools for competitive analysis, keyword research, and content optimization. Trusted by marketers from 44% of Fortune 500 companies, its robust data and educational resources empower you to create content that ranks and drives results.
4. CoSchedule
Are you still wrestling with chaotic content creation?
CoSchedule provides specialized calendars, like the Content Calendar, to offer total visibility for all your tasks, projects, and campaigns. This means you can finally coordinate your entire marketing process.
This enables you to effortlessly organize everything—social, blogs, events—in one central location, addressing the pain points of scattered efforts and wasted time. You can bring all your marketing activities into one powerful hub.
Say goodbye to content chaos.
CoSchedule helps you streamline your workflows by centralizing planning, creation, and publishing. It includes a Social Calendar for creating, scheduling, and measuring social strategies in one AI-powered tool.
Additionally, the Marketing Suite coordinates your process, projects, and teams, solving challenges related to cross-functional collaboration. You also get powerful AI Marketing tools like Hire Mia, a collaborative AI-editor, to multiply your marketing output and content optimization features like Headline Studio, which analyzes headlines for engagement and SEO.
The result is improved content ROI and consistent messaging.
Key features:
- Centralized Content Calendars: Offers a Marketing Calendar for complete visibility of tasks, projects, and campaigns, ensuring coordinated efforts across your team.
- AI-Powered Content Optimization: Includes Headline Studio, an AI and data-driven tool, to generate click-worthy headlines and optimize them for engagement and SEO.
- Integrated Social Media Management: Provides a Social Calendar that enables you to create, schedule, publish, and measure your social strategy from a single, AI-powered platform.
Learn more about CoSchedule features, pricing, & alternatives →
Verdict: CoSchedule offers robust solutions, like the Content Calendar and Marketing Suite, making it the best content marketing software for mid-sized teams to streamline workflows and gain full visibility over tasks, projects, and campaigns, enhancing efficiency and coordination.
5. Contently
Are your content strategies feeling outdated and overwhelming?
Contently’s platform helps you streamline workflows and scale content creation effectively.
This platform empowers you to plan, create, and optimize your content with a comprehensive suite of tools.
Here’s how Contently delivers real results.
Contently solves the evaluation overload by integrating planning, creation, and optimization into one platform, reducing decision paralysis.
You can create award-winning content in hours, not weeks, leveraging their network of over 165,000 expert creators, and ensure brand compliance with customizable workflows.
Additionally, Contently’s AI Studio and LLM Optimization (LLMO) consulting helps you dominate AI search, building brand authority and visibility where your audience is searching, ultimately delivering up to 14X ROI through increased LLM visibility and higher engagement.
It helps you generate content that truly performs.
While Contently focuses on expert-driven content, understanding the power of user generated content platforms can further boost your marketing efforts.
Key features:
- AI-Powered Content Creation: Utilize AI Studio and expert managing editors to create content optimized for AI search tools like ChatGPT and Google AI Overviews, ensuring discoverability.
- Vast Talent Network: Access over 165,000 expert creators, from subject matter experts to journalists, to produce authentic and authoritative content that resonates with audiences.
- Comprehensive Analytics & Optimization: Track content performance with detailed analytics, helping you optimize for LLM visibility, engagement, and conversions, driving significant ROI.
Learn more about Contently features, pricing, & alternatives →
Verdict: Contently stands out as the best content marketing software for mid-sized companies seeking to scale and streamline content production. Its robust platform, combined with access to a vast network of expert creators and AI optimization features, offers a comprehensive solution for improving content ROI and achieving strategic alignment.
6. StoryChief
Is managing content across channels stressing you out?
StoryChief offers a unified workflow for planning, collaboration, and publishing, centralizing your entire marketing operation. This means you can distribute content to all your platforms with ease.
You’re constantly trying to coordinate content creation, approvals, and distribution while battling scattered documents and tools. It’s hard to achieve a truly unified workflow for content.
StoryChief is your answer.
You can streamline your content strategy, managing everything from briefing to publishing in one centralized platform. This allows you to cut costs and speed up publishing, eliminating back-and-forth communication.
StoryChief’s AI Marketing Assistant, William, works 24/7 to analyze your content, audience, and competitors in real-time, simplifying strategies and acting like an expert team member without the overhead. Additionally, the platform provides weekly content audits and AI-driven insights to continuously optimize performance, ensuring you prioritize high-impact content opportunities. Plus, with over 100 integrations, StoryChief connects with your existing platforms, saving you valuable hours.
Finally, get your content done faster.
If you’re also exploring ways to expand your online presence, my guide on best multi channel ecommerce software offers valuable insights.
Key features:
- Centralized Workflow: Plan, create, and publish high-performing content with ease, unifying your entire marketing operation in one place.
- AI Marketing Assistant & Audits: Leverage AI to analyze content, simplify strategies, and receive weekly audits for continuous optimization and performance boosts.
- Multi-channel Distribution & Analytics: Distribute content across social media, CMS, and more, while gaining multi-channel metrics for quick insights and decision-making.
Learn more about StoryChief features, pricing, & alternatives →
Verdict: StoryChief provides a truly unified workflow for content planning, collaboration, and publishing, making it an ideal best content marketing software. Its AI capabilities, content audit tools, and comprehensive analytics help marketing managers address pain points like decision paralysis and prove ROI.
7. Sprinklr
Tired of managing multiple content tools?
Sprinklr unifies your consumer research, social media, and content marketing teams for streamlined workflows.
This means you can eliminate the chaos of using multiple tools to understand and engage your customers. You’ll gain real-time market insights and mitigate crises.
Here’s how to boost your social engagement.
Sprinklr allows you to orchestrate on-brand global marketing campaigns across social, digital, and traditional channels. This drives higher marketing ROI by centralizing your content efforts.
You can also access real-time consumer, product, and market insights to build better products and foster brand loyalty. Additionally, you get content marketing and campaign planning capabilities, allowing you to manage your entire content lifecycle.
Plus, you can leverage Sprinklr AI+ with customized AI models to automate tasks and drive productivity, reducing manual workdays significantly.
The result is consistent brand messaging.
If you are managing content for diverse platforms, my guide on best mobile content management systems can provide further insights.
Key features:
- Unified Platform: Bring your teams, tools, and touchpoints together on one unified platform, providing a centralized workspace for all your front-office operations.
- AI-Powered Insights: Leverage Sprinklr Insights to uncover real-time consumer and market insights, helping you build great products and drive brand loyalty.
- Content Marketing & Campaign Planning: Orchestrate on-brand global marketing campaigns and manage the entire content lifecycle across various channels to boost your marketing ROI.
Learn more about Sprinklr features, pricing, & alternatives →
Verdict: Sprinklr stands out as the best content marketing software, particularly for mid-sized companies seeking a unified platform. Its ability to combine consumer research, social media, and content marketing functions can help you save content costs and improve overall efficiency.
8. Optimizely
Tired of content marketing guesswork?
Optimizely offers AI-powered digital experiences, allowing you to create and personalize content with ease. This means you can launch campaigns with confidence, knowing you have the tools to deliver real ROI with data-driven marketing.
Here’s how Optimizely solves the problem.
Optimizely empowers you to ditch the ‘gut-feel’ approach. This platform provides everything you need to run marketing, all in one place, accelerating your entire content supply chain.
You can plan, create, and publish high-quality experiences with AI-powered tools that are fit for your team. This includes generating on-brand content and automating tedious tasks to impress every customer. Additionally, Optimizely allows you to test, personalize, and analyze your digital experiences to create meaningful 1:1 interactions every time, driving more conversions. Plus, it integrates with your existing apps and tools. The result? Measurable business impact and better customer experiences.
Deliver exceptional content experiences, every time.
Key features:
- AI-powered content orchestration: Plan, create, and publish high-quality experiences, generate on-brand content, and automate tedious tasks with specialized AI agents.
- Digital experience optimization: Combine experimentation, AI-driven personalization, and warehouse-native analytics to test ideas, analyze results, and drive measurable business impact.
- Seamless integrations: Connect Optimizely with your favorite apps and tools, ensuring it works exactly the way you need it to, fitting perfectly into your existing workflows.
Learn more about Optimizely features, pricing, & alternatives →
Verdict: Optimizely excels as a contender for the best content marketing software by providing an AI-powered, all-in-one platform for planning, creating, and optimizing content. Its ability to personalize experiences, automate tasks, and integrate with existing tools addresses crucial pain points for marketing managers seeking improved ROI, streamlined workflows, and scalable content strategies.
9. Contentful
Is your content strategy feeling chaotic and scattered?
Contentful’s platform delivers intelligent experiences from one central source, simplifying content management. This means you can finally bring order to your content, making it easier to deliver consistent, on-brand experiences across all channels without the chaos.
Plus, you can reuse, remix, and roll out content effortlessly across multiple channels, brands, and regions, moving your marketing campaigns faster than ever.
End content headaches for good.
Here’s how Contentful solves common content marketing challenges, helping you work smarter. The platform enables you to generate, translate, and personalize content in seconds using contextual AI, quickly creating and localizing content within your brand guidelines. You can also define your audience in seconds and measure content performance on-the-fly, learning what resonates in real-time. Additionally, Contentful offers a centralized content management hub, ensuring you can manage and update content across every channel from one single source of truth. This means no more hunting down files or messy copy-paste situations, allowing your team to move faster with streamlined workflows and deliver great experiences.
Your content can work harder, so you can work smarter.
While we’re discussing content management, understanding how document collaboration software can streamline your team workflows is also essential.
Key features:
- Modular Content: Allows you to reuse, remix, and roll out content and design components effortlessly across multiple channels, brands, and regions, speeding up marketing campaigns.
- AI Actions & Suggestions: Automates and streamlines content workflows, generating on-brand copy and offering audience-targeted ideas and personalization without guesswork.
- No-Code Personalization: Empower marketers to tweak, test, and tailor experiences in real time, ensuring every message lands with each customer without needing developer assistance.
Learn more about Contentful features, pricing, & alternatives →
Verdict: Contentful is an ideal choice for Marketing Managers seeking the best content marketing software, offering centralized content management, AI-powered personalization, and modular content capabilities. Its user-friendly interface helps streamline workflows and scale content production by 10x, making it easier to deliver consistent, high-converting experiences across channels.
Conclusion
Scaling your content strategy is tough.
Choosing the right platform feels overwhelming, especially when you’re trying to escape the chaos of disconnected spreadsheets and conflicting tools.
The right tool makes a massive difference. A Content By Peak case study showed one article generated $306,000/month with the right software. That’s the kind of clear ROI you should be aiming for.
So, what’s the best choice?
From everything I’ve reviewed, HubSpot’s Content Hub is the clear winner for ending evaluation overload and unifying your entire strategy.
I love how its integrated AI and customer platform helps you manage the full content lifecycle. It’s the best content marketing software for scaling results.
I highly recommend you book a free demo of HubSpot to see exactly how it streamlines your entire workflow.
Your team will thank you for it.
