Are your marketing efforts fragmented?
You’re likely juggling different platforms for email, ads, and social media. This makes it hard to see what’s actually driving your sales.
The real problem is that this scattered approach wastes time and money. It makes seeing the full customer journey nearly impossible.
Without a unified view, your teams end up working in silos. This information gap leads to missed opportunities and a disjointed experience for your customers.
An all-in-one platform solves this by centralizing all your marketing activities. It connects the dots between every campaign and your revenue.
In this guide, I’m breaking down the best ecommerce marketing platform choices. I’ll help you find one that scales with your business and your tech.
You’ll discover how to compare features and choose a tool that boosts your reach and maximizes revenue, providing a clear ROI.
Let’s dive in.
Quick Summary:
| # | Software | Rating | Best For |
|---|---|---|---|
| 1 | Klaviyo → | B2C ecommerce brands | |
| 2 | HubSpot → | Growing businesses & SMBs | |
| 3 | Mailchimp → | Small to mid-size stores | |
| 4 | Brevo → | Mid-size growing ecommerce | |
| 5 | Drip → | Growing B2C businesses |
1. Klaviyo
Struggling with fragmented marketing and unclear ROI?
Klaviyo integrates marketing, service, and analytics, offering you a unified B2C CRM platform.
This enables you to create lasting customer relationships and ensures your campaigns are always coordinated, optimized for better engagement. It helps transform your customer experience.
Here’s how to simplify your marketing.
Klaviyo’s platform unifies all your data, providing a complete customer story and anticipating their needs. This means you can understand what’s working and what’s next without the noise, fueling real growth.
You get omnichannel marketing capabilities across email, SMS, mobile app, and WhatsApp. Additionally, features like segmentation and web forms help you create highly personalized flows and campaigns. Klaviyo AI helps you generate content, predict, and optimize.
This comprehensive approach helps you scale personalization efforts, reduce workflow fragmentation, and measure campaign ROI effectively. It truly adapts to evolving business needs, supporting subscription models and global audience targeting.
The result is more personal, lasting customer relationships at scale.
Key features:
- Omnichannel marketing: Manage email, SMS, and mobile app campaigns from one platform, ensuring coordinated customer experiences and optimized engagement.
- Unified B2C CRM: Centralize marketing, service, and analytics data to create real-time personalization, smarter decisions, and seamless growth opportunities.
- Extensive integrations: Connect your entire tech stack with 350+ pre-built integrations, including major ecommerce platforms, advertising, shipping, and loyalty tools.
Klaviyo features, pricing, & alternatives →
Verdict: If you are seeking the best ecommerce marketing platform to unify your customer data and streamline multi-channel campaigns, Klaviyo is an excellent choice. With its focus on B2C CRM and a reported 114x ROI for some users, it’s designed to help you drive significant revenue and build lasting customer relationships.
2. HubSpot
Tired of fragmented marketing efforts?
HubSpot offers an AI-powered customer platform unifying marketing, sales, and customer service. This means you can generate leads and automate campaigns with ease.
It centralizes your entire front office, allowing you to understand and organize customer data in one place.
Here’s how to boost your revenue.
HubSpot solves your pain points by integrating all essential hubs: Marketing, Sales, Service, Content, Operations, and Commerce. This allows you to manage multi-channel campaigns effectively, ensuring seamless CRM and analytics integration.
You can scale support with AI and a help desk, generate high-quality prospects, and automate payments with Commerce Hub’s invoicing and subscriptions. Plus, AI-powered Breeze Agents accelerate content creation and automate sales prospecting, adapting to your evolving business needs.
HubSpot’s integrated platform ensures measurable campaign ROI by providing a unified customer view, helping you track performance granularly and avoid costly migrations. This holistic approach supports subscription models and global audience targeting, making it a robust solution.
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Maximize your revenue and reach.
Key features:
- AI-Powered Customer Platform: Unifies marketing, sales, and service software on one platform to enhance customer experiences and drive retention.
- Comprehensive Hubs: Includes Marketing Hub for lead generation, Sales Hub for deal closing, and Commerce Hub for B2B payments and billing automation.
- Breeze AI Agents: Specialized AI tools that automate sales prospecting, create conversion-optimized content, and scale customer service 24/7.
HubSpot features, pricing, & alternatives →
Verdict: HubSpot stands out as a best ecommerce marketing platform, simplifying complex marketing challenges by unifying data, teams, and tech stacks on an AI-powered platform. It delivers clear ROI, with customers seeing 129% more leads and 36% more deals after just one year.
3. Mailchimp
Struggling to convert your leads into loyal customers?
Mailchimp offers robust email and SMS marketing capabilities, allowing you to send personalized messages that drive opens, clicks, and sales. This means you can effectively engage your audience across various channels.
By leveraging their marketing automation tools, you can deliver the right message at the right time, reducing workflow fragmentation and ensuring your customers feel heard. This directly addresses your need for efficient multi-channel campaign management.
Maximize your marketing impact.
Mailchimp solves the problem of information overload and decision fatigue by centralizing your marketing efforts. You can build comprehensive customer relationships using tools like customizable popup forms for lead generation.
Additionally, their generative AI tools and expert-designed templates empower you to create relevant, on-brand content faster, saving you valuable time and resources. This provides a scalable automation solution for evolving business needs. You can track performance with analytics, funnel visualizations, and industry benchmarking, allowing you to justify your ROI and refine strategies based on measurable results, especially valuable for subscription models.
Achieve measurable campaign ROI.
If you’re building out your online presence, my guide on best ecommerce software can help you choose the right platform.
Key features:
- Integrated email and SMS marketing: Send personalized campaigns across multiple channels, including text messages, to maximize reach and conversion rates for your e-commerce business.
- Advanced marketing automation and AI tools: Automate message delivery, segment your audience effectively, and leverage generative AI for content creation to save time and optimize campaign performance.
- Comprehensive reporting and integrations: Track sales and campaign performance with detailed analytics, and seamlessly connect with popular platforms like Shopify, WooCommerce, and Salesforce.
Mailchimp features, pricing, & alternatives →
Verdict: Mailchimp stands out as a strong contender for the best ecommerce marketing platform, offering crucial features like integrated SMS, AI-powered content creation, and extensive e-commerce integrations like Shopify and WooCommerce. With over 22 years of experience and up to 25X ROI seen by users, it provides scalable solutions for growing businesses.
4. Brevo
Is your marketing fragmented and conversions stagnating?
Brevo unifies your customer relationships through email, SMS, WhatsApp, and marketing automation. This means you can increase conversions with multichannel campaigns.
You can boost your productivity with AI features like Aura AI for content creation, contact enrichment, and live chat summaries, making campaign optimization easier for your team.
It’s time to grow with smarter marketing and CRM.
Brevo helps you drive conversions with an AI-driven, multichannel marketing and automation platform. You can manage sales pipelines and accelerate revenue growth with features like drag-and-drop pipeline management and 360-degree customer views, ensuring your team has full visibility.
Additionally, Brevo’s Customer Data Platform unifies and syncs customer data, offering multi-table data models, a scoring library, and customer analytics. Plus, the Messaging API delivers individual messages at scale, and the Conversations Platform provides superb customer service through a multi-channel universal inbox and chatbot. The result is minimized effort and maximized impact.
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Key features:
- AI-enabled marketing platform: Drive conversions with AI-powered multichannel marketing, including email, SMS, WhatsApp campaigns, and automated content creation.
- Comprehensive sales and customer data platform: Easily manage sales pipelines with drag-and-drop tools and unify all your customer data for a 360-degree customer view.
- Multi-channel communication and automation: Offer superb customer service through universal inbox and chatbots, and deliver individual messages at scale using powerful APIs.
Brevo features, pricing, & alternatives →
Verdict: Brevo stands out as a powerful candidate for the best ecommerce marketing platform, offering an all-in-one, AI-enabled solution for managing customer relationships and accelerating revenue. Its unified platform minimizes workflow fragmentation and integrates seamlessly with over 150 digital tools, providing the scalability and measurable ROI growing e-commerce businesses need.
5. Drip
Struggling to maximize your ecommerce marketing revenue?
Drip offers dynamic segmentation and multi-channel automation, ensuring your messages are perfectly targeted. This means you can easily go beyond generic newsletters to truly connect with customers.
You can automate your entire email marketing strategy, and build behavioral and life cycle segments that dynamically update. This removes decision fatigue and helps you deliver spot-on messages.
Take your email strategy to the next level.
Drip helps you acquire leads, nurture high-value customers, and upsell products with pre-built templates. Your order data seamlessly syncs, enabling you to send personalized emails that increase sales and truly engage your audience.
The platform makes it easy to design and send irresistible emails with ease. Plus, you can guide and connect with customers beyond the inbox using powerful onsite marketing tools, reducing workflow fragmentation. The result is measurable ROI and tools that adapt as your business grows.
It’s about getting closer to your customers.
Key features:
- Dynamic Segmentation and Automation: Deliver highly targeted messages and run multi-channel strategies on autopilot, ensuring relevant communication and increasing your revenue.
- Personalized Email and Onsite Marketing: Design and send engaging emails and guide customer interactions beyond the inbox, building better experiences and boosting sales.
- Seamless Data Sync and Migration: Easily integrate order data for personalized communication and benefit from a free migration service for lists over 17,500, ensuring a headache-free setup.
Drip features, pricing, & alternatives →
Verdict: Drip is a strong contender for the best ecommerce marketing platform, especially for growing B2C businesses. Its focus on segmentation, automation, and personalized email marketing has helped users like Nifty Gifts increase revenue by 77% in just two months, and reach 122% higher Average Order Values (AOVs).
6. ActiveCampaign
Struggling to maximize your ecommerce revenue and reach?
ActiveCampaign offers marketing automation and cross-channel messaging to help you overcome these challenges.
This means you can transform ideas into ready-to-run campaigns without the usual busywork, simplifying your marketing efforts.
It’s time to take the guesswork out of growth.
ActiveCampaign acts as your personal marketing advisor, helping you power seamless customer journeys across channels like email, SMS, and WhatsApp. Here’s how it works: it provides AI-driven marketing orchestration, including an AI Campaign Builder and intelligent segmentation, helping you get smarter activation and bigger results. Additionally, you can meet your audience wherever they are with personalized cross-channel marketing automation, ensuring you’re always top of mind. Plus, a powerful content designer and AI agents make creating on-brand emails, forms, and landing pages effortless, allowing you to focus on selling while sales automation handles tasks and prioritizes opportunities through its integrated CRM.
Ultimately, this helps you automate and grow your business.
Key features:
- AI Marketing Orchestration: Active intelligence and AI agents help you build, personalize, and launch campaigns across channels, simplifying complex marketing tasks.
- Cross-Channel Marketing: Reach your audience everywhere with personalized messaging via email, SMS, WhatsApp, and social channels, ensuring consistent engagement.
- Integrated CRM & Sales Automation: Prioritize opportunities, automate tasks, and update deals with a powerful CRM, freeing you to focus on core sales activities.
ActiveCampaign features, pricing, & alternatives →
Verdict: ActiveCampaign stands out as a best ecommerce marketing platform, offering robust features like AI-powered marketing orchestration, cross-channel communication, and integrated CRM. This comprehensive suite helps marketing directors and e-commerce managers automate personalization, optimize engagement, and efficiently track opportunities, as demonstrated by Pit Boss Grills generating $76,717 from a single email campaign.
7. Yotpo
Struggling to maximize your ecommerce revenue and reach?
Yotpo offers connected solutions for SMS, email marketing, loyalty, and reviews. This means you can drive repeat purchases and engage customers across their journey.
This comprehensive approach helps you simplify your marketing stack and see immediate results. The result? Smarter marketing for more revenue.
Your marketing solutions should work for you.
Yotpo solves the problem of fragmented customer data by bringing all your retention solutions onto one platform. You gain a single view of your customer, combining all data into one profile for maximum details.
You can then create personalized email experiences and reach shoppers anywhere with mobile experiences that convert, driving sales and boosting customer lifetime value. Additionally, Yotpo helps you collect and display customer content across the buyer journey, enhancing your site with AI-driven displays of quality reviews and customizable galleries. Plus, you can motivate customers with rewards, turning them into loyal brand advocates through custom-tailored loyalty and referral programs.
This empowers you to optimize retention.
Key features:
- Unified Retention Platform: Access shared data and connected experiences for SMS, email marketing, loyalty, and reviews to create seamless post-purchase journeys.
- Personalized Customer Engagement: Harness customer behavior data to build tailored communications, automate personalization, and reward engaged customers at the right moments.
- Performance Optimization Tools: Understand retention KPIs, identify opportunities for improvement, and receive data-driven recommendations to bring more customers back.
Yotpo features, pricing, & alternatives →
Verdict: Yotpo stands out as a best ecommerce marketing platform, especially for growth-focused businesses, because it unifies SMS, Email, Reviews, and Loyalty programs into one cohesive system. This integrated approach helped Princess Polly achieve a 498% onsite conversion rate increase using Yotpo widgets and Corelle transform their Email & SMS channel revenue by 53% YoY.
8. GetResponse
Struggling to unify your ecommerce marketing efforts?
GetResponse offers a comprehensive suite of tools, from signup forms and AI landing pages to email marketing and web push notifications, all designed to grow your list and engage your audience. This means you can capture leads and communicate effectively across multiple channels, addressing the challenge of fragmented marketing.
You need a platform that helps you promote, sell, and monetize your content.
Here’s how GetResponse steps in, providing ecommerce integrations, AI product recommendations, and sophisticated marketing automation. This allows you to boost conversions with personalized customer journeys and recover abandoned carts.
Additionally, GetResponse helps you create and monetize content through an AI Course Creator, quizzes, and premium newsletters, turning your knowledge into revenue. Plus, you can build an engaged community with your creator storefront and live webinar sessions. The result is a unified platform for all your marketing and sales initiatives.
Key features:
- Grow and engage your audience: Collect contacts with signup forms and popups, nurture subscribers with personalized newsletters and autoresponders, and optimize with real-time analytics.
- Promote and sell across channels: Boost conversions with advanced automation workflows, increase engagement with scheduled emails and segmentation, and drive sales with ecommerce campaigns and promo codes.
- Create and monetize content: Develop unlimited online courses, quizzes, and premium newsletters, build an engaged community with your creator storefront, and sell safely with no extra fees via PayPal and Stripe.
GetResponse features, pricing, & alternatives →
Verdict: If you’re looking for the best ecommerce marketing platform that unifies your entire sales and marketing funnel, GetResponse is a strong contender. Its robust features, from automated workflows and AI recommendations to content monetization and ecommerce integrations, provide a powerful solution for maximizing your revenue and reach, with customers reporting up to $1,000 for every 1,000 emails sent.
Conclusion
Ready to stop juggling platforms?
I get it. The overwhelming options and fragmented tools make it nearly impossible to see what’s actually driving revenue for your ecommerce business.
The right platform makes a real difference. Businesses using automation see a 31% reduction in customer acquisition costs and a 28% boost in average order value. That’s a massive impact on profitability and long-term growth.
So what’s the best choice?
After reviewing all these options, I believe Klaviyo is the clear winner for unifying marketing and maximizing sales, solving the fragmentation problem head-on.
Its powerful B2C CRM and omnichannel features transform customer data into measurable ROI. It’s the best ecommerce marketing platform for scaling personalization and driving growth.
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I’d recommend you start a free trial of Klaviyo to see how it can unify your entire marketing operation.
You’ll build more lasting customer relationships.
