Losing customers at the checkout page?
You get plenty of traffic, but your sales don’t reflect it. It’s frustrating when you can’t figure out why visitors leave without buying.
The real issue is often a disconnect with customer needs. You’re left guessing about pricing and what truly drives their purchase decisions.
It’s not just you. Hostinger reports high prices cause 45% of Gen Z to abandon carts. This shows how one unoptimized element can directly impact your revenue.
The right software gives you data to stop guessing. It helps you understand your customers deeply and optimize your sales funnel.
In this guide, I’ll show you the best ecommerce software for 2025. These tools provide the insights needed to boost your sales.
You’ll discover platforms that analyze behavior and automate marketing, turning more visitors into loyal customers and increasing your bottom line.
Let’s find your perfect fit.
Quick Summary:
| # | Software | Rating | Best For |
|---|---|---|---|
| 1 | Shopify → | Small to medium businesses | |
| 2 | BigCommerce → | Growing mid-market brands | |
| 3 | Adobe → | Creative-focused businesses | |
| 4 | Wix → | Small online stores | |
| 5 | WooCommerce → | Customizable ecommerce stores |
1. Shopify
Struggling to understand your customer’s buying behavior?
Shopify helps you sell online and in person, providing the tools to build your brand and grow your business.
This means you can easily create a stunning online store with pre-built themes, then manage everything in one fully centralized Shopify Admin.
Ready to boost your conversion rates?
Shopify’s world-class checkout is designed to close more sales, converting 15% higher on average than other platforms.
You can also leverage multichannel integration to show up where shoppers scroll, search, and shop, plus use Shopify POS to keep offline and online sales in sync.
Additionally, you can reach the right customers for less with Shopify Audiences, cut acquisition costs by as much as 50%, and keep customers returning with integrated marketing tools and insightful analytics, all while managing your stock and orders.
The result is a comprehensive solution for your ecommerce needs.
Key features:
- Centralized business management: Control your entire operation from one place, managing sales, orders, and analytics, ensuring you’re always in control.
- Optimized sales channels: Sell everywhere—online, in person, globally, or wholesale—with multi-channel integration and a high-converting checkout that boosts sales.
- Customer understanding & marketing: Gain customer insights, market effectively with social media integrations and email marketing, and use AI-powered tools to save time.
Learn more about Shopify features, pricing, & alternatives →
Verdict: Shopify provides a comprehensive platform for business owners looking to optimize their sales strategies and understand customer data. Its centralized management, robust multi-channel selling capabilities, and insightful analytics make it an excellent choice as the best ecommerce software for driving higher revenue and increasing customer engagement.
2. BigCommerce
Struggling to boost sales and truly understand customers?
BigCommerce helps you engage, attract, convert, and expand, offering hosted low/no-code or headless options for storefronts.
This means you can improve conversion, return on ad spend (ROAS), and revenue with enhanced operations, lowering costs and risks. The result is a platform built for scalable growth.
Here’s how BigCommerce helps.
BigCommerce simplifies expansion with features like Multi-Storefront and advanced B2B capabilities, letting you manage multiple unique stores from one account. You can operate both B2B and B2C channels from a single platform, making international growth straightforward.
Their Catalyst storefront helps you create stunning, high-performing experiences while integrating with Feedonomics ensures omnichannel data transformation across 150+ marketplaces and channels. This empowers your sales reps with peak operational efficiency, streamlining quoting and invoicing. Additionally, the platform supports 130+ leading payment providers and dynamic wallet placement to convert more customers through a frictionless checkout experience.
Plus, you can launch fully optimized storefronts with one click and create stunning visual experiences using their intuitive visual editor, Makeswift. This allows your entire team to design and customize with drag-and-drop ease, adding new brands and expanding into new geographies easily.
BigCommerce gives you the freedom to grow.
Key features:
- Multi-Storefront and B2B capabilities: Manage diverse sales channels and complex business models from a single, centralized platform, streamlining operations and reducing administrative overhead.
- Catalyst storefront and visual editor: Create high-converting, visually stunning online stores with ease, captivating customers and optimizing their shopping experience for higher sales.
- Extensive payment and channel integrations: Offer diverse payment options and seamlessly sync data across over 150 leading marketplaces and advertising channels to maximize reach and conversion.
Learn more about BigCommerce features, pricing, & alternatives →
Verdict: BigCommerce is an ideal best ecommerce software solution for businesses seeking comprehensive tools to optimize sales, understand customer behavior, and scale operations, delivering up to a 211% ROI and 30% increase in site conversion.
3. Adobe
Struggling to boost your ecommerce sales ?
Your business needs effective ways to stand out and attract customers, and Adobe provides the creative tools to achieve this.
This means you can bring your ideas to life with 20+ apps and generative AI tools, making it easier to create captivating content that drives engagement.
Here’s how to create impactful content.
Adobe offers powerful features like precise selections and instant color adjustments in Photoshop, helping you refine product images and marketing visuals quickly.
Additionally, with Adobe Express, you can enhance your creative content even faster through one-click animations and quick social clips. This allows you to produce on-brand designs effortlessly, making your campaigns more effective.
Plus, these capabilities help you gain a deeper understanding of your customer’s needs, personalize your marketing efforts, and streamline operations. The result is increased engagement, satisfaction, and higher revenue through your online platforms.
Ready to enhance your creative content?
Beyond creative tools, enhancing your team’s capabilities is crucial. My article on best technical skills development software can help you scale your skills.
Key features:
- Generative AI tools and 20+ apps: Access a comprehensive suite of creative applications designed to bring your product visuals and marketing campaigns to life.
- Photoshop’s precise selections and instant color adjustments: Quickly edit and enhance product images, ensuring your online store looks professional and appealing to customers.
- Adobe Express’s one-click animations and social clips: Effortlessly create engaging social media content and on-brand designs to boost customer interaction and drive sales.
Learn more about Adobe features, pricing, & alternatives →
Verdict: Adobe provides a robust suite of creative applications, including generative AI tools, Photoshop, and Adobe Express, making it an excellent option for any business looking for the best ecommerce software. Its focus on enhancing visual content and streamlining creative workflows directly addresses pain points related to marketing and customer engagement.
4. Wix
Struggling to boost sales and understand your customers?
Wix offers an intuitive platform that helps you create and manage a thriving online store, streamlining operations. This means you can focus more on growth and less on technical hurdles.
Here’s how Wix addresses your pain points, making it easier to drive higher revenue through your online platforms. Additionally, you gain robust tools to better understand customer needs.
It’s about making smart decisions.
Wix solves these challenges by providing a comprehensive suite of e-commerce and business management features. You can run your business on the go with the mobile app and manage everything from a single dashboard.
Its AI website builder can generate a unique, business-ready site quickly, or you can start from over 900 customizable templates. You can easily sell products, manage orders, and handle shipping all in one place. This enables efficient operations. Plus, integrated CRM tools attract leads and engage customers effectively. Data and analytics provide actionable insights.
The result is a streamlined process for creating an online presence, managing customer relationships, and optimizing marketing strategies to drive engagement and satisfaction.
Achieve your sales goals effortlessly.
Key features:
- AI website builder and templates: Create a professional, customizable e-commerce site quickly with AI generation or over 900 pre-designed templates tailored to various business types.
- Integrated e-commerce and CRM: Manage products, orders, shipping, and payments while leveraging a full CRM suite to attract leads and engage with customers effectively.
- Comprehensive marketing and analytics: Optimize your site for search engines with SEO tools, run targeted ad campaigns, create AI-generated email marketing, and get actionable data insights.
Learn more about Wix features, pricing, & alternatives →
Verdict: Wix stands out for its all-in-one approach, integrating website creation with robust e-commerce, CRM, and marketing tools. Its intuitive drag-and-drop editor, AI capabilities, and detailed analytics make it an excellent choice for businesses seeking the best ecommerce software to boost sales and customer understanding.
5. WooCommerce
Struggling to boost your online sales?
WooCommerce empowers you to build, sell, and grow on your terms, offering fully customizable ecommerce. This means you can create a unique brand experience.
If your sales conversion rates are a pain point, WooCommerce helps you attract, engage, and convert customers. It’s about crafting an utterly unique brand experience.
Ready to transform your online store?
WooCommerce helps you sell and scale your way, allowing you to create a store as unique as your business. It allows you to tailor your online presence.
You can add new features and level up your store with hundreds of trusted extensions and themes. This flexibility ensures your store grows with your business. Plus, it supports advanced functionality for a smoother checkout, helping increase conversion rates and average order value.
This platform helps you understand customers better and drive higher revenue by providing customizability, stability, and crucial support.
Key features:
- Fully customizable ecommerce: Build and scale your store with endless possibilities, allowing you to create a unique brand experience tailored to your specific business needs and customer preferences.
- Hundreds of trusted extensions and themes: Level up your store with a vast marketplace of add-ons for payments, shipping, marketing, and more, ensuring you have the tools to boost sales.
- Enhanced checkout experience: Optimize your checkout process for increased conversion and higher average order value, reducing friction and improving customer satisfaction through seamless transactions.
Learn more about WooCommerce features, pricing, & alternatives →
Verdict: WooCommerce is the best ecommerce software for businesses seeking complete control and customization. Its open-source nature, vast extension library, and mobile app capabilities provide the flexibility needed to address critical pain points around sales conversion and customer understanding, enabling growth.
6. Squarespace
Struggling to boost your online sales and understand customers?
Squarespace’s ecommerce tools and integrated analytics directly address your pain points.
This means you can transform insights into actionable strategies, enhancing customer engagement and driving higher revenue for your online store.
Here’s your solution.
Squarespace offers an all-in-one platform for selling products, services, content, and memberships, simplifying operations. You can create an online store, accept payments, and manage invoicing.
Integrated marketing tools, including email campaigns and SEO, boost visibility, while analytics provide insights into customer behavior and sales performance, helping you make informed decisions. Additionally, scheduling tools for appointments and online courses allow you to diversify your offerings and streamline your business.
The result is a comprehensive ecommerce solution that simplifies operations, helps you understand your audience better, and ultimately increases your sales and customer satisfaction.
Before diving deeper, you might find my analysis of blood bank management software helpful for specialized inventory tracking.
Key features:
- Online Store Creation: Build and customize online stores with templates, offering robust product merchandising tools, integrated payment processing, and inventory management for seamless selling.
- Integrated Marketing & Analytics: Promote your business with built-in SEO tools, social media integrations, and email campaigns, while detailed analytics provide vital insights into site performance and customer behavior.
- Service & Content Monetization: Easily schedule classes and appointments, offer exclusive member-only content, create online courses, and manage invoicing to monetize your expertise and services.
Learn more about Squarespace features, pricing, & alternatives →
Verdict: Squarespace provides robust tools for ecommerce business owners, streamlining sales and customer understanding. With features like online store creation, integrated marketing, and detailed analytics, it’s a strong contender for the best ecommerce software, helping you attract traffic and convert visitors into loyal customers.
7. Volusion
Struggling to understand your online customers and boost sales?
Volusion helps you create stunning storefronts and manage your entire selling process with ease. This means you get powerful ecommerce features, from inventory management to payment collection, all in one online store builder.
You can create a unique store without code in minutes, addressing the pain point of complex website development. Plus, it’s built for growth and helps you understand customer behavior better.
Unlock your store’s full growth potential.
Volusion simplifies your operations by providing everything you need for ecommerce success in one place. This means you can create a unique store without coding, utilizing responsive themes and a comprehensive site builder.
You’ll enjoy powerful ecommerce features like inventory management, payment collection, and unlimited product options to streamline your sales process. Additionally, it helps you reach more customers with built-in SEO management and newsletter tools.
Furthermore, Volusion integrates with dozens of powerful apps from certified technology partners, letting you add advanced functionality easily. They also offer access to SEO specialists and web designers through Marketing 360®, helping your business grow.
This empowers you to boost sales and understand customers.
Key features:
- Stunning Storefronts & Easy Selling: Create unique online stores without code using responsive themes, featuring powerful inventory management and payment collection for seamless sales.
- Scalable Growth & Customer Insights: Expand your reach with built-in SEO tools and a CRM system, helping you understand purchasing behavior and drive higher revenue.
- Seamless Checkout & Integrations: Provide a premium, smooth checkout experience for customers and easily add advanced functionality through numerous technology partner integrations.
Learn more about Volusion features, pricing, & alternatives →
Verdict: Volusion provides a comprehensive suite of features, from intuitive site builders and powerful selling tools to growth-focused capabilities like SEO and CRM. This makes it an ideal best ecommerce software choice for business owners aiming to boost sales and better understand customer needs through an all-in-one platform.
8. Square
Struggling to boost your online sales and understand customers?
Square offers a powerful suite of tools designed to streamline your operations, manage orders, and take payments effortlessly.
You can take payments, manage orders from one place, and keep customers coming back with integrated solutions. This means more sales and deeper customer insights for your business.
Here’s your solution for growth.
Square helps you connect with customers and manage your entire business from one central hub, simplifying complex tasks.
You can track inventory, add revenue streams, and manage your cash flow, all while gaining insights from integrated performance tracking. This comprehensive approach allows you to optimize your online store and stay competitive.
Additionally, Square offers marketing and loyalty programs to attract new clients and keep them engaged, along with robust reporting features and a customer directory to help you truly understand purchasing behavior. Plus, you can manage appointments and staff payroll directly within the platform.
The result is a thriving online business.
If you’re exploring software for niche markets, my article on automobile industry software offers specific insights.
Key features:
- Integrated Payments & Order Management: Take payments seamlessly and manage all your orders from a single, unified system, improving efficiency and customer service.
- Customer Engagement & Loyalty Tools: Implement marketing campaigns, loyalty programs, and gift cards to keep customers returning and increase their lifetime value.
- Inventory & Performance Tracking: Track inventory, manage cash flow, and analyze performance data to make informed decisions and optimize your online sales strategies.
Learn more about Square features, pricing, & alternatives →
Verdict: Square provides a comprehensive platform to help businesses take payments, manage orders, and engage customers. Its integrated capabilities make it an ideal choice for the best ecommerce software, helping you understand your audience and drive higher revenue.
9. PrestaShop
Struggling to understand your customer’s buying journey?
PrestaShop helps you gain full ownership of your online store and all its data, ensuring you’re in control. This means you can better understand customer demographics and optimize your strategies for increased sales.
With this platform, you have complete control over your data, code, and costs, ensuring your business is enhanced, not limited. This helps you overcome challenges with sales conversion rates and maintain competitiveness.
Boost your online sales today.
PrestaShop empowers you to sell online on a fully customizable platform, designed for business growth. You can choose to download the free source code or opt for a hosted solution where they manage technical aspects for a ready-to-use store.
Furthermore, PrestaShop Marketing improves your online visibility by promoting products across Google channels, while PrestaShop Social synchronizes your catalog with Facebook and Instagram to reach more customers. Plus, PrestaShop Metrics collects Google Analytics data, displaying meaningful insights in your back office, helping you analyze customer purchasing behavior.
PrestaShop also offers essential add-ons like PrestaShop Checkout, which combines all payment methods into one secure solution built with PayPal, and PrestaShop Shipping to simplify order management. This comprehensive approach ensures you have the tools to boost engagement and customer satisfaction.
Your ultimate e-commerce success.
While we’re discussing enhancing customer experience, you might find my analysis of best virtual call center software helpful for scaling your support operations.
Key features:
- Full Data Control: Gain complete ownership of your store and data, allowing you to make informed decisions and optimize your business without limitations.
- Marketing Automation: Improve online visibility and reach more customers by promoting products across Google, Facebook, and Instagram channels.
- Scalability and Support: Start and grow your business from hundreds to millions in revenue with dedicated support, expert services, and a wide range of resources.
Learn more about PrestaShop features, pricing, & alternatives →
Verdict: PrestaShop is ideal if you want full control over your e-commerce operations, offering customization, scalability, and robust support. Its comprehensive suite of marketing and analytics tools makes it an excellent choice as the best ecommerce software for understanding customers, boosting sales, and achieving higher revenue.
10. Lightspeed
Struggling to understand your customers and boost sales?
Lightspeed offers a unified point of sale and payments platform designed to provide businesses with the tools needed for growth. This means you can gain real-time visibility across your entire operation, helping you make informed decisions.
The platform provides performance-boosting insights and reporting that enable you to plan your next strategic moves effectively.
Here’s how to become the go-to store.
Lightspeed helps you achieve a seamless multichannel experience, increasing your revenue and improving staff satisfaction. It offers fast, intuitive POS tools and automations to streamline your business operations.
For example, its comprehensive inventory management capabilities mean you can keep track of all your products across multiple locations effortlessly. Additionally, Lightspeed includes advanced marketing and loyalty features, allowing you to engage customers and drive repeat business more effectively.
Plus, with integrated payments and personalized 24/7 support from industry experts, Lightspeed serves as your partner in success, ensuring you have the backing to scale your business.
Ready to grow your business?
Key features:
- Multichannel and multilocation management ensures you can grow your revenue and provide a seamless customer experience, whether in-store or online.
- Integrated payments and inventory management streamline your operations, reduce downtime, and provide real-time reporting across your business.
- Industry-leading insights and advanced marketing help you understand customer behavior, optimize strategies, and make data-driven decisions to boost sales.
Learn more about Lightspeed features, pricing, & alternatives →
Verdict: Lightspeed’s comprehensive platform, featuring integrated payments, robust inventory management, and powerful insights, makes it an excellent choice for any business owner seeking the best ecommerce software to boost sales and understand their customers better.
Conclusion
Still guessing what your customers want?
Choosing the right platform feels overwhelming. You need a tool that gives you clear customer insights to finally stop the guesswork and boost sales.
The market is growing fast. Cimulate AI reports global sales are projected to reach $7.5 trillion by 2025. You need the right tools to capture your share of this growth.
Here’s what I recommend.
From my experience, Shopify stands out. It directly addresses the challenge of understanding customer behavior and boosting conversion rates with its powerful, integrated features.
Its world-class checkout converts 15% higher on average. Using the best ecommerce software like this gives you the analytics to turn visitors into loyal customers.
For comprehensive business growth, my guide on best business plan software provides essential tools to strategize your future.
I suggest you start a free trial of Shopify and see the difference it can make for your store.
Watch your sales start to climb.
