Cart abandonment is hurting your bottom line.
One of the toughest challenges online store owners like you face is turning site visitors into actual buyers, especially when carts get left behind. It is frustrating to pour energy into attracting customers, only to watch them exit before checkout. Worse still, a lack of insights into buyer behavior can leave your marketing efforts feeling like guesswork.
You may find yourself stuck, dealing with lost sales and customer confusion. Success seems out of reach when the right tools are missing from your arsenal.
According to Statista, nearly 70% of ecommerce carts are abandoned before purchase, which underscores exactly how much good checkout experiences matter. Without addressing this, every abandoned cart is a missed revenue opportunity that could add up quickly.
That is why having the right ecommerce software is so essential. It can integrate AI-powered analytics to help you automate tedious processes, decode customer behavior, and boost your revenue.
In this article, I am going to break down the best ecommerce software on the market, sharing features and benefits tailored to help you convert more shoppers while truly understanding your customers.
You will walk away knowing which solutions are right for boosting sales, improving retention, and gaining actionable insights into your audience.
Let’s get started.
Quick Summary:
| # | Software | Target Users |
|---|---|---|
| 1 | Shopify → | Entrepreneurs launching and growing online stores |
| 2 | Wix → | Small business owners needing simple, powerful ecommerce |
| 3 | BigCommerce → | Businesses seeking scalable, multi-channel ecommerce solutions |
| 4 | WooCommerce → | Stores wanting full WordPress customizability and control |
| 5 | Squarespace → | Small business owners seeking all-in-one, easy ecommerce |
1. Shopify
Want to start selling your products easily?
Shopify lets you create and customize your online store to begin selling quickly, whether online or in person.
Its all-in-one commerce platform handles everything from building your brand to managing sales and customer insights. You get tools to design your store with AI, choose stylish themes, and even build fully custom storefronts. This makes launching your business stress-free, especially if you’re new to ecommerce.
Shopify’s checkout is fast, customizable, and optimized to close more sales.
You can sell across multiple channels, reaching millions of shoppers and keeping your offline and online sales synced using Shopify POS.
Another great feature is how Shopify helps you grow globally with localized experiences and simplified international shipping, so you don’t lose customers because of complexity.
Shopify also offers powerful marketing and analytics tools to help you understand your audience and reduce acquisition costs by up to 50%. Plus, the platform supports wholesale selling with flexible pricing and payment terms.
Key features:
- Easy store setup: Quickly build and customize online or physical stores to start selling without complicated steps.
- Multichannel sales: Reach customers everywhere by syncing sales across online marketplaces and in-person with one platform.
- Powerful insights & marketing: Use customer data and integrated tools to lower advertising costs and boost customer retention effectively.
Learn more about Shopify features, pricing, & alternatives →
Verdict:
Shopify offers the best ecommerce software experience for entrepreneurs wanting to launch and grow sales smoothly. With over $1 trillion in merchant sales and a 15% higher checkout conversion rate, Shopify helps you sell everywhere and gain deep customer insights effortlessly.
2. Wix
Looking to grow your online store and business effortlessly?
Wix offers an eCommerce platform that lets you run and scale your online business with ease.
You can quickly create a website tailored to your brand using AI or choose from 900+ designer-made templates. The drag-and-drop editor makes customizing your site simple, and your online store will be optimized for mobile shoppers by default.
Wix handles the technical side so you can focus on sales.
Its built-in payment solutions and order management keep your business organized and running smoothly.
With powerful marketing tools like email campaigns, SEO assistance, and social media integration, Wix helps you attract customers and drive more traffic to your store without needing expert marketing knowledge.
You also get access to a smart CRM system and data analytics tools, so you can understand your customers better and make informed decisions to boost sales.
Plus, Wix’s multi-cloud hosting ensures your site stays fast and reliable with 99.98% uptime and enterprise-grade security, so you won’t have to worry about downtime or data breaches.
If you want an accessible and feature-rich solution, Wix’s all-in-one platform can help you build your brand and grow your eCommerce presence. With scheduling, portfolio, and blogging options, Wix supports a wide range of business needs.
Key features:
- AI-powered website creation and 900+ templates enable you to launch a professional online store quickly without coding skills.
- Integrated payment solutions and order management streamline sales and payment tracking to keep your business running smoothly.
- Built-in marketing tools with SEO guidance and CRM system help you attract visitors, engage customers, and analyze data to improve sales.
Learn more about Wix features, pricing, & alternatives →
Verdict:
Wix stands out as one of the best ecommerce software choices for small business owners who want simplicity combined with powerful features. Their platform supported businesses like Cherry and Mint to grow seamlessly, leveraging AI tools, marketing automation, and reliable hosting with nearly 100% uptime.
Also, if your focus is on keeping your files secure and updated, consider the available best file sync software options to support your business needs.
3. BigCommerce
Looking for ecommerce software that grows with you?
BigCommerce offers a professional-grade platform built to scale your online sales and simplify operations.
Its flexible setup lets you launch a fully optimized storefront quickly, whether you want low-code, no-code, or a headless approach. You can attract customers and increase revenue by improving conversions and lowering payment fees with access to 130+ payment providers.
What really stands out is how BigCommerce balances growth and operational ease. You can manage multiple stores or channels from one place, whether targeting B2B or B2C customers, all while reducing costs and risks. This platform also supports international expansion with localized experiences, making global growth simpler.
I like how their Catalyst storefront provides a smooth and visually stunning shopping experience that your whole team will appreciate. That’s coupled with a modern buyer portal that delights users by unifying B2B and B2C needs.
You get to grow your brand across geographies and sales channels without juggling separate systems.
BigCommerce offers expert guidance through migration, launch, and growth phases, ensuring you never feel stuck. If you want to streamline your operations further, consider the benefits of local marketing software to boost your local visibility that integrates well with ecommerce platforms.
Key features:
Flexible storefront options: Launch with no-code, low-code, or headless commerce to fit your tech needs and speed to market with ease.
Multi-store and channel management: Handle several unique shops or B2B and B2C sales from a single platform, lowering complexity and costs.
Optimized checkout and payments: Convert more shoppers with a frictionless one-page checkout plus access to over 130 payment providers and dynamic payment wallets.
For those interested in enhancing customer engagement, exploring the best drip email marketing software to boost your leads and ROI could be a great complement.
Learn more about BigCommerce features, pricing, & alternatives →
Verdict:
BigCommerce is a smart choice for the individual ecommerce entrepreneur or business owner who wants the best ecommerce software that grows with their needs. Their platform helped users achieve a 211% ROI in under eight months and save 90% developer time by year three, proving it delivers real value at scale.
4. WooCommerce
Looking to create a unique online store that truly stands out?
WooCommerce lets you build and sell on a fully customizable WordPress-powered platform tailored exactly to your business needs.
The problem many store owners face is cookie-cutter ecommerce solutions that stifle growth and limit flexibility. WooCommerce solves this by putting you in control so your store reflects your brand and scales with you.
It’s about empowering you.
With over 4 million online stores using it and powering 31% of the top ecommerce sites, WooCommerce proves its stability and popularity.
Another key benefit is its flexibility through hundreds of trusted extensions and themes, offering everything from advanced payment options to marketing and shipping tools, helping you grow effortlessly.
Customizability is at its core.
From small startups to enterprise-level businesses, WooCommerce supports your growth through features like WooPayments and Apple Pay, which have boosted average order values by up to 22% for clients like House of Malt.
Key features:
- Fully customizable WordPress-based platform: Build a unique store without limits, making your brand stand out and providing a tailored customer experience.
- Hundreds of extensions and themes: Easily add payment gateways, marketing tools, shipping options, and more, enabling seamless store scaling and operations.
- Proven success with major brands: Trusted by millions and proven to increase conversion rates and order values through smooth checkout and multichannel selling.
Learn more about WooCommerce features, pricing, & alternatives →
You might also want to explore our guide to the best crypto payment solutions to boost your business revenue with today’s popular payment options.
Verdict:
WooCommerce stands out as one of the best ecommerce software options if you want total customizability and scalability for your store. With a proven track record helping brands like Nutribullet increase conversions by 35%, it truly empowers you to sell on your own terms.
5. Squarespace
Looking for an all-in-one ecommerce solution?
Squarespace helps you create a professional online store with rich merchandising tools that showcase your products beautifully.
Its drag-and-drop website builder combined with designer templates means you don’t need coding to build a site that fits your unique brand. This removes common hassles and speeds up launch time.
You can sell products, services, or memberships—all from one platform.
The platform also supports payment processing, shipping, and inventory management to keep your operations smooth.
Its integrated marketing tools, including email campaigns and built-in SEO features, help you attract and retain customers while tracking your store’s performance with analytics.
Squarespace’s AI-powered website builder even generates product descriptions and website copy, so you spend less time stuck on content creation.
You’ll appreciate the free trial that lets you explore all features with no credit card required.
Making your store look great and work well is easier than ever.
Key features:
- User-friendly design tools: Customize your online store with drag-and-drop templates to create a unique shopping experience without coding knowledge.
- All-in-one commerce tools: Manage payments, shipping, and inventory on the same platform so you can focus on selling and growing your business.
- Built-in marketing and analytics: Use SEO tools, email campaigns, and customer insights to boost sales and understand buyer behavior.
For tips on managing your files when running an online store, check out this guide on best file sync software options to keep your business data secure and updated.
Learn more about Squarespace features, pricing, & alternatives →
Verdict:
Squarespace is a solid pick if you’re a small business owner wanting the best ecommerce software without the technical headaches. Its comprehensive store setup, from designing your website to managing orders and marketing, helps you grow with ease. Plus, AI tools support your product descriptions and branding, saving time and effort.
Exploring the best self hosted help desk software can also be a great addition for providing secure and flexible customer support alongside your ecommerce setup.
6. Adobe
Looking to create standout ecommerce content?
Adobe Creative Cloud brings together 20+ apps and generative AI tools to help you craft engaging visuals and marketing material quickly.
This suite solves the challenge of capturing customer attention through precise, professional creatives by making design accessible even without a large team. You can adjust colors instantly, make exact selections, and animate social clips with one click.
It simplifies your creative workflow.
With Adobe Express, you can generate branded content fast, perfect for social media or product launches.
Adobe’s Photoshop updates enhance productivity by speeding up editing while maintaining high-quality output, letting you spend less time on design and more time connecting with customers.
They also emphasize easy, on-brand design so your store’s look stays consistent across campaigns, building trust and recognition with shoppers.
The tools serve marketers and ecommerce store owners aiming to boost sales by impressing customers visually without the usual design headaches. For marketers looking to optimize their data interpretation, the best business intelligence tools offer great solutions.
Key features:
- Over 20 creative apps and AI-powered tools provide everything from image editing to quick animation, helping you make professional ecommerce content faster.
- One-click branded content creation in Adobe Express lets you whip up social posts and promos that keep your brand’s look consistent effortlessly.
- Enhanced Photoshop with instant color adjustments and precise editing speeds your workflow while producing eye-catching product visuals that grab buyers’ attention.
Learn more about Adobe features, pricing, & alternatives →
Verdict:
Adobe’s creative tools shine as the best ecommerce software for marketing-focused ecommerce owners who want to boost sales through captivating visuals. Their generative AI and streamlined editing helped many users create standout campaigns in less time, making it a smart choice for busy entrepreneurs.
For creating clear visual content and layouts, you might also find the best wireframe tools very helpful in mapping out your ecommerce designs.
Conclusion
Cart abandonment is costing you money.
As an online store owner, you know how frustrating it is to see potential customers leave without completing their purchases. Without the right ecommerce tools, you risk losing sales and valuable customer insights that can help optimize your strategy.
It’s alarming to know that, according to Statista, nearly 70% of ecommerce carts are abandoned before purchase. This statistic highlights the critical importance of improving your checkout experience to capture all those missed revenue opportunities.
That’s why Shopify is the go-to solution for boosting your sales. With its powerful analytics and seamless checkout features, Shopify is designed to reduce cart abandonment and enhance customer satisfaction. If you’d like to go deeper, check out conversion rate optimization tools for even more ways to increase your store’s performance.
I’ve seen many businesses thrive using Shopify, with reports showing a 15% higher checkout conversion rate compared to competitors. If you’re ready to elevate your ecommerce game, I encourage you to start a free trial of Shopify today.
By taking action now, you can begin transforming abandoned carts into loyal customers.
