Are your emails reaching inboxes?
Choosing from endless options is overwhelming. The wrong tool wastes your time and money, sending your valuable messages straight to spam.
Worse, it creates decision doubt that stalls your marketing momentum and keeps your business from growing its reach and converting valuable leads.
Poor deliverability is a real threat. According to Statista, spam made up over 45% of email traffic in 2022, making it harder for your legitimate campaigns to stand out.
This guide is designed to end that indecision. It will help you find a tool with high deliverability so you can confidently grow your audience.
In this article, I’m going to review the best email marketing software to simplify your choice and help you find the perfect fit.
You’ll get clear insights to select a platform that integrates with your workflow and helps you finally measure your return on investment.
Let’s dive in.
Quick Summary:
| # | Software | Rating | Best For |
|---|---|---|---|
| 1 | HubSpot → | Growing businesses | |
| 2 | ActiveCampaign → | Businesses seeking automation | |
| 3 | Mailchimp → | Growing businesses | |
| 4 | Brevo → | Businesses managing customer data | |
| 5 | MailerLite → | Growing businesses |
1. HubSpot
Struggling to unify your marketing efforts and data?
HubSpot offers an AI-powered customer platform that centralizes marketing, sales, and service software.
This means you can easily generate leads and automate your marketing campaigns, converting more visitors into valuable contacts for your database.
The result? A streamlined, cohesive approach to customer growth.
HubSpot solves your fragmented tool dilemma by bringing your entire front office onto one AI-powered platform.
This powerful customer platform unifies your teams, providing a singular view of the customer journey, helping you to automate marketing and generate leads with AI. Additionally, you can find and reach new customers, grow sales, and get paid faster.
You can create content, automate prospecting, and resolve customer queries 24/7 with Breeze AI Agents. Plus, it integrates with over 1,800 apps, expanding your capabilities.
Grow your business better, faster, and smarter.
Just as automating marketing improves efficiency, adopting specialized tools can transform other areas. For example, my article on best loan servicing software can help streamline compliance.
Key features:
- AI-powered platform: Unifies marketing, sales, and customer service on a single, easy-to-use AI platform to centralize data and operations.
- Marketing Automation Software: Helps you generate leads by converting visitors into contacts and allows you to automate marketing campaigns with AI.
- AI Growth Team (Breeze Agents): Provides AI-powered specialists to scale support, automate prospecting, and accelerate content creation for your business.
HubSpot features, pricing, & alternatives →
Verdict: HubSpot stands out as a best email marketing software solution for growing businesses because it unifies your entire customer journey on an AI-powered platform. With features like lead generation, marketing automation, and AI-powered agents, HubSpot customers acquire 129% more leads and close 36% more deals after just one year.
2. ActiveCampaign
Struggling with marketing automation and customer engagement?
ActiveCampaign offers an all-in-one platform for personalized customer experiences, simplifying your outreach. This means you can create and automate campaigns across channels like email, SMS, and WhatsApp.
With ActiveCampaign, you can turn every idea into a ready-to-run campaign, personalized and launched with ease. This tackles the pain point of complex campaign setup and fragmented communication.
It’s time to take the guesswork out of growth.
ActiveCampaign acts as your always-on marketing advisor, powering seamless customer journeys. This means you get AI-driven insights to know your next best move for optimal results.
You can design emails, forms, and landing pages with a powerful content designer, ensuring your brand always shines through. It also helps you sort and automate contacts with intelligent segmentation, allowing you to prioritize opportunities and manage your audience efficiently. Additionally, you can connect your favorite tools with over 950 app integrations, centralizing your entire marketing toolkit.
The result is smarter activation and bigger results.
Key features:
- AI Marketing Orchestration: Leverages AI agents to build, personalize, and launch campaigns across channels, skipping manual busywork and optimizing message timing.
- Cross-Channel Marketing: Allows you to engage your audience beyond email via WhatsApp, SMS, and social messaging for truly personalized and always-on communication.
- Sales Automation & CRM: Helps prioritize opportunities, automate tasks, and update deals, allowing your sales team to focus on selling while managing contacts effectively.
ActiveCampaign features, pricing, & alternatives →
Verdict: ActiveCampaign positions itself as a robust solution for businesses seeking the best email marketing software to automate and personalize customer experiences. With features like AI agents for campaign building, cross-channel messaging, and integrated CRM, it directly addresses the challenges of information overload and workflow disruption, providing a comprehensive platform for growth.
3. Mailchimp
Struggling to convert emails into measurable revenue?
Mailchimp’s email marketing and automation platform recommends ways to get more opens, clicks, and sales. This means you can win new customers and boost customer lifetime value.
The platform helps you effortlessly create on-brand content with its generative AI tools and choose from expertly designed templates. This addresses the pain point of struggling with content creation for your emails.
Here’s how to turn emails into revenue.
Mailchimp converts with email automations by dynamically personalizing emails based on browsing and purchase data. This allows you to deliver the right message at the right time, enhancing your marketing efforts.
It refines your outreach with advanced segmentation, letting you target customers with logic like spend amounts, buying behavior, and predicted attributes. Additionally, you can optimize campaigns with custom reports, funnel visualizations, and industry benchmarking for powerful insights into performance. Plus, Mailchimp offers over 300 integrations to seamlessly connect with your existing tech stack, from Shopify to Salesforce.
The result is smarter, more effective email campaigns.
Key features:
- AI Marketing Tools: Leverage generative AI for effortless on-brand content creation and access pre-designed templates to save time and enhance email quality.
- Advanced Segmentation & Automation: Target customers precisely with advanced logic based on their behavior, and automate personalized emails to boost engagement and conversions.
- Comprehensive Reporting & Integrations: Optimize performance with custom reports and industry benchmarking, while connecting to over 300 tools like Shopify and Salesforce for seamless data flow.
Mailchimp features, pricing, & alternatives →
Verdict: Mailchimp excels as a top-tier solution for growing businesses seeking the best email marketing software, offering powerful AI marketing tools, robust segmentation, and over 300 integrations. With 22 years of experience and over 11 million users, it’s designed to help you generate up to 25X ROI and refine your marketing strategies.
4. Brevo
Struggling to unify your marketing efforts?
Brevo offers an all-in-one AI-enabled platform to manage customer relationships via email, SMS, WhatsApp, and chat. This means you can increase conversions with integrated multichannel marketing.
The platform directly addresses your need for streamlined comparisons and robust functionality, helping you avoid decision paralysis. You can accelerate revenue growth across your entire sales cycle.
Ready to simplify your customer engagement?
Brevo helps you drive conversions with AI-driven multichannel marketing and automation, all from one central hub. You get features like email marketing, SMS, WhatsApp campaigns, and even web and mobile push notifications.
The Aura AI content creation feature writes, analyzes, and optimizes your campaigns in real time, handling the heavy lifting. This means your team can focus on strategy, maximizing impact and minimizing manual effort. Additionally, Brevo’s Sales Platform allows you to easily manage your pipeline and includes Aura AI for contact enrichment, drag-and-drop pipeline management, and even meeting and call recordings. The result?
This platform unifies your data and communications, ensuring you achieve measurable ROI.
While focusing on customer data, you might also be interested in my guide on Android data recovery software for reclaiming essential information.
Key features:
- AI-powered Marketing Platform: Drive conversions with AI-driven content creation for email, SMS, and WhatsApp campaigns, optimizing efforts in real time.
- Integrated Sales & Conversations: Manage your sales pipeline, enrich contacts with AI, and offer multi-channel customer service through a universal inbox and chatbots.
- Unified Customer Data Platform: Consolidate, manage, and sync customer data to accelerate time-to-value with multi-table data models and customer analytics.
Brevo features, pricing, & alternatives →
Verdict: If you’re seeking the best email marketing software to reduce decision doubt and manage all customer interactions from one place, Brevo is an excellent choice. With its AI capabilities and integrated Marketing, Sales, and Customer Data Platforms, it helped AI Camp save $30,000 annually, demonstrating its value in accelerating growth.
5. MailerLite
Tired of email marketing complexity?
MailerLite offers an AI-powered drag & drop editor to design engaging emails quickly. This helps you overcome design hurdles and create compelling campaigns.
You can streamline your email marketing, ensuring your messages are visually stunning and effective. This means less time spent on technicalities and more on strategy.
Ready to simplify your outreach?
MailerLite empowers you to grow your audience and build stronger relationships through automation and intuitive tools. This helps you nurture leads and boost sales without constant manual effort.
You can send perfectly-timed emails automatically, even triggering notifications based on website activity. Its email verifier cleans your lists to improve deliverability, ensuring your messages reach the inbox effectively. Additionally, MailerLite lets you build websites, landing pages, and signup forms to collect leads and sell digital products, making it a comprehensive platform for your business.
The result is increased engagement and revenue.
Key features:
- AI-powered Newsletter Editor: Design stunning emails effortlessly with an intuitive drag & drop interface, saving time and ensuring professional-looking campaigns.
- Targeted Email Automation: Send perfectly-timed and personalized emails triggered by website or app activity, enhancing engagement and driving conversions automatically.
- Integrated Lead Collection & Sales Tools: Build landing pages, signup forms, and websites to collect leads, then sell digital products or manage paid subscriptions directly, streamlining your entire funnel.
MailerLite features, pricing, & alternatives →
Verdict: MailerLite stands out as a strong contender for the best email marketing software, especially for growing businesses. Its simple, beautiful UI, combined with powerful automation templates and a 97% customer satisfaction rate, makes decision-making less daunting and ensures high deliverability for all your campaigns.
6. Klaviyo
Tired of disjointed customer experiences and missed revenue?
Klaviyo unifies marketing, service, and analytics, providing real-time personalization. This means you can create lasting customer relationships.
It’s a CRM built for B2C, helping your business by enabling smarter decisions and seamless growth. Klaviyo aims to make an impact on all the right channels.
Here’s your unified platform for growth.
Klaviyo’s marketing automation makes an impact across email, SMS, mobile app, and even new channels like WhatsApp. You can send messages that resonate.
It offers a Customer Hub to personalize service for happier customers, leading to more sales opportunities. Additionally, Klaviyo AI generates content, predicts, and optimizes for you.
The platform provides Marketing Analytics and Benchmarks to understand what’s working and anticipate next steps without the extra noise, ensuring you always know where your efforts are paying off. The result is deeper customer relationships.
Key features:
- B2C CRM Platform: Unifies your customer data, marketing, service, and analytics to create lasting customer relationships and drive growth.
- Omnichannel Marketing: Powers email, SMS, mobile app, and WhatsApp campaigns from one place for coordinated and optimized customer engagement.
- Klaviyo AI & Analytics: Leverages AI to generate content and predict outcomes, alongside robust analytics and benchmarks for smarter decision-making.
Klaviyo features, pricing, & alternatives →
Verdict: Klaviyo is truly the best email marketing software for B2C brands aiming to consolidate their marketing efforts and deepen customer relationships. With features like AI-powered personalization, omnichannel capabilities, and unified data, it helps you understand your customers and achieve significant ROI, as seen with customers like Harney & Sons, who saw 114x ROI.
Conclusion
Choosing the right tool is tough.
With endless options, it’s easy to feel overwhelmed by feature lists. The wrong choice sends your hard work straight to the spam folder, stalling growth.
Here’s what I’ve found. According to Omnisend, AI-powered strategies deliver a 41% revenue increase over traditional methods. That’s a massive performance boost you simply can’t afford to ignore in your business.
So what is my top recommendation?
From my extensive review, HubSpot is the clear winner. It’s built to unify your marketing efforts and leverage AI to drive measurable growth for your startup.
What I love most is how its AI-powered platform unifies the entire customer journey. Choosing the best email marketing software like HubSpot means you acquire 129% more leads.
I highly recommend you start a free trial of HubSpot and see how it unifies your growth engine.
You’ll finally end your decision doubt.
