Struggling to understand user behavior?
You’re likely frustrated with tools that deliver confusing data, leaving you to guess what users truly see and interact with on screen.
This uncertainty leads to costly design mistakes and wasted development or marketing spend when your decisions are based on flawed assumptions.
This isn’t just about minor tweaks; it’s about making foundational product and marketing decisions with confidence, avoiding the costly risk of getting it wrong.
Fortunately, the right software provides the clarity you need, helping you unlock truly accurate user insights and validate your design and marketing hypotheses.
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In this guide, I’ll cut through the noise and review the best eye tracking software. My goal is to help you find a reliable tool.
You’ll learn how to choose a solution that integrates easily, delivers actionable data, and empowers your team to make smarter, data-driven decisions.
Let’s dive right in.
Quick Summary:
| # | Software | Rating | Best For |
|---|---|---|---|
| 1 | Tobii → | XR and automotive industries | |
| 2 | Smart Eye → | Behavioral research & product teams | |
| 3 | iMotions → | Multimodal research and UX teams | |
| 4 | Gazepoint → | Small to mid-size UX researchers | |
| 5 | EyeTech Digital Systems → | Assistive tech and healthcare users |
1. Tobii
Struggling with accurate user insights and tech limitations?
You need precise data for UX, marketing, and research. Tobii provides advanced screen-based and wearable eye trackers that are easy to use in all environments.
This means you can capture nuanced behavioral data, helping you overcome current tool frustrations. Their solutions deliver seamless eye tracking across diverse experiences.
Unlock actionable insights quickly.
Tobii elevates your XR products, enabling true immersive experiences with smart glasses and augmented reality. They offer flexible screen-based solutions for both software and hardware.
This includes webcam eye tracking and custom integrations, providing the precise analytics you need. Their Autosense technology even enables safer in-cabin experiences, showcasing versatility across various application areas and helping you gain reliable data.
The result: a robust solution empowering your teams.
Key features:
- Wearable and screen-based trackers: Capture eye movement data effortlessly in any setting, from controlled research to real-world environments.
- XR and screen integrations: Seamlessly integrate eye tracking into virtual reality, augmented reality, and traditional screen-based applications, enhancing user experiences.
- Foveation and in-cabin sensing: Utilize advanced capabilities like foveation for optimized graphics and driver/occupancy monitoring for automotive safety.
Tobii features, pricing, & alternatives →
Verdict: If you’re seeking a robust and scalable solution for precise analytics, Tobii’s comprehensive hardware and integration options make it the best eye tracking software for various industries, including XR, research, and automotive. This ensures you can empower your teams and demonstrate clear ROI.
2. Smart Eye
Tired of eye tracking tools falling short?
Smart Eye utilizes Human Insight AI for unparalleled understanding of human behavior. This means you can move past superficial data to truly grasp user intentions and actions.
You’ll unlock deep insights for user experience or marketing analytics, solving technical limits and integration headaches effectively. This is what delivers precise analytics.
Here’s how to gather actionable insights.
Smart Eye offers specialized solutions for behavioral research, including Media & Marketing, Psychology & Neuroscience, and Product Integration. These capabilities help you understand complex human factors.
For instance, their technology provides real-time behavioral insights to improve attention and decision-making, which is crucial for fields like aviation or automotive research. This allows your team to get reliable data quickly. Additionally, their Driver Monitoring System, already adopted by 23 OEMs across 365 car models, demonstrates proven scalability and accuracy, ensuring you minimize the risk of wasted investment.
The result: empowered teams, validated decisions, and measurable ROI.
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Key features:
- Human Insight AI: This technology understands, supports, and predicts human behavior in complex environments, crucial for unlocking deep insights into user interactions and decision-making.
- Specialized Behavioral Research Solutions: Offers tailored solutions for Media & Marketing, Psychology & Neuroscience, and Product Integration, providing unparalleled insights into diverse human behavior fields.
- Remote Eye Tracking and Emotion AI: Provides advanced remote eye tracking and Emotion AI with facial expression analysis, giving you detailed data on gaze, attention, and emotional states for comprehensive behavioral understanding.
Smart Eye features, pricing, & alternatives →
Verdict: Smart Eye stands out as a best eye tracking software, especially for product managers and UX researchers, thanks to its Human Insight AI and robust behavioral research solutions. Its adoption by 23 OEMs for 365 car models highlights its proven scalability and accuracy.
3. iMotions
Struggling with fragmented human behavior insights?
iMotions helps you overcome technical limits by integrating diverse biosensors like eye tracking, EEG, and facial expression analysis into one platform.
This enables you to collect and analyze multimodal human behavior data for comprehensive understanding, addressing your pain point of disconnected research tools. The result is robust data for precise analytics.
Here’s how iMotions empowers your research.
iMotions Lab allows you to collect and analyze data from various biosensors and design studies with any stimuli, eliminating integration headaches and streamlining your workflow.
You can capture detailed human responses across different modalities, whether it’s eye movements in VR, skin conductance, or facial expressions, giving you rich, actionable data to validate your selections and demonstrate ROI. Additionally, iMotions Online offers web-based eye tracking and facial expression analysis for remote data collection, making it easy to deploy studies globally. This flexibility helps you scale your research and empower your team with reliable data.
Unlock profound human insights.
Key features:
- Multimodal Data Collection: Integrates various biosensors like eye tracking (screen-based, VR, glasses, webcam), EEG, EMG, EDA/GSR, respiration, facial expression, and voice analysis on a single platform.
- Comprehensive Research Solutions: Offers iMotions Lab for full-scale human behavior research with biosensors and stimuli, plus iMotions Online for web-based studies and remote data collection.
- Diverse Application Support: Supports numerous research areas including UX, market research, neuromarketing, product design, ad testing, and human factors R&D across consumer insights and academia.
iMotions features, pricing, & alternatives →
Verdict: iMotions stands out as a best eye tracking software, providing product managers, UX researchers, and marketing leads with a robust, scalable platform to overcome technical limitations and data fragmentation. Its comprehensive multimodal data collection and diverse application support ensure precise analytics and actionable insights, empowering teams and driving measurable business value.
4. Gazepoint
Struggling to get actionable user insights?
Gazepoint addresses technical limits and integration headaches. This means you can gain objective data and refine your designs based on real user behavior, moving beyond subjective observations.
The software is designed for easy use, allowing you to visualize usage patterns and optimize user experience.
Ready to see precise analytics in action?
Gazepoint empowers you to gather scientific data on how your audience truly perceives your designs. This means you can track movement, duration, and fixations to understand attention and engagement.
For UX designers and marketers, Gazepoint includes powerful features like heat maps, pupil diameter measurement, and areas of interest (AOIs). You also get Thinkaloud voice and webcam recording, plus click scrolling behavior, ensuring comprehensive data collection for neuromarketing studies and ad effectiveness. The result is validated selection of a robust eye tracking solution.
You’ll unlock actionable insights quickly.
Key features:
- Affordable and research-grade: Provides professional-grade eye tracking accessible at a consumer price point, ensuring you get high-quality data without breaking your budget.
- Comprehensive data collection: Offers features like heat maps, pupil diameter measurement, areas of interest (AOIs), and click scrolling behavior to gather objective, in-depth user insights.
- User-friendly integration: Compatible with Microsoft Windows 7 and up, it includes an open standard API and SDK for seamless integration into your existing workflow and analytics stack.
Gazepoint features, pricing, & alternatives →
Verdict: Gazepoint is an excellent choice for product managers, UX researchers, and marketing leads seeking the best eye tracking software. Its affordable, research-grade system provides comprehensive data—including heat maps and pupil dilation—enabling precise analytics for enhanced user experience and effective marketing strategies.
5. EyeTech Digital Systems
Are you struggling with fragmented insights from your current tools?
EyeTech Digital Systems provides comprehensive solutions, helping you overcome technical limits and integrate seamlessly.
This means you can easily move past the frustration of information overload, ensuring you have precise analytics and easy deployment for your projects. This leads to validated selections.
Discover a truly robust eye tracking solution.
EyeTech Digital Systems simplifies speech generation, empowering users with communication and control. You can choose from various EyeOn devices like Elite, Air, and Go, each designed to meet diverse needs.
This range of products helps unlock actionable insights and reliable data, giving you validated selections. The OnBright App Suite further enhances capability, allowing custom communication boards to be made within minutes, ensuring you meet specific patient or user needs. The result is increased independence and control for users.
Key features:
- Speech Generation Simplified: Streamlines communication for diverse users, enabling clear expression and interaction, moving beyond traditional communication barriers.
- Comprehensive EyeOn Devices: Offers EyeOn Elite, EyeOn Air, and EyeOn Go, providing versatile solutions tailored for various environments and specific user requirements.
- OnBright App Suite: Allows the rapid creation of custom communication boards, significantly improving user understanding and addressing individual needs efficiently.
EyeTech Digital Systems features, pricing, & alternatives →
Verdict: EyeTech Digital Systems stands out as a strong contender for the best eye tracking software, offering robust solutions for enhanced user experience and marketing analytics. Their focus on simplified speech generation and tailored EyeOn products ensures seamless integration, helping you secure workflow efficiency and drive measurable business value.
6. Seeing Machines
Struggling to get precise eye-tracking insights?
Seeing Machines offers advanced human data-driven technology built on unrivalled human behavioral research and data. This means you can overcome technical limitations.
Their technology, underpinned by 20 years of research, enables deep consultation with customers for difficult situations and challenging lighting environments.
Here’s how they deliver.
Seeing Machines’ driver and occupant monitoring system technology enhances safety by dramatically reducing fatal accidents daily, backed by their understanding of human behavior. This means your team gains powerful, reliable data.
They leverage world-leading algorithm development and advanced embedding of software onto silicon to provide superior AI safety and performance capabilities for precise analytics.
Additionally, with their next-generation 3D camera technology, launched in partnership with Airy3D, you can achieve higher precision eye-tracking. This meets rigorous in-cabin sensing requirements across industries, empowering your team with accurate insights.
The result is robust, actionable insights for your business.
Key features:
- Unrivalled Human Behavioral Research: Built on 20 years of data-driven research and human factors, their technology provides deep insights into user behavior for accurate analysis.
- Advanced Embedding of Software onto Silicon: This capability ensures superior AI safety and performance, delivering reliable and consistent eye-tracking data crucial for your applications.
- Next-Generation 3D Camera Technology: Offers higher precision eye-tracking, meeting rigorous industry requirements and providing detailed data for enhanced user experience and marketing analytics.
Seeing Machines features, pricing, & alternatives →
Verdict: If you’re a product manager or UX researcher seeking the best eye tracking software to tackle technical limitations and integrate seamlessly, Seeing Machines is for you. Their advanced human data-driven technology, backed by 20 years of research, provides precise analytics and empowers teams with reliable data.
7. Pupil Labs
Struggling with accurate eye tracking data or clunky integrations?
Pupil Labs offers deep learning-powered eye tracking hardware and software designed to seamlessly transition from research to real-world applications.
Their robust gaze analysis, pupillometry, and blink detection provides deep insights into visual attention and cognitive processes, helping you avoid wasted investment and secure ROI.
Unlock precise analytics and empower your teams.
Pupil Labs addresses your pain points by providing intuitive tools for analysis, enabling you to extract meaningful insights from visual engagement patterns. This means you can aggregate mapped gaze data into heatmaps, track total fixation time, and more.
Plus, their Pupil Cloud securely stores recordings and efficiently manages your experiments and projects. You’ll also find open source data formats, raw data access, and powerful cloud-based analysis algorithms running on compute clusters. Additionally, open source playback and monitoring software allows for real-time streaming and post-hoc visualization.
Demonstrate measurable business value.
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Key features:
- Deep learning powered hardware: Provides accurate and robust gaze data, 3D eye-state, pupillometry, and blink analysis in any environment, on any user.
- Comprehensive software suite: Offers intuitive tools for data analysis, including aggregation into heatmaps, fixation metrics, and secure cloud-based experiment management.
- Open and integrable ecosystem: Supports open data formats, raw data access, and deep integrations with existing research software, adapting to your specific workflow.
Pupil Labs features, pricing, & alternatives →
Verdict: For product managers, UX researchers, and marketing leads aiming to enhance insights and avoid technical headaches, Pupil Labs stands out as the best eye tracking software. Its deep learning capabilities, broad compatibility, and robust data analysis features ensure reliable results, making it ideal for validated selection and demonstrating ROI.
8. Noldus
Struggling with accurate behavioral insights from your current tools?
Noldus offers specialized software and hardware solutions for both human and animal behavior research, designed to automate your data collection.
This means you can save time and obtain high-quality data for various applications like UX research or emotion analysis.
Unlock actionable insights quickly.
Noldus provides [integrated software and hardware], including eye trackers and data acquisition systems, to advance your research. Their solutions are trusted globally, with over 50,000 supporting publications and 61,000 happy customers.
You can explore their Observer XT, FaceReader, or Viso software for human behavior, which offers seamless data collection and analysis for applications such as psychology and consumer behavior research. Additionally, Noldus has robust solutions for animal behavior, covering areas like neuroscience and gait & locomotion studies. Their expertise helps you gain real-life insights into behavior.
The result? Empowered teams with reliable data and measurable business value.
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Key features:
- Integrated Solutions: Provides both specialized software like Observer XT and Viso, and advanced hardware, including eye trackers and data acquisition systems for comprehensive research.
- Diverse Applications: Supports a wide array of human behavior applications such as psychology research, emotion analysis, UX research, and consumer behavior studies.
- Automated Data Collection: Designed to automate behavioral research processes, enabling you to save significant time and ensure the collection of high-quality, reliable data.
Noldus features, pricing, & alternatives →
Verdict: Noldus provides robust, scalable eye tracking software and integrated solutions, making it an excellent choice if you’re looking for the best eye tracking software to achieve precise analytics and effortless data collection. With over 61,000 happy customers and 50,150 supporting publications, it delivers validated insights for user experience, marketing analytics, and experiment validity.
9. Eyeware
Struggling with limited insights from your current eye tracking tools?
Eyeware’s AI-powered webcam eye tracking software unlocks the full potential of your existing hardware. This means you can gain accurate insights without needing specialized equipment.
This software eliminates the frustration of technical limitations and integration headaches, providing a reliable pathway to actionable user data. The result? You’ll quickly see what truly captures user attention.
Eyeware helps you overcome the pain points of inadequate data.
Here’s how this software solves common problems: you can build custom eye tracking applications or integrate their technology into your existing products. This allows you to leverage head and eye tracking in 2D and 3D environments, speeding up your app development with turnkey solutions. You can prototype rapidly using their Win/Linux app. Additionally, Eyeware’s technology is portable across main processing platforms, ensuring compatibility and reducing setup complexities. This focus on flexibility and accessibility ensures that you can empower your teams with reliable data and demonstrate measurable ROI to leadership, securing workflow efficiency.
Unlock precise analytics and empower your team.
Key features:
- AI-powered webcam tracking: Transforms standard webcams into advanced eye and head tracking devices, eliminating the need for expensive, specialized hardware for accurate insights.
- Flexible SDK for custom applications: Provides a comprehensive Software Development Kit (SDK) to build your own eye tracking applications, supporting 2D and 3D environments for diverse research needs.
- White label and turnkey solutions: Offers customizable white label options and ready-to-use solutions to fast-track app development and integrate eye tracking seamlessly into your brand.
Eyeware features, pricing, & alternatives →
Verdict: For product managers and UX researchers seeking robust, scalable solutions, Eyeware stands out as a strong candidate for the best eye tracking software. Its AI-powered webcam tracking and flexible SDK allow you to unlock actionable insights efficiently, turning your existing setup into a powerful analysis tool.
Conclusion
Still guessing what users really see?
Choosing the wrong tool leads to flawed assumptions. This wastes your development cycles and risks very costly product failures based on unreliable data.
Research highlights how eye tracking software enables precise monitoring of driver attentiveness. This reduces major risks in autonomous vehicle development while greatly enhancing user experience in VR/AR applications.
So, what’s the right choice here?
From my experience, Tobii is the clear winner. It delivers the robust, scalable solution needed to overcome technical limits and integration headaches.
Their Autosense technology for safer in-cabin experiences proves their incredible versatility. It’s why I recommend it as the best eye tracking software for serious research teams.
Beyond technical insights, efficient HR processes are vital. My guide on best PTO tracking software covers this.
I encourage you to get in touch with Tobii and discover how their hardware can directly support your specific projects.
You’ll finally gain true user clarity.
