Best Product Review Software to Capture Customer Insights in 2025

9+ Best Product Review Software to Capture Customer Insights in 2025

Struggling to find real customer insights?

Your customer feedback is scattered across app stores, support tickets, and social media, making it impossible to see the bigger picture.

This decision paralysis stalls product improvements because you can’t justify your roadmap without clear, consolidated data from your users.

This lack of a clear feedback channel is a huge engagement killer. Gartner reports that 48% of website visitors leave without interacting due to poor engagement, and the same principle applies to your users.

The right software solves this by creating a central hub to capture and analyze all feedback, giving you clear, actionable insights.

In this guide, I’ll walk you through the best product review software for 2025, focusing on tools designed to deliver those insights.

You’ll discover how to finally end the data chaos and make confident, customer-centric decisions for your product roadmap.

Let’s get started.

Quick Summary:

# Software Rating Best For
1 Yotpo → ★★★★☆ Mid to large ecommerce brands
2 Trustpilot → ★★★★☆ Multi-industry product managers
3 Bazaarvoice → ★★★★★ Enterprise product teams
4 Birdeye → ★★★★☆ SaaS product managers
5 Podium → ★★★★☆ Small to mid-sized businesses

1. Yotpo

Yotpo Homepage

Struggling to capture authentic customer insights effectively?

Yotpo offers a comprehensive Reviews & UGC solution to collect and display customer content across the buyer journey. This means you can gather valuable feedback without compromising user experience or data accuracy.

Their platform allows you to enhance your site with AI-driven displays of quality reviews and customizable galleries. This helps address the challenge of fragmented tool experiences.

Here’s how Yotpo helps your product team.

Yotpo’s Retention Marketing Platform provides access to shared data and connected experiences, simplifying retention tracking. You can explore their AI capabilities, built to drive revenue growth and streamline your workflow, which addresses the need for scalable solutions and actionable insights.

The platform integrates seamlessly with popular tools like Shopify, BigCommerce, Klaviyo, and WooCommerce, ensuring compatibility with your existing workflows. This eliminates integration concerns and provides proven scalability. Yotpo also allows you to tailor promotions based on shared data within the platform, enhancing customer retention strategies.

You can engage customers by building experiences that bring them back, rewarding engaged customers at key moments, and visualizing where in the customer journey needs optimization for data-driven recommendations. The result is faster decision cycles and data-driven product improvements.

Key features: Reviews & UGC Collect and display customer content, enhancing your site with AI-driven displays of quality reviews and customizable galleries throughout the buyer journey. Retention Marketing Platform Access shared customer data and connected experiences for comprehensive retention tracking, helping you optimize strategies and drive repeat purchases. Yotpo AI Explore AI capabilities designed to streamline workflows and drive revenue growth, providing data-driven recommendations for improved customer engagement.

Learn more about Yotpo features, pricing, & alternatives →

Verdict: Yotpo stands out as a best product review software solution, integrating review collection with a holistic retention marketing platform. Its ability to centralize customer data and leverage AI for insights helps product managers overcome decision paralysis and achieve better customer retention strategies, as evidenced by Brooklinen’s +25k 5-star reviews.

2. Trustpilot

Trustpilot Homepage

Struggling to capture authentic customer insights and build trust?

Trustpilot offers a robust platform for collecting and showcasing genuine customer reviews.

This means you can strengthen your reputation with real reviews from your customers, addressing the need for credible feedback.

It’s about helping millions make the right choice.

Trustpilot helps you solve the problem of fragmented feedback by providing a centralized hub. You can discover, read, and write reviews across various categories, enabling you to understand diverse customer experiences.

This capability is crucial for product managers seeking a unified view of customer sentiment. Additionally, you can collect reviews from a wide array of businesses, ranging from banks to electronics stores, giving you broad market insights.

This open-to-everyone platform allows you to gather public feedback, which is essential for data-driven product improvements and better customer retention strategies. Ultimately, it simplifies your review aggregation process.

The result is shopping with confidence and helping companies improve.

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Key features:

  • Centralized Review Hub: Discover, read, and write reviews across a wide range of categories, offering comprehensive insights into customer experiences for various industries.
  • Reputation Strengthening: Utilize real customer reviews to build and enhance your company’s online reputation, fostering trust and transparency with potential buyers.
  • Customer Insight Capture: Empower your product team to gather authentic customer feedback directly, aiding in data-driven decision-making and product iteration aligned with user needs.

Learn more about Trustpilot features, pricing, & alternatives →

Verdict: Trustpilot provides a comprehensive platform ideal for product managers seeking the best product review software. Its emphasis on real reviews and broad category coverage ensures authentic customer insights, helping you make data-driven decisions and strengthen your brand’s reputation effectively.

3. Bazaarvoice

Bazaarvoice Homepage

Struggling to capture authentic customer insights efficiently?

Bazaarvoice helps you leverage user-generated content (UGC) across the entire customer journey, capturing invaluable feedback.

This means you can transform fragmented experiences into cohesive, actionable data to inform your product strategies and boost confidence in purchases.

Want to improve product pages and reduce returns?

Bazaarvoice empowers you to collect and manage ratings, reviews, and questions and answers. This allows you to gather genuine opinions, photos, and videos, turning real reviews into revenue. You can also activate fresh product reviews from their Influenster community, ensuring an always-on content stream. Additionally, their AI-powered Contextual Commerce dynamically engages visitors with tailored experiences, converting existing website traffic into higher sales and improved profit margins.

The result is a holistic approach to customer feedback that drives growth.

Key features:

  • Ratings & Reviews: Collect authentic opinions, photos, and videos, then syndicate them across your site and retail partners to build trust and drive sales.
  • Product Sampling: Get fresh UGC from qualified shoppers by activating targeted members of their global community to create reviews and social posts.
  • Contextual Commerce: Leverage AI trained on trillions of data points to understand shopper intent and deliver tailored experiences that boost conversion rates.

Learn more about Bazaarvoice features, pricing, & alternatives →

Verdict: Bazaarvoice stands out as the best product review software for product managers needing scalable, integrated solutions. With over 55 million authentic reviews and 11 million new monthly reviews, it consistently demonstrates a strong ROI, offering a 400% return over three years and payback within three months by providing actionable insights for product improvement and sales.

4. Birdeye

Birdeye Homepage

Struggling with fragmented customer feedback?

Birdeye’s Reviews AI helps you generate, monitor, manage, and share reviews across 200+ sites, tackling the challenge of scattered insights. This means you can capture authentic customer feedback without compromising data accuracy.

The platform is designed to overcome decision paralysis by providing unified data, streamlining your approach to product improvements. This deeper look at your customer experience is crucial.

Here’s how Birdeye helps you solve these problems.

Birdeye’s Reviews AI and Surveys AI work together to collect feedback and analyze sentiment using artificial intelligence, delivering actionable insights. This streamlines your data analysis.

You can also measure and benchmark sentiment, reputation, and online presence with Insights AI. Additionally, Competitors AI utilizes generative AI tools to analyze your market rivals, giving you a competitive edge. Birdeye also offers extensive integrations with over 3,000 apps, ensuring it fits seamlessly into your existing workflows for faster decision cycles.

This comprehensive approach simplifies review management.

Key features:

  • Reviews AI: Generate, monitor, and manage customer reviews across more than 200 sites, helping you improve online reputation and rank higher in search results.
  • Surveys AI: Collect valuable customer feedback and utilize AI to analyze sentiment, providing actionable insights for continuous product improvements.
  • Integrations: Connect with over 3,000 applications, ensuring seamless data flow and automation within your current tech stack for enhanced productivity.

Learn more about Birdeye features, pricing, & alternatives →

Verdict: Birdeye stands out as a powerful contender for the best product review software, especially for SaaS product managers. Its AI-powered capabilities, extensive review management across 200+ sites, and over 3,000 integrations deliver scalable solutions for capturing authentic customer feedback and gaining crucial insights, as demonstrated by customers like Smile Workshop, which saw a 200% increase in reviews.

5. Podium

Podium Homepage

Struggling with fragmented feedback and budget constraints?

Podium offers a specialized Review Management solution to address your critical need for authentic customer insights.

This means you can capture more reviews and manage your online reputation effectively, which is vital for data-driven product improvements and customer retention.

It’s time to simplify review management.

Podium’s AI Employee helps you proactively request reviews after sales and respond to customer feedback on sites like Google and Facebook. This capability enhances your online presence, helping you rank higher.

Additionally, the consolidated Inbox captures every call, text, webchat, and third-party message, ensuring no lead or feedback goes unaddressed. This centralized view streamlines communication and allows your team to respond to leads in under a minute, significantly boosting your sales potential.

Plus, Podium’s AI can drive repeat business by proactively following up with [customers at the right time], guiding them toward future purchases and ultimately increasing your bottom line by up to 30%. This all-in-one platform is designed to convert leads into loyal customers around the clock.

The result is faster decision cycles.

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Key features:

  • Review Management: Helps businesses get more reviews after each sale and respond to feedback on platforms like Google and Facebook, enhancing your online reputation.
  • Consolidated Inbox: Gathers all customer communications—calls, texts, webchats, reviews, and third-party app messages—into one central location for efficient management.
  • AI Employee: Proactively engages customers, converts leads by responding quickly, drives repeat business, and automates review requests and responses to boost sales.

Learn more about Podium features, pricing, & alternatives →

Verdict: Podium excels as a best product review software solution for product managers seeking to capture authentic customer feedback. Its AI-powered features, like automated review requests and centralized inbox, directly address challenges of fragmented feedback and integration concerns. This tool not only streamlines review management but also boosts lead conversion rates by over 45%, making it ideal for data-driven product improvements.

6. Klaviyo

Klaviyo Homepage

Struggling with fragmented customer feedback and unclear ROI?

Klaviyo’s unified B2C CRM combines marketing, service, and analytics. This means you can create lasting customer relationships by powering all your channels from one place, coordinated for better engagement.

This approach offers real-time personalization, helping you make smarter decisions and drive seamless growth for your product management efforts.

Need a clear path to customer insights?

Klaviyo unifies all your customer data to provide the full story of each customer, anticipating their wants and empowering data-driven product improvements. You can easily connect your existing tech stack with 350+ pre-built integrations, like Shopify and WooCommerce, and access developer APIs.

Additionally, Klaviyo AI can generate content, predict, and optimize your strategies, ensuring you’re always getting next-level engagement from your customers. This helps reduce decision paralysis and provides actionable insights. The result is accelerated and optimized success, making your operations more efficient.

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Key features:

  • Review management capabilities help you capture authentic customer feedback and aggregate reviews, providing crucial insights for product improvement.
  • Unified customer profiles bring all customer data into one place, enabling personalized service and better understanding of customer behavior.
  • Robust analytics and AI offer clear insights into what’s working, helping you make smarter decisions and anticipate customer needs, aligning with business goals.

Learn more about Klaviyo features, pricing, & alternatives →

Verdict: Klaviyo provides a comprehensive platform with strong integration capabilities and AI-powered insights, making it a compelling option if you’re looking for the best product review software. Harney & Sons, for example, saw 114x ROI by adopting Klaviyo’s B2C CRM, demonstrating its potential for significant growth.

7. eComEngine

E Com Engine Homepage

Struggling with Amazon reviews and feedback?

eComEngine’s FeedbackFive helps you capture customer insights with automated review and feedback requests. This means you can save time and maximize your profits by streamlining the entire process.

You can build and manage your Amazon seller reputation by automating review requests, feedback requests, and rating alerts. The result is better product visibility and optimized ad spend.

Here’s how to simplify selling on Amazon.

eComEngine offers flexible solutions, like FeedbackFive, designed to help you save time and maximize profits by automating review requests. This means you can easily monitor your Amazon listings and reputation 24/7 with listing alerts. Plus, you can quickly identify review trends and analyze sales trends and brand performance through comprehensive analytics and reporting.

Additionally, SellerPulse provides SKU-level insights into profitability, returns, fees, inventory, and Buy Box status, including 24/7 listing alerts. The result? You get essential tools to streamline your business operations and fuel expansion.

Your Amazon business becomes much easier to manage.

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Key features:

  • Review Automation: Send automated review requests or customize messages, making it easy to build and manage your Amazon seller reputation with minimal effort.
  • Review Monitoring: Quickly identify crucial review trends and leverage analytics and reporting to analyze sales trends and overall brand performance effectively.
  • Listing Alerts: Monitor your Amazon listings and brand reputation around the clock, detecting suppressed listings, hijacker activity, and content changes instantly.

Learn more about eComEngine features, pricing, & alternatives →

Verdict: If you’re managing an Amazon store and need a scalable solution for authentic customer feedback, eComEngine is the best product review software. Its robust FeedbackFive features, including automated requests, monitoring, and analytics, simplify gathering reviews, enhancing your brand’s credibility, and increasing profitability.

8. Stamped

Stamped Homepage

Struggling to capture authentic customer insights and build trust?

Stamped offers a comprehensive platform to collect and showcase high-quality product reviews and ratings.

This means you can give your customers a voice and acquire new customers, addressing fragmented feedback and conversion challenges.

It’s time to transform customer feedback.

Stamped helps you gather invaluable product reviews and ratings, enriching your marketing with visual user-generated content like customer photos and videos. This capability allows your product managers to see how customers genuinely interact with products.

Additionally, Stamped includes Net Promoter Score (NPS) to build credibility with site and brand reviews, providing further insight into overall customer sentiment. You can uncover actionable insights with smart data to measure progress, allowing you to improve your results and make data-driven product decisions.

Plus, its robust integrations with major Ecommerce platforms, email/SMS marketing solutions, and productivity apps ensure you can fit it seamlessly into your existing workflows. The enterprise program also features integrated artificial intelligence to help you make better-informed business decisions.

The result: empowered product growth.

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Key features:

  • Product Reviews and Ratings: Collect and display high-quality product reviews and ratings, giving your customers a voice and aiding new customer acquisition efforts.
  • Visual User Generated Content: Enrich your marketing campaigns with authentic customer photos and videos, providing social proof and deeper product insights.
  • Actionable Insights with Smart Data: Utilize Net Promoter Score (NPS) and Stamped IQ to measure progress, improve results, and gain data-driven insights for strategic decisions.

Learn more about Stamped features, pricing, & alternatives →

Verdict: For product managers seeking the best product review software, Stamped stands out by offering robust review collection, visual UGC, and actionable data insights. Its seamless integration capabilities, as highlighted by a customer who found it “easy and fast to install and test out,” make it a scalable solution for capturing authentic customer feedback and driving product improvements.

9. Junip

Junip Homepage

Struggling to capture authentic customer insights efficiently?

Junip provides a streamlined solution, helping you get more reviews from your customers with mobile-first submissions and unlimited requests. This means you can gather valuable feedback without compromising user experience or data accuracy. The result is an industry-leading review submission rate per order.

Here’s how you get more reviews.

Junip helps you easily collect reviews with thoughtfully designed, mobile-first forms that capture more photos and videos than alternative platforms. You can send smarter review requests at the right time and on the best channels, ensuring you reach customers when they are most engaged. This also includes automated moderation to watch out for spam and fraudulent reviews, saving your team valuable time.

You can also personalize the review experience with custom questions and product attributes, allowing you to gather specific insights tailored to your product needs. Additionally, Junip lets you showcase these reviews seamlessly on your site with quick, no-code widgets, sync them across sales channels like Google Shopping, and manage multiple storefronts, all designed to boost customer confidence and increase conversions. Plus, powerful analytics keep you informed on review performance and collection strategies.

The result is truly data-driven product improvements.

Key features:

  • Effortless Review Collection: Capture more reviews, photos, and videos with mobile-first, step-by-step forms and automatically send requests at optimal times, ensuring a high submission rate.
  • Seamless Review Display & Sync: Showcase reviews on your site with quick, no-code widgets and synchronize them across Google Shopping, Meta Shops, and other key sales channels.
  • Advanced Review Management: Leverage automated moderation, respond publicly, allow customer editing, use custom questions, and access powerful analytics to optimize your strategy.

Learn more about Junip features, pricing, & alternatives →

Verdict: If you’re a product manager at a growing SaaS company looking for the best product review software to capture authentic customer feedback, Junip stands out. Its mobile-first approach, unlimited usage plans, and integration capabilities for display and data insights like product groups and multi-store management make it an excellent choice for scalable and efficient review management.

Conclusion

Finding real insights is tough.

Choosing the right tool feels impossible when feedback is scattered everywhere and vendor claims all sound the same. This indecision quickly stalls product improvements.

The right interface makes a huge difference. A study found redesigning user experiences can lead to 852% conversion rate improvements. That’s a massive impact on your business, driven by simply capturing and presenting feedback better.

Here’s what I recommend.

After reviewing them all, Yotpo stands out for solving this. Its comprehensive platform consolidates all your customer content, ending the data chaos and decision paralysis.

I was impressed by how its AI-driven displays help brands like Brooklinen get over 25k 5-star reviews. It’s the best product review software for turning authentic insights into real growth.

I suggest you book a free demo of Yotpo and see how its unified platform can transform your customer feedback loop.

You’ll finally make data-driven decisions.

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