Better Agency
Better Agency is an all-in-one insurance management platform that combines CRM, lead management, and automated marketing to help independent agents close more policies and retain clients efficiently.
HawkSoft
HawkSoft is a management system for independent insurance agencies that provides automated workflows, document management, and client communication tools to help you grow your business and retain more customers.
Quick Comparison
| Feature | Better Agency | HawkSoft |
|---|---|---|
| Website | betteragency.io | hawksoft.com |
| Pricing Model | Subscription | Custom |
| Starting Price | $269/month | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2019 | 1995 |
| Headquarters | Mesa, USA | Canby, USA |
Overview
Better Agency
Better Agency is a dedicated platform built specifically for independent insurance agents who want to grow their book of business without getting bogged down in manual tasks. You can manage your entire sales pipeline, automate follow-ups, and handle renewals from a single interface. It eliminates the need for multiple disconnected tools by bridging the gap between a traditional agency management system and a modern sales CRM.
You can automate your cross-selling opportunities and claims processes to ensure no client falls through the cracks. The platform helps you stay organized with task management and integrated communication tools like email and text messaging. Whether you are a solo agent or running a large team, you can use these automated workflows to increase your premium volume and improve your overall retention rates.
HawkSoft
HawkSoft is a comprehensive management platform designed specifically for independent insurance agencies to streamline their daily operations. You can manage the entire client lifecycle from a single interface, allowing you to move from quoting to policy issuance without re-entering data. The system centers around an action-menu design that mirrors how you actually work, ensuring you can document every client interaction automatically while staying organized.
You can eliminate manual paperwork by using the integrated document management and digital signature tools. The platform also helps you boost retention through automated renewal workflows and built-in text messaging capabilities. Whether you are a startup agency or a large multi-location firm, you can customize the workflows to match your specific office procedures and integrate with over 100 industry partners to expand your agency's capabilities.
Overview
Better Agency Features
- Automated Sales Pipeline Track every prospect visually and trigger automated follow-up sequences to ensure you never miss a closing opportunity.
- Renewal Manager Start your renewal conversations automatically months in advance so you can protect your commission and increase retention.
- Cross-Sell Engine Identify gaps in coverage automatically and send targeted messages to existing clients to increase your policies per household.
- Integrated Communication Send text messages and emails directly from the platform to keep all client conversations in one searchable history.
- Claims Automation Provide a superior client experience by automating status updates during the claims process to keep your customers informed.
- Lead Vendor Integration Connect your favorite lead providers to have new prospects flow directly into your automated sales funnels instantly.
HawkSoft Features
- Action Menu Workflow. Navigate your entire management system using a consistent action menu that automatically documents every step of your client interactions.
- Auto-Documentation. Ensure every phone call, email, and policy change is logged automatically to protect your agency against errors and omissions claims.
- Integrated Text Messaging. Communicate with your clients via text directly from the management system and keep all conversations saved to the client file.
- Virtual Paperwork. Drag and drop documents directly into client files and use built-in tools to mark up, redact, or combine PDF files.
- Automated Renewals. Track upcoming policy renewals and automate outreach to your clients to ensure you never miss an opportunity to retain business.
- Reporting Suite. Monitor your agency's health with pre-built reports that track production, retention rates, and employee performance in real-time.
Pricing Comparison
Better Agency Pricing
- Unlimited users
- Sales pipeline management
- Automated email and SMS
- Lead vendor integrations
- Cross-sell automation
- Task management
- Everything in Sales CRM, plus:
- Full AMS capabilities
- Policy downloads (IVANS)
- Commercial lines support
- Renewal management
- Commission tracking
HawkSoft Pricing
Pros & Cons
Better Agency
Pros
- Automation significantly reduces manual follow-up time
- Purpose-built specifically for insurance industry workflows
- Clean and modern interface compared to legacy systems
- Excellent customer support and onboarding assistance
- Effective at increasing cross-sell opportunities automatically
Cons
- Higher starting price point than generic CRMs
- Initial automation setup requires time and effort
- Mobile app functionality is more limited than desktop
HawkSoft
Pros
- Intuitive workflow design mirrors actual insurance office processes
- Exceptional customer support with high resolution rates
- Strong documentation features help reduce legal risks
- Extensive integration library with third-party insurance carriers
- Stable performance with very little system downtime
Cons
- Interface feels dated compared to newer web-based competitors
- Initial setup and data conversion can be time-consuming
- Mobile app functionality is limited compared to desktop
- Reporting customization has a slight learning curve