Adobe Marketo Measure
Adobe Marketo Measure is an advanced marketing attribution software that tracks every customer touchpoint across paid, organic, and social channels to provide accurate ROI data for your marketing spend.
Improvado
Improvado is a marketing data aggregation platform that automates the entire ETL process by connecting disparate marketing sources to your preferred data warehouse or visualization tool.
Quick Comparison
| Feature | Adobe Marketo Measure | Improvado |
|---|---|---|
| Website | bizible.com | improvado.io |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2011 | 2017 |
| Headquarters | San Jose, USA | San Francisco, USA |
Overview
Adobe Marketo Measure
Adobe Marketo Measure, formerly known as Bizible, gives you complete visibility into which marketing efforts actually drive revenue. Instead of guessing which ads or campaigns work, you can track every interaction a prospect has with your brand—from the first anonymous visit to the final closed deal. It automatically connects your marketing data with your CRM to show you exactly how much pipeline and revenue each channel generates.
You can move beyond simple first-click or last-click models by using sophisticated multi-touch attribution. This allows you to distribute credit across the entire customer journey, helping you justify your marketing budget and optimize your spend in real-time. It is specifically designed for B2B organizations with complex sales cycles that involve multiple stakeholders and long decision-making processes.
Improvado
Improvado is a sophisticated data pipeline solution designed to handle the complex reporting needs of large marketing teams and agencies. You can eliminate manual data collection by connecting over 500 marketing and sales platforms directly to your data warehouse or BI tool. It handles the heavy lifting of data normalization and mapping, ensuring your cross-channel reports are accurate and ready for analysis without requiring help from your engineering team.
You can manage your entire marketing data ecosystem from a single interface, making it easy to track performance across social media, search ads, and CRM systems. The platform is built for scale, supporting massive data volumes while providing the flexibility to create custom metrics and transformations. It solves the common headache of fragmented data, allowing you to focus on optimizing your ad spend and proving ROI rather than wrestling with spreadsheets.
Overview
Adobe Marketo Measure Features
- Multi-Touch Attribution Distribute revenue credit across every touchpoint in the buyer journey to understand the true impact of your marketing mix.
- Omni-Channel Tracking Capture data from paid search, social media, organic traffic, and offline events in a single, unified dashboard.
- Account-Based Mapping Link individual leads to their parent accounts automatically so you can see the full engagement history of every target company.
- Lead-to-Revenue Mapping Connect your marketing interactions directly to CRM opportunities to see exactly how much revenue each campaign generates.
- Predictive Modeling Use machine learning to forecast future revenue outcomes based on your historical marketing performance and current pipeline trends.
- Custom Attribution Models Build your own attribution logic that matches your specific business goals and unique customer buying cycles.
Improvado Features
- 500+ Data Connectors. Connect all your marketing, sales, and CRM platforms with pre-built integrations that sync your data automatically.
- Automated Data Mapping. Unify disparate naming conventions across different platforms into a single, cohesive dataset for easier cross-channel reporting.
- Data Transformation Engine. Clean and prepare your data for analysis using a no-code interface that handles complex calculations and filtering.
- Custom Attribution Modeling. Build your own attribution models to understand exactly which touchpoints are driving conversions and revenue for your business.
- Real-time Data Sync. Keep your dashboards updated with the latest information by scheduling automated data refreshes at your preferred frequency.
- Enterprise Data Security. Protect your sensitive marketing information with SOC-2 compliant infrastructure and advanced encryption protocols for all data transfers.
Pricing Comparison
Adobe Marketo Measure Pricing
Improvado Pricing
Pros & Cons
Adobe Marketo Measure
Pros
- Provides incredibly granular data on every customer touchpoint
- Seamless integration with Salesforce and Adobe Marketo Engage
- Eliminates manual spreadsheet tracking for marketing attribution
- Offers highly customizable attribution models for complex journeys
Cons
- Significant technical effort required for initial setup
- Steep learning curve for non-technical marketing users
- Premium pricing makes it inaccessible for small businesses
Improvado
Pros
- Extensive library of marketing-specific data connectors
- Saves hundreds of hours on manual reporting
- Excellent customer support for complex technical setups
- Handles high data volumes without performance lag
Cons
- Higher price point than basic ETL tools
- Initial setup requires significant time and planning
- Custom pricing makes budget planning difficult initially