Adobe Marketo Measure
Adobe Marketo Measure is an advanced marketing attribution software that tracks every customer touchpoint across paid, organic, and social channels to provide accurate ROI data for your marketing spend.
Ruler Analytics
Ruler Analytics is a visitor-level marketing attribution software that closes the loop between your website leads and final sales by tracking every touchpoint throughout the customer journey.
Quick Comparison
| Feature | Adobe Marketo Measure | Ruler Analytics |
|---|---|---|
| Website | bizible.com | ruleranalytics.com |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $129/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2011 | 2012 |
| Headquarters | San Jose, USA | Liverpool, UK |
Overview
Adobe Marketo Measure
Adobe Marketo Measure, formerly known as Bizible, gives you complete visibility into which marketing efforts actually drive revenue. Instead of guessing which ads or campaigns work, you can track every interaction a prospect has with your brand—from the first anonymous visit to the final closed deal. It automatically connects your marketing data with your CRM to show you exactly how much pipeline and revenue each channel generates.
You can move beyond simple first-click or last-click models by using sophisticated multi-touch attribution. This allows you to distribute credit across the entire customer journey, helping you justify your marketing budget and optimize your spend in real-time. It is specifically designed for B2B organizations with complex sales cycles that involve multiple stakeholders and long decision-making processes.
Ruler Analytics
Ruler Analytics helps you understand exactly which marketing channels drive your revenue. By tracking every visitor from their first click to their final purchase, you can see the true value of your PPC, SEO, and social media efforts. It bridges the gap between your marketing leads and your CRM, ensuring your data is accurate and actionable.
You can stop guessing which campaigns work and start optimizing your budget based on actual sales rather than just form fills. Whether you manage complex B2B sales cycles or high-volume e-commerce, the platform provides the granular data you need to prove ROI and scale your most profitable channels effectively.
Overview
Adobe Marketo Measure Features
- Multi-Touch Attribution Distribute revenue credit across every touchpoint in the buyer journey to understand the true impact of your marketing mix.
- Omni-Channel Tracking Capture data from paid search, social media, organic traffic, and offline events in a single, unified dashboard.
- Account-Based Mapping Link individual leads to their parent accounts automatically so you can see the full engagement history of every target company.
- Lead-to-Revenue Mapping Connect your marketing interactions directly to CRM opportunities to see exactly how much revenue each campaign generates.
- Predictive Modeling Use machine learning to forecast future revenue outcomes based on your historical marketing performance and current pipeline trends.
- Custom Attribution Models Build your own attribution logic that matches your specific business goals and unique customer buying cycles.
Ruler Analytics Features
- Visitor-Level Tracking. Track individual journeys across multiple sessions to see exactly how your customers interact with your brand before buying.
- Call Tracking. Attribute offline phone conversions to specific online marketing sources so you never miss a piece of the puzzle.
- CRM Integration. Sync your marketing data directly with your CRM to see which leads turned into closed-won revenue automatically.
- Multi-Touch Attribution. Switch between first-click, last-click, and linear models to understand the role every channel plays in your funnel.
- Live Chat Tracking. Capture lead data from live chat interactions and link them back to the original marketing source for better reporting.
- Form Tracking. Automatically capture and attribute every form submission on your site to the specific campaign that drove the visit.
Pricing Comparison
Adobe Marketo Measure Pricing
Ruler Analytics Pricing
- Up to 50,000 monthly visitors
- Visitor-level tracking
- Form tracking
- Standard CRM integrations
- Multi-touch attribution models
- Everything in Marketing, plus:
- Up to 100,000 monthly visitors
- Offline conversion tracking
- Custom variables and events
- Priority support
- Advanced API access
Pros & Cons
Adobe Marketo Measure
Pros
- Provides incredibly granular data on every customer touchpoint
- Seamless integration with Salesforce and Adobe Marketo Engage
- Eliminates manual spreadsheet tracking for marketing attribution
- Offers highly customizable attribution models for complex journeys
Cons
- Significant technical effort required for initial setup
- Steep learning curve for non-technical marketing users
- Premium pricing makes it inaccessible for small businesses
Ruler Analytics
Pros
- Excellent accuracy in matching leads to original sources
- Seamless integration with popular CRMs like Salesforce
- Responsive and helpful technical support team
- Clear visibility into ROI for expensive PPC campaigns
Cons
- Initial technical setup requires some time and effort
- Dashboard interface can feel slightly dated
- Pricing may be high for very small businesses