Adentro
Adentro is a marketing platform that links in-store customer visits to online profiles using guest WiFi to help physical businesses track walk-through conversions and automate personalized marketing campaigns.
Bloom Intelligence
Bloom Intelligence is an AI-powered guest intelligence and marketing platform designed for restaurants and retail businesses to track customer behavior, automate marketing, and increase guest lifetime value.
Quick Comparison
| Feature | Adentro | Bloom Intelligence |
|---|---|---|
| Website | adentro.com | bloomintelligence.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2006 |
| Headquarters | San Francisco, USA | St. Petersburg, USA |
Overview
Adentro
Adentro helps you bridge the gap between your online marketing efforts and real-world customer traffic. By leveraging your existing guest WiFi, the platform automatically captures customer contact information when they visit your physical location. This allows you to build a robust database of actual visitors without requiring manual sign-ups or paper forms. You can then see exactly when customers return and which marketing emails successfully drove them back through your doors.
You can use these insights to send automated, behavior-based messages, such as 'we miss you' emails to lapsed customers or birthday rewards. The platform provides a clear 'Walk-Through Rate' metric, so you finally know the true ROI of your digital advertising. It is specifically designed for brick-and-mortar businesses like restaurants, retail stores, and entertainment venues that need to understand their customers' offline behavior as clearly as their online actions.
Bloom Intelligence
Bloom Intelligence helps you understand exactly who your customers are and how they behave when they visit your physical locations. By leveraging your existing guest WiFi, the platform captures real-time data on foot traffic, dwell times, and visit frequency without requiring your guests to download an app. You can finally see the invisible patterns in your brick-and-mortar business, allowing you to make data-driven decisions rather than relying on guesswork.
You can use these insights to trigger automated marketing campaigns that bring customers back through your doors. Whether it is sending a 'we miss you' email to a guest who hasn't visited in thirty days or requesting a review immediately after a positive experience, the platform handles the heavy lifting. It is designed specifically for multi-unit restaurant groups and retail brands looking to unify their online and offline customer data into one actionable profile.
Overview
Adentro Features
- WiFi Data Capture Collect customer emails and social profiles automatically when guests connect to your in-store WiFi network.
- Walk-Through Tracking Track when a customer visits your store after seeing an ad or receiving an email to measure true conversion.
- Automated Smart Messages Trigger personalized emails based on real-world behavior, like visiting a certain number of times or staying away too long.
- Reputation Management Prompt your most frequent visitors to leave private feedback or public reviews on sites like Yelp and Google.
- Customer Personas View detailed profiles of your customers, including visit frequency, dwell time, and demographic insights to tailor your marketing.
- Lookalike Audiences Export your best customer data to social platforms to find new prospects who behave just like your top spenders.
Bloom Intelligence Features
- Presence Analytics. Track guest foot traffic, dwell times, and conversion rates in real-time using passive WiFi signals from their mobile devices.
- Automated Marketing. Set up personalized email and SMS campaigns that trigger automatically based on specific guest behaviors and visit patterns.
- Guest Profile CRM. Build a clean database of verified guest profiles that combine contact information with actual physical visit history.
- Reputation Management. Monitor your online ratings and automate internal feedback loops to resolve guest issues before they reach social media.
- Social WiFi Login. Capture guest emails and social data easily by allowing them to log into your WiFi using their favorite social accounts.
- At-Risk Guest Alerts. Identify guests who have stopped visiting and automatically send them incentives to return before you lose them to competitors.
- Attribution Tracking. Measure the actual ROI of your marketing by tracking exactly when a guest returns to your store after receiving a promotion.
- Survey Automation. Send automated surveys to guests after they leave your location to gather actionable insights about their recent experience.
Pricing Comparison
Adentro Pricing
Bloom Intelligence Pricing
Pros & Cons
Adentro
Pros
- Automates contact collection without interrupting the guest experience
- Provides clear data on physical store visits from digital ads
- Easy setup that works with most existing WiFi hardware
- Helps increase positive online reviews from verified actual customers
Cons
- Requires customers to opt-in to WiFi for data collection
- Pricing is not transparent and requires a sales call
- Dashboard can feel overwhelming for very small business owners
Bloom Intelligence
Pros
- Passive data collection requires no manual entry
- Accurately tracks physical attribution for digital ads
- Automated 'save-at-risk' campaigns improve guest retention
- Easy integration with existing WiFi hardware
Cons
- Requires specific WiFi hardware for full functionality
- Initial setup may require technical assistance
- Pricing is not transparent for small operators