Board
Board is an Intelligent Planning Platform that integrates strategy, finance, and operations to help you plan smarter, enable actionable insights, and drive better outcomes across your entire organization.
Looker
Looker is a modern business intelligence software providing a unified data model and real-time exploration tools to help you turn complex database information into actionable business insights.
Quick Comparison
| Feature | Board | Looker |
|---|---|---|
| Website | board.com | looker.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✓ 0 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 1994 | 2012 |
| Headquarters | Chiasso, Switzerland | Santa Cruz, USA |
Overview
Board
Board provides a unified platform where you can combine business intelligence, corporate performance management, and predictive analytics. Instead of juggling disconnected spreadsheets, you can manage your entire planning process—from financial forecasting to operational execution—within a single visual interface. This integration allows you to see how a change in one department impacts the rest of your business in real-time.
You can build customized analytical applications without writing complex code, making it easier for your team to adopt and use. The platform is designed for mid-sized to large enterprises that need to align their strategic goals with daily operations. By centralizing your data, you eliminate silos and ensure everyone works from a single version of the truth, leading to faster and more confident decision-making.
Looker
Looker helps you explore and analyze your data through a centralized, governed lens. Instead of dealing with fragmented reports, you use a unique modeling language called LookML to define your business logic once and apply it across your entire organization. This ensures everyone works from a single version of the truth, whether you are building complex dashboards or performing ad-hoc data discovery.
You can integrate your data directly into your daily workflows by sending alerts to Slack or triggering actions in other applications. The platform is designed for data-driven teams in mid-market and enterprise companies who need to scale their analytics without losing consistency. By connecting directly to your SQL database, it eliminates the need for data extracts and provides real-time visibility into your business performance.
Overview
Board Features
- Unified Data Engine Combine your financial and operational data into a single source of truth to ensure consistency across all your reports.
- Drag-and-Drop Analysis Build custom dashboards and reports visually with intuitive tools that require no technical coding or IT intervention.
- Predictive Analytics Anticipate future trends and market shifts using built-in AI and machine learning to improve your forecasting accuracy.
- Scenario Modeling Run 'what-if' simulations to see the immediate impact of different strategic choices on your bottom line and operations.
- Workflow Automation Streamline your planning cycles by automating data collection, approvals, and notifications across your entire global team.
- Multi-Dimensional Planning Drill down into specific data points or roll them up for a high-level view of your organizational performance.
Looker Features
- LookML Modeling. Define your business metrics once in a centralized layer so every department stays aligned on the same data definitions.
- Real-time Dashboards. Create live, interactive visualizations that update instantly as your underlying database changes—no manual refreshes required.
- Embedded Analytics. Deliver data insights directly within your own applications or websites to provide value to your customers and partners.
- Data Actions. Take immediate action on your insights by triggering workflows in external tools like Salesforce or Zendesk directly from Looker.
- Git Integration. Manage your data models like code with built-in version control, allowing your team to collaborate safely on complex analytics.
- Looker Blocks. Jumpstart your analysis with pre-built code patterns for common data sources like Google Ads, Salesforce, and Snowflake.
Pricing Comparison
Board Pricing
Looker Pricing
Pros & Cons
Board
Pros
- Highly flexible platform adapts to unique business workflows
- Combines BI and planning in one single interface
- Powerful data modeling capabilities for complex organizations
- Excellent visual reporting and dashboard customization options
Cons
- Significant learning curve for advanced administrative setup
- Initial implementation requires substantial time and resources
- Documentation can be technical and difficult to navigate
Looker
Pros
- Centralized modeling ensures data consistency across teams
- Powerful drill-down capabilities for deep data exploration
- Seamless integration with the Google Cloud ecosystem
- Highly customizable visualizations for complex reporting needs
- Strong community support and extensive technical documentation
Cons
- Requires knowledge of LookML for initial setup
- Pricing can be high for smaller organizations
- Steep learning curve for non-technical administrators
- Performance depends heavily on your underlying database