Boulevard
Boulevard is a specialized client management and point-of-sale platform designed specifically for premium salons and spas to streamline complex scheduling, automated marketing, and secure payment processing.
Square Appointments
Square Appointments is an all-in-one scheduling and point-of-sale software that helps service-based businesses manage online bookings, process payments, and track customer relationships from a single integrated platform.
Quick Comparison
| Feature | Boulevard | Square Appointments |
|---|---|---|
| Website | boulevard.io | squareupspace.com |
| Pricing Model | Subscription | Freemium |
| Starting Price | $175/month | Free |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2016 | 2009 |
| Headquarters | Los Angeles, USA | San Francisco, USA |
Overview
Boulevard
Boulevard is a comprehensive management platform built to handle the high-volume needs of luxury salons and spas. You can move beyond basic booking tools with a system that synchronizes your front desk, service providers, and back-office operations in real-time. It helps you eliminate scheduling conflicts and reduce no-shows through automated reminders and integrated credit card requirements for every appointment.
You can manage your entire business from a single dashboard, from tracking professional-grade inventory to processing complex commissions for your staff. The platform focuses on the client experience, offering a sleek booking interface that matches your brand's aesthetic. Whether you run a single boutique location or a multi-city franchise, you can use these tools to increase your average ticket value and build long-term client loyalty.
Square Appointments
Square Appointments is a versatile scheduling solution designed to help you run your service-based business more efficiently. Whether you are a solo practitioner or managing a large team, you can automate your calendar and let clients book their own sessions 24/7 through a custom booking website or social media integrations.
The platform goes beyond simple scheduling by integrating a full point-of-sale system directly into your workflow. You can accept payments, manage inventory, and track customer history without switching between different tools. It eliminates the headache of no-shows by allowing you to require prepayments or cancellation fees, ensuring your time remains profitable and your schedule stays full.
Overview
Boulevard Features
- Precision Scheduling Optimize your calendar with an intelligent booking engine that accounts for processing times and specific equipment availability.
- Integrated Payments Process transactions quickly with hardware designed for high-end environments and store cards on file for easy checkout.
- Automated Marketing Send personalized email and text campaigns to re-engage lost clients and fill gaps in your service providers' schedules.
- Professional Reporting Access deep insights into your revenue, staff performance, and inventory levels with customizable data visualizations and exports.
- Client Profiles Keep detailed notes on formulas, preferences, and purchase history to provide a personalized experience every time they visit.
- Staff Management Calculate complex commissions automatically and allow your team to manage their own schedules through a dedicated mobile app.
Square Appointments Features
- Online Booking Site. Create a professional, custom-branded booking website where your clients can view your availability and book services anytime.
- Automated Reminders. Reduce no-shows by sending automated text and email reminders to your clients before their scheduled appointments.
- Integrated Payments. Process credit cards and digital wallets instantly with built-in payment processing that links directly to your appointments.
- No-Show Protection. Protect your time by requiring clients to enter a credit card on file or pay a deposit upfront.
- Staff Management. Manage multiple staff calendars, set individual permissions, and track performance metrics for your entire team in one place.
- Customer Directory. Keep detailed profiles of your clients including their appointment history, personal preferences, and previous purchase records.
Pricing Comparison
Boulevard Pricing
- Online appointment booking
- Point of Sale (POS) system
- Basic reporting and analytics
- Automated email reminders
- Client profiles and history
- Standard credit card processing
- Everything in Essentials, plus:
- Advanced reporting and insights
- Automated text reminders
- Customizable digital forms
- Resource and room management
- Multi-location support
Square Appointments Pricing
- For a single location
- Custom booking website
- Automated SMS & email reminders
- Unlimited staff accounts
- Square POS integration
- Credit card on file for no-shows
- Everything in Free, plus:
- Reduced payment processing rates
- Multiple location management
- Automated confirmations
- Google Calendar sync
- Advanced staff management
Pros & Cons
Boulevard
Pros
- Modern and sleek user interface
- Significantly reduces no-shows with deposits
- Excellent customer support responsiveness
- Highly intuitive for new staff members
- Reliable and fast payment processing
Cons
- Higher price point than basic competitors
- Limited customization for automated emails
- Steep learning curve for complex reporting
Square Appointments
Pros
- Seamless integration with the broader Square ecosystem
- Extremely easy setup for non-technical business owners
- Generous free tier for solo practitioners
- Reliable mobile app for managing bookings on-the-go
Cons
- Customization options for booking sites are limited
- Customer support can be difficult to reach
- Advanced features require moving to paid tiers