Branch
Branch provides a mobile linking and measurement platform that helps you unify user experiences and attribution across all devices, channels, and platforms to drive higher mobile growth.
InMobi
InMobi is a mobile advertising platform that provides app developers and brands with AI-driven solutions to reach global audiences, drive high-quality user acquisition, and maximize ad monetization revenue.
Quick Comparison
| Feature | Branch | InMobi |
|---|---|---|
| Website | branch.io | inmobi.com |
| Pricing Model | Freemium | Custom |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2014 | 2007 |
| Headquarters | Palo Alto, USA | Bangalore, India |
Overview
Branch
Branch helps you solve the complexity of mobile fragmentation by providing reliable deep links that work across every channel. You can create a seamless journey for your users, ensuring they land on the right content inside your app whether they click a link in an email, a social media post, or a paid advertisement. This consistency helps you increase conversion rates and retain more users by removing friction from the mobile experience.
The platform also gives you a clear picture of your marketing performance through cross-platform attribution. You can track the entire customer journey from the first touchpoint to the final in-app conversion, even when users switch between mobile web and your native app. This data allows you to optimize your spend and focus on the channels that actually drive high-value growth for your mobile business.
InMobi
InMobi provides you with a comprehensive suite of mobile-first advertising tools designed to help you acquire high-value users and monetize your mobile applications effectively. You can leverage their global ad network to reach millions of active users across diverse demographics and geographies. The platform uses advanced machine learning to optimize your ad placements in real-time, ensuring your marketing budget works harder by targeting the right people at the right moment.
Whether you are a brand advertiser looking to increase awareness or an app developer aiming to boost ad revenue, you can manage your entire mobile strategy through their unified interface. You get access to high-impact creative formats, including playable ads and rewarded video, which help you maintain a positive user experience while driving conversions. The platform is built to scale with your growth, supporting everything from independent app launches to global enterprise campaigns.
Overview
Branch Features
- Universal Ads Measure the true impact of your ad spend across every platform and environment with accurate mobile-first attribution.
- Deep Linked Email Automatically convert your email clicks into app launches to provide a smoother experience and higher conversion rates.
- Journeys Smart Banners Turn your mobile website visitors into loyal app users with customizable banners that deep link to specific content.
- Cross-Platform Attribution View your entire marketing funnel in one place by connecting touchpoints across web, iOS, and Android devices.
- Universal Links Create reliable links that always open your app when installed or fall back to the App Store or web.
- QR Code Generation Bridge the gap between physical and digital worlds by creating deep-linked QR codes for your offline marketing materials.
InMobi Features
- AI-Powered Targeting. Reach your ideal customers by using machine learning algorithms that analyze real-time signals and user behavior patterns.
- High-Impact Creatives. Engage your audience with immersive ad formats like rewarded video, playables, and rich media designed for mobile screens.
- Real-Time Bidding. Maximize your ad revenue by letting global demand sources compete for your inventory in a transparent unified auction.
- InMobi Exchange. Access premium programmatic demand and scale your campaigns across a massive network of high-quality mobile publishers.
- App User Acquisition. Find and convert loyal users for your mobile app using data-driven discovery and performance-based optimization tools.
- Advanced Analytics. Track your campaign performance with detailed reporting dashboards that show you exactly where your growth is coming from.
Pricing Comparison
Branch Pricing
- Up to 10K Monthly Actives
- Unlimited deep links
- Standard attribution
- Basic Journeys banners
- Community support
- Everything in Launch, plus:
- Up to 50K Monthly Actives
- Advanced Journeys targeting
- Custom link domains
- Email support
- Data export API
InMobi Pricing
Pros & Cons
Branch
Pros
- Industry standard for reliable deep linking
- Excellent cross-platform data accuracy
- Easy integration with major marketing tools
- Strong support for complex edge cases
- Generous free tier for early-stage apps
Cons
- Dashboard can feel complex for beginners
- Pricing scales quickly with high traffic
- Technical setup requires developer resources
InMobi
Pros
- Extensive global reach across diverse geographic markets
- High-quality video and interactive ad formats
- Strong performance for user acquisition campaigns
- Responsive account management and technical support teams
Cons
- Dashboard interface can feel complex for beginners
- Minimum spend requirements may limit smaller developers
- Reporting data sometimes experiences slight sync delays