Microsoft Clarity
Microsoft Clarity is a free user behavior analytics tool that provides heatmaps, session recordings, and ML-driven insights to help you understand how visitors interact with your website.
Counts
Counts is a privacy-focused web analytics platform providing real-time insights and essential tracking metrics without using cookies or compromising your website visitors' personal data security.
Quick Comparison
| Feature | Microsoft Clarity | Counts |
|---|---|---|
| Website | clarity.microsoft.com | counts.pro |
| Pricing Model | Free | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2020 | 2020 |
| Headquarters | Redmond, USA | null |
Overview
Microsoft Clarity
Microsoft Clarity is a privacy-focused behavioral analytics tool that helps you see exactly how people use your website. Instead of just looking at numbers, you can watch session recordings to identify where users get stuck or frustrated. You can also view heatmaps that show where people click, how far they scroll, and which parts of your pages grab the most attention.
The platform uses machine learning to automatically highlight 'rage clicks' and 'dead clicks,' allowing you to fix usability issues quickly. It is designed for website owners, marketers, and developers of all sizes who want to improve conversion rates without paying for expensive enterprise tracking suites. Because it is completely free and has no traffic limits, you can scale your analysis as your site grows.
Counts
Counts provides you with a lightweight, privacy-first alternative to complex analytics platforms. You can track your website traffic in real-time while ensuring total compliance with GDPR, CCPA, and PECR regulations. Because the script is significantly smaller than traditional trackers, your pages load faster, which helps improve your search engine rankings and user experience.
You get a clean, intuitive dashboard that shows you exactly where your visitors come from and what content they engage with most. There are no cookies to manage and no annoying consent banners required for your users. It is designed for website owners who want actionable data without the ethical or technical baggage of invasive tracking scripts.
Overview
Microsoft Clarity Features
- Instant Heatmaps See where your users click, scroll, and move their cursors to identify which content performs best on your pages.
- Session Recordings Watch real-time replays of user journeys to discover exactly where people encounter friction or get confused by your layout.
- Insights Dashboard Identify 'rage clicks' and 'excessive scrolling' instantly so you can prioritize fixes for the most frustrating user experiences.
- Google Analytics Integration Connect your existing Google Analytics account to see session recordings for specific segments and traffic sources in one place.
- Automated Grouping Organize thousands of sessions into meaningful segments automatically to find patterns in user behavior across different devices and browsers.
- Privacy by Design Protect your visitors' sensitive data with built-in masking features that ensure you remain compliant with GDPR and CCPA regulations.
Counts Features
- Cookie-less Tracking. Monitor your traffic without using cookies so you can skip the annoying consent banners and respect visitor privacy.
- Real-time Analytics. Watch your website traffic as it happens with live updates on active visitors, page views, and referral sources.
- Lightweight Script. Keep your website fast with a tiny tracking script that loads in milliseconds and won't slow down your pages.
- Privacy Compliance. Stay fully compliant with GDPR, CCPA, and PECR automatically since no personal data is ever collected or stored.
- Referrer Tracking. Identify exactly which websites, social media platforms, or search engines are driving the most traffic to your pages.
- Device Insights. See which browsers, operating systems, and device types your audience uses to optimize your site's design and performance.
Pricing Comparison
Microsoft Clarity Pricing
- Unlimited websites
- Unlimited traffic
- Heatmaps and recordings
- ML-driven insights
- Google Analytics integration
- GDPR & CCPA compliance
- Everything in Free, plus:
- Access to Clarity SDK
- Mobile app analytics
- Custom implementation
- Community support
- Developer documentation
Counts Pricing
- Up to 1,000 monthly views
- Unlimited websites
- Real-time statistics
- No cookies used
- GDPR/CCPA compliant
- Email support
- Everything in Free, plus:
- Up to 50,000 monthly views
- Priority email support
- Detailed historical data
- Custom domain tracking
- Data export options
Pros & Cons
Microsoft Clarity
Pros
- Completely free with no traffic or site limits
- Very easy to install with a single tracking code
- Seamless integration with Google Analytics data
- Minimal impact on website loading speed
- Intuitive interface requires almost no learning curve
Cons
- Data retention is limited to 12 months
- Lacks advanced A/B testing capabilities
- Filtering options are less granular than paid competitors
Counts
Pros
- Extremely easy to set up on any website
- No cookie banners required for legal compliance
- Minimal impact on website loading speeds
- Clean dashboard focuses on essential metrics
- Affordable entry point for small publishers
Cons
- Lacks advanced funnel and goal tracking
- Not suitable for complex e-commerce attribution
- Limited integrations with third-party marketing tools