Constant Contact
Constant Contact is an all-in-one digital marketing platform that helps you reach more customers through professional email campaigns, automated SMS messaging, and integrated social media management tools.
Omnisend
Omnisend is an omnichannel marketing automation platform designed for e-commerce businesses to increase sales through integrated email, SMS, and push notification campaigns across the entire customer journey.
Quick Comparison
| Feature | Constant Contact | Omnisend |
|---|---|---|
| Website | constantcontact.com | omnisend.com |
| Pricing Model | Subscription | Freemium |
| Starting Price | $12/month | Free |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 1995 | 2014 |
| Headquarters | Waltham, USA | London, UK |
Overview
Constant Contact
Constant Contact is a comprehensive digital marketing platform designed to help you build your brand and drive sales. You can create professional-looking emails in minutes using a drag-and-drop editor, manage your contact lists with ease, and track your results with real-time analytics. Beyond just email, the platform allows you to sync your social media accounts to schedule posts and run targeted ads from a single dashboard.
You can also automate your customer journey by setting up welcome sequences and abandoned cart reminders that trigger based on user behavior. Whether you are a small business owner or a growing non-profit, the platform provides the tools you need to engage your audience across multiple channels. It simplifies complex marketing tasks so you can focus on running your business while maintaining a consistent professional presence online.
Omnisend
Omnisend is an email and SMS marketing automation platform built specifically for e-commerce brands. You can move beyond basic newsletters by creating personalized customer journeys that combine email, SMS, and push notifications into a single automated workflow. The platform integrates directly with major e-commerce stores to track customer behavior and trigger messages based on real-time shopping data.
You can recover lost revenue with abandoned cart sequences, welcome new subscribers, and reward your best customers with automated loyalty workflows. The platform is designed for growing online stores that need sophisticated automation without the complexity of enterprise-level tools. You get access to pre-built automation templates and a drag-and-drop editor that makes creating professional campaigns fast and intuitive.
Overview
Constant Contact Features
- Drag-and-Drop Editor Create beautiful, mobile-responsive emails quickly by dragging elements into place without needing any coding or design skills.
- Marketing Automation Send the right message at the right time by setting up automated email sequences based on how your customers interact.
- SMS Marketing Reach your customers directly on their mobile phones with personalized text messages to drive immediate action and higher engagement.
- Social Media Posting Schedule and publish posts to Facebook, Instagram, and LinkedIn simultaneously to keep your brand active across all social platforms.
- List Management Organize your contacts into specific segments so you can send targeted content that resonates with different groups of customers.
- Real-Time Analytics Track your opens, clicks, and social shares instantly to see exactly what is working and where you can improve.
- Event Management Promote your events, manage registrations, and track ticket sales directly within your marketing dashboard to streamline your planning.
- Landing Page Builder Build custom landing pages to capture new leads and grow your email list with high-converting sign-up forms.
Omnisend Features
- Omnichannel Workflows. Combine email, SMS, and push notifications into a single automated sequence to reach customers on their preferred channels.
- E-commerce Segmentation. Target your audience based on their shopping behavior, purchase history, and campaign engagement to send more relevant offers.
- Product Picker. Drag and drop products directly from your online store into your emails to save time on manual formatting.
- Automated Split Testing. Test different subject lines or content variations within your automated workflows to see what drives the most sales.
- Dynamic Discount Codes. Generate and send unique, single-use discount codes automatically to prevent coupon abuse and track individual redemptions.
- Visual Automation Builder. Map out your entire customer journey with an intuitive drag-and-drop interface that requires no coding or technical skills.
Pricing Comparison
Constant Contact Pricing
- Up to 500 contacts
- Professional email templates
- Social media posting
- Event management tools
- AI content generator
- 1 user seat
- Everything in Lite, plus:
- Email marketing automation
- Resend to non-openers
- Contact segmentation
- Social media ad integration
- 3 user seats
Omnisend Pricing
- Reach up to 250 contacts
- 500 emails per month
- Up to 60 SMS messages
- 500 web push notifications
- Professional email templates
- Pre-built automations
- Everything in Free, plus:
- Unlimited emails
- Up to 3,933 SMS messages
- Advanced reporting
- 24/7 priority support
- Customer success manager
Pros & Cons
Constant Contact
Pros
- Extremely user-friendly interface for beginners
- Excellent deliverability rates for email campaigns
- High-quality customer support via phone and chat
- Comprehensive library of professional email templates
- Strong event management and registration features
Cons
- Pricing increases significantly as your list grows
- Automation workflows are less flexible than competitors
- Limited customization options for sign-up forms
- Mobile app has fewer features than desktop
Omnisend
Pros
- Deep integration with Shopify and BigCommerce
- Easy to set up complex automations
- Excellent customer support available 24/7
- Consolidated reporting for email and SMS
Cons
- SMS credits can become expensive
- Limited design flexibility in some templates
- Learning curve for advanced segmentation rules