Aryel
Aryel is an augmented reality marketing platform that helps you create, distribute, and measure immersive AR experiences directly in the browser to boost engagement and increase your sales conversions.
Criteo
Criteo is a commerce media platform that helps you reach shoppers across the open internet by connecting first-party data with relevant advertising experiences to drive sales.
Quick Comparison
| Feature | Aryel | Criteo |
|---|---|---|
| Website | aryel.io | criteo.com |
| Pricing Model | Freemium | Custom |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✓ 7 days free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2020 | 2005 |
| Headquarters | Milan, Italy | Paris, France |
Overview
Aryel
Aryel is a web-based augmented reality platform designed to help you bring your marketing campaigns to life without needing a dedicated app. You can create immersive 3D experiences, virtual try-ons, and interactive product visualizations that your customers can access simply by scanning a QR code or clicking a link in their mobile browser.
The platform serves marketing agencies, e-commerce brands, and retail businesses looking to bridge the gap between physical and digital worlds. By providing detailed spatial insights and first-party data, you can understand exactly how users interact with your products in their own environment, allowing you to optimize your creative strategy and drive higher ROI.
Criteo
Criteo provides you with a commerce media platform designed to connect your products with the right shoppers at the exact moment they are ready to buy. By using a massive dataset of commerce behaviors, you can move beyond basic demographic targeting and focus on actual purchase intent. You can manage your entire advertising lifecycle, from building brand awareness to re-engaging past visitors through personalized retargeting ads across a vast network of premium publishers.
The platform is built for brands, retailers, and agencies who want to scale their digital advertising outside of closed ecosystems like search engines or social media. You can launch automated campaigns that optimize in real-time, ensuring your budget goes toward the audiences most likely to convert. Whether you are a mid-market retailer or a global enterprise, you can use these tools to increase your return on ad spend and grow your customer lifetime value.
Overview
Aryel Features
- WebAR Builder Create high-quality augmented reality experiences using a drag-and-drop editor that works directly in any mobile browser.
- Virtual Try-On Let your customers visualize jewelry, glasses, or makeup on themselves in real-time to reduce returns and increase confidence.
- Product Visualization Place true-to-scale 3D models of furniture or appliances in your customers' actual rooms to help them make faster decisions.
- Face & Image Tracking Trigger digital animations when users point their cameras at specific physical products, logos, or their own faces.
- Spatial Analytics Track how long users interact with your AR content and which features they click with deep behavioral insights.
- White Labeling Host your AR experiences on your own custom domain to maintain a consistent brand look for your customers.
Criteo Features
- Dynamic Retargeting. Bring shoppers back to your site by showing them personalized ads featuring the exact products they recently viewed.
- Commerce Audience Targeting. Reach new potential customers based on their actual shopping interests and purchase history across thousands of websites.
- Automated Bidding. Optimize your ad spend automatically with AI that adjusts your bids to hit your specific revenue goals.
- Dynamic Creative Optimization. Generate thousands of ad variations instantly to show the most effective layout and product mix to every individual.
- First-Party Data Integration. Upload your own customer lists to build lookalike audiences or re-engage your existing loyal customer base safely.
- Retail Media Management. Manage your presence on major retailer websites to reach shoppers directly at the digital point of sale.
Pricing Comparison
Aryel Pricing
- 1 active campaign
- Up to 100 views per month
- Basic AR builder access
- Standard 3D model library
- Aryel branding on experiences
- Everything in Free, plus:
- Up to 5 active campaigns
- 2,500 views per month
- Custom branding options
- Advanced analytics dashboard
- Priority email support
Criteo Pricing
Pros & Cons
Aryel
Pros
- No app download required for end users
- Easy-to-use drag-and-drop interface for non-coders
- Fast loading times for mobile AR experiences
- Detailed analytics on user spatial interactions
- Affordable entry point for small marketing agencies
Cons
- Limited advanced animation triggers in lower tiers
- Requires high-quality 3D assets for best results
- View limits can be reached quickly on viral campaigns
Criteo
Pros
- Excellent conversion rates for dynamic retargeting campaigns
- Access to a massive network of premium publishers
- Easy setup for product feed synchronization
- Strong automated optimization saves time on manual bidding
Cons
- Minimum spend requirements can be high for small businesses
- Self-service dashboard can feel complex for beginners
- Limited transparency into specific site-level reporting