Culture Amp
Culture Amp is an employee experience platform that helps you improve retention and performance through science-backed engagement surveys, performance management tools, and personalized development programs for your entire workforce.
Qualtrics
Qualtrics is an experience management software that helps you collect and analyze data across customer, employee, product, and brand touchpoints to improve decision-making and drive organizational growth.
Quick Comparison
| Feature | Culture Amp | Qualtrics |
|---|---|---|
| Website | cultureamp.com | qualtrics.com |
| Pricing Model | Custom | Freemium |
| Starting Price | Custom Pricing | Free |
| FREE Trial | ✘ No free trial | ✓ 30 days free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2011 | 2002 |
| Headquarters | Melbourne, Australia | Provo, USA |
Overview
Culture Amp
Culture Amp helps you build a high-performing organization by putting your people first. You can collect honest feedback through science-backed engagement surveys, identify turnover risks before they happen, and take meaningful action with guided improvement tools. The platform transforms complex people data into clear insights so you can understand exactly what drives your team's motivation and productivity.
Beyond surveys, you can manage the entire employee lifecycle from onboarding to exit. You can run 360-degree reviews, set collaborative goals, and provide personalized development tracks for every employee. It is designed for HR leaders and managers in mid-market and enterprise companies who want to reduce turnover and foster a culture of continuous growth and recognition.
Qualtrics
Qualtrics helps you capture and act on data from the four core experiences of any business: customer, employee, product, and brand. You can move beyond simple surveys by using sophisticated research tools that uncover deep insights into why your customers churn or why employees are disengaged. The platform uses artificial intelligence to analyze text and sentiment, giving you a clear picture of how people feel about your brand in real-time.
You can design complex research projects with a drag-and-drop interface that requires no coding knowledge. Whether you are a small team running a single study or a global enterprise managing thousands of touchpoints, the software scales to meet your needs. It helps you close the gap between what your customers expect and the actual experience you provide, ultimately driving loyalty and reducing operational costs.
Overview
Culture Amp Features
- Engagement Surveys Launch science-backed surveys to measure employee sentiment and identify the specific drivers of engagement in your organization.
- Performance Management Streamline your review cycles with 360-degree feedback, goal tracking, and continuous 1-on-1 conversation templates for your managers.
- Turnover Prediction Identify which employees are at risk of leaving your company so you can intervene with targeted retention strategies.
- Skills Development Create personalized growth plans for your team members using a library of bite-sized learning content and actionable insights.
- Benchmarking Data Compare your company culture against thousands of other organizations using the world's largest dataset of employee experience insights.
- Action Planning Turn survey results into progress by assigning specific tasks and focus areas to managers based on their team's feedback.
Qualtrics Features
- Survey Builder. Create professional surveys using 100+ question types and advanced logic with a simple drag-and-drop interface.
- Predictive Analytics. Use built-in statistical analysis to predict future customer behavior and identify the key drivers of satisfaction.
- Text iQ Analysis. Analyze open-ended feedback automatically with AI-driven sentiment analysis to understand the 'why' behind the numbers.
- Experience iQ. Monitor customer journeys across multiple channels and receive automated alerts when an experience goes off track.
- Employee Engagement. Track the entire employee lifecycle from onboarding to exit interviews to improve retention and workplace culture.
- Brand Tracking. Measure your brand awareness and equity against competitors with real-time dashboards and automated reporting.
Pricing Comparison
Culture Amp Pricing
Qualtrics Pricing
- 1 active survey
- Up to 8 question types
- 500 responses included
- Summary reports and filtering
- Online support access
- Everything in Free, plus:
- Unlimited active surveys
- Advanced branching logic
- Text iQ sentiment analysis
- API and offline access
- Custom branding options
Pros & Cons
Culture Amp
Pros
- Extensive library of science-backed survey templates
- Powerful benchmarking data against industry peers
- Intuitive interface for both admins and employees
- Excellent customer success and implementation support
- Robust analytics that simplify complex people data
Cons
- Customizing reports can feel complex for beginners
- Premium pricing may be high for smaller startups
- Integration setup sometimes requires technical assistance
Qualtrics
Pros
- Extremely flexible survey logic for complex research
- Powerful built-in statistical analysis tools
- Clean and professional interface for respondents
- Excellent library of pre-built industry templates
- Robust security features for sensitive data
Cons
- Significant learning curve for advanced features
- Pricing is high compared to basic tools
- Customer support response times can vary
- Reporting exports sometimes require manual formatting