Miro
Collaboration Software
Miro provides you with an infinite canvas where your team can brainstorm, design, and manage projects in real-time. You can move from sticky notes
Custellence is a visual customer journey mapping software that helps you create, share, and manage professional maps to improve customer experiences and drive cross-functional team collaboration.
Main Demo Video
Custellence is a dedicated journey mapping tool designed to help you visualize the entire customer experience in a professional, structured way. Instead of struggling with static slide decks or messy whiteboards, you can build dynamic maps that connect high-level stages with granular user actions, emotional curves, and internal processes. It allows you to move from simple sketches to detailed service blueprints without losing clarity.
You can easily invite your team to collaborate in real-time, ensuring everyone stays aligned on customer pain points and opportunities. The platform is built for CX professionals, service designers, and product managers who need to communicate complex journeys to stakeholders. By centralizing your maps in one workspace, you turn one-off workshops into living documents that drive actual change across your organization.
Main dashboard with project overview
Kanban-style task management
Gantt chart timeline view
Workflow automation builder
Stop fighting with generic diagramming tools. Custellence provides a purpose-built canvas where you can map out every touchpoint of your customer's experience with speed and precision. Here is how you can transform your CX data into actionable insights:
Build complex journey maps and service blueprints using a drag-and-drop interface that keeps your rows and columns perfectly aligned.
Visualize user satisfaction levels across the journey with built-in lane types that track highs and lows of the customer experience.
Invite your teammates to co-create maps simultaneously and use comments to discuss specific touchpoints or improvement ideas.
Add visual context to your maps by uploading screenshots, photos, or documents directly into specific journey steps.
Connect different maps together to create a hierarchy, allowing you to drill down from high-level overviews into detailed sub-processes.
Share your work with stakeholders by exporting high-resolution PDFs or images that maintain clarity even at large scales.
You can start mapping for free to explore the core features and build your first journey. When you are ready for professional features like sub-maps and private sharing, paid plans start at $25 per month. The pricing is designed to grow with your team's needs.
Based on feedback from CX professionals and service designers, here is what you should consider before choosing Custellence for your mapping needs:
Ideal for CX managers and service designers in mid-sized organizations who need to create professional, collaborative journey maps without a steep learning curve.
Custellence is a top-tier choice if you find general whiteboarding tools too messy and enterprise CX suites too complex. It strikes a perfect balance by providing a structured framework that ensures your journey maps look professional and remain easy to read.
While it lacks deep data integrations found in high-end enterprise tools, its ease of use makes it much more likely that your team will actually use it. Highly recommended for design-led teams who prioritize clarity and collaboration in their customer experience strategy.
Comparing options? Here are some popular alternatives to Custellence:
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Main dashboard with project overview