Demandbase
Demandbase is a comprehensive account-based marketing platform that helps B2B companies identify, engage, and close their most valuable accounts by unifying first-party and third-party data for smarter sales and marketing.
Handwrytten
Handwrytten is a robotic handwriting service that allows you to send personalized, pen-written notes and greeting cards directly from your computer or CRM to improve customer engagement.
Quick Comparison
| Feature | Demandbase | Handwrytten |
|---|---|---|
| Website | demandbase.com | handwrytten.com |
| Pricing Model | Custom | Freemium |
| Starting Price | Custom Pricing | Free |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2006 | 2014 |
| Headquarters | San Francisco, USA | Phoenix, USA |
Overview
Demandbase
Demandbase helps you align your sales and marketing teams around a single view of your target accounts. By combining your CRM data with their proprietary intent data, you can identify exactly which companies are in-market for your services right now. You can then orchestrate personalized advertising, email sequences, and website experiences to engage those high-value prospects before your competitors do.
The platform simplifies the complex B2B buying journey by showing you who is visiting your site and what they care about. You can manage your entire go-to-market strategy from one place, using AI-driven insights to prioritize your daily sales outreach. It is designed primarily for mid-market and enterprise B2B organizations looking to move away from broad lead generation toward a more precise, account-based approach.
Handwrytten
Handwrytten helps you scale the personal touch of a handwritten note without picking up a pen. By using custom-designed robots that hold real pilot G2 pens, the platform transforms your digital text into physical mail that looks and feels authentic. You can choose from dozens of handwriting styles or even have your own handwriting digitized for a truly personal signature on every piece of mail you send.
Whether you are thanking a customer for a purchase, following up on a sales lead, or sending holiday cards to your entire database, you can automate the process entirely. The platform integrates directly with your existing tools like Salesforce and HubSpot, allowing you to trigger physical mail based on digital actions. It is an ideal solution for sales teams, real-estate agents, and non-profits who want to stand out in a crowded digital inbox.
Overview
Demandbase Features
- Account Intelligence Access deep insights into millions of companies to build your ideal customer profile and find new high-value targets.
- Intent Data Track what your target accounts are researching across the web so you can reach out at the perfect moment.
- B2B Advertising Run targeted display and social ads specifically for the decision-makers at your high-priority accounts to build brand awareness.
- Website Personalization Tailor your website content and calls-to-action in real-time based on the industry or specific company of your visitor.
- Sales Orchestration Alert your sales team automatically when a target account shows high engagement so they can follow up instantly.
- Data Integrity Clean and enrich your CRM data automatically to ensure your sales and marketing teams always have accurate contact information.
Handwrytten Features
- Robotic Handwriting. Send notes written by robots using real ink pens that create natural variations in pressure and style for total authenticity.
- Custom Handwriting Styles. Choose from over 30 unique handwriting styles or pay a one-time fee to digitize your own personal handwriting and signature.
- CRM Integrations. Connect your CRM to trigger handwritten notes automatically when a deal closes, a birthday arrives, or a new lead signs up.
- Bulk Sending. Upload a spreadsheet of contacts and send hundreds of personalized notes at once without spending hours writing them by hand.
- Insert Business Cards. Include your own business cards, gift cards, or custom inserts inside your envelopes to drive more value from every mailing.
- Mobile App Access. Draft and send handwritten notes directly from your iPhone or Android device while you are traveling or between meetings.
Pricing Comparison
Demandbase Pricing
Handwrytten Pricing
- No monthly commitment
- Access to all handwriting styles
- Standard card pricing
- Full CRM integration access
- Mobile app usage
- Bulk upload capabilities
- Everything in Pay-As-You-Go, plus:
- Discounted card pricing
- Monthly card credits
- Reduced rates on bulk orders
- Priority processing
- Rollover credits
Pros & Cons
Demandbase
Pros
- Powerful intent data helps identify active buyers early
- Consolidates multiple sales and marketing tools into one
- Excellent account-level insights for sales team prioritization
- Strong integration with major CRM and MAP platforms
Cons
- Significant learning curve for new platform users
- Premium pricing makes it inaccessible for small startups
- Initial setup and data mapping requires technical effort
Handwrytten
Pros
- High open rates compared to traditional direct mail
- Authentic look that is difficult to distinguish from human writing
- Seamless integration with popular platforms like Zapier and Shopify
- Wide variety of high-quality card designs available
Cons
- International postage can be expensive for global campaigns
- Custom handwriting digitization requires a significant upfront fee
- Limited control over exact character spacing in some styles