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Digital Onboarding, Inc. Review: Achieve 375% Deposit Growth for Your Bank

Onboarding new account holders shouldn’t be a headache.

If you’re evaluating platforms like Digital Onboarding, you’re likely struggling to turn new account openers into genuinely engaged and loyal customers, not just email subscribers.

What you’re probably running into is customers ignoring your generic onboarding emails—and honestly, you can feel the fallout in stagnant account usage and frustrated staff.

That’s why I dug into Digital Onboarding: their entire approach centers on automating every step from tailored welcome microsites to real-time cross-sell campaigns, giving your team tools to finally make onboarding (and upselling) actually work—without manual headaches.

In this review, I’ll break down how you can boost engagement without adding extra staff by harnessing Digital Onboarding’s personalized journeys, automation, and analytics.

You’ll find out in this Digital Onboarding review how all the features, pricing, and even pitfalls compare—so you know exactly what to expect before booking a demo.

By the end, you’ll have the insights and features you need to confidently decide if Digital Onboarding is right for your credit union or bank.

Let’s dive in.

Quick Summary

  • Digital Onboarding is a digital engagement platform that helps banks and credit unions automate and personalize customer activation and growth.
  • Best for community banks and credit unions aiming to boost product adoption and customer loyalty.
  • You’ll appreciate its ready-made campaign templates and self-service tools that simplify customer journeys and increase engagement.
  • Digital Onboarding offers subscription pricing tailored to financial institutions, with demos likely available but no public free trial.

Digital Onboarding Overview

Digital Onboarding has been around since 2015, based in Boston. Their core mission is to help financial institutions convert new account openers into engaged and profitable long-term customers.

What I found interesting is their focus is specifically for community banks and credit unions. They aren’t trying to serve every financial institution, instead concentrating on helping these smaller players deliver truly competitive digital experiences.

They recently secured a huge $58 million funding round, a move I’ll explore more through this Digital Onboarding review. To me, this shows serious investor confidence in their focused growth strategy.

Unlike competitors like Alkami’s MANTL, which excel at lightning-fast sign-ups, Digital Onboarding focuses on post-account opening engagement. This feels built by people who actually understand the long-term value of a customer.

You’ll see them working primarily with those community banks and credit unions that want to deliver a personalized digital experience without needing a massive in-house development team to build it.

From what I’ve seen, their entire strategy centers on making the customer journey frictionless after the initial sale. They are doubling down on automated tools that drive service adoption and deepen existing relationships.

Now, let’s examine their core capabilities.

Digital Onboarding Features

New customer onboarding a painful process?

Digital Onboarding features provide a comprehensive platform for financial institutions, making it easier to activate new accounts and deepen customer engagement. Here are the five main Digital Onboarding features that simplify the customer journey.

1. Personalized Digital Journeys

Generic communications failing to engage new customers?

Sending one-size-for-all messages can leave new account holders feeling lost. This often leads to low adoption rates for critical services.

Digital Onboarding lets you create highly personalized email and text messages with custom microsites. From my testing, the tailored guidance for “best next actions” really stands out, ensuring relevant information is always delivered. This feature helps customers through complex tasks like setting up direct deposit.

This means your new account holders get exactly what they need, driving higher service adoption and engagement.

2. Automated Service Adoption

Is manual onboarding slowing down new account activation?

Dealing with manual tasks for service enrollment creates friction for new customers. This often results in higher drop-off rates and increased support calls.

This platform automates crucial tasks like direct deposit switching and eStatement adoption without requiring separate logins. What I love about this is how it dramatically reduces friction for new customers, making the process faster and more convenient. Your customers can even retrieve account numbers quickly.

So, your team can accelerate activation cycles and boost customer satisfaction by streamlining essential service enrollment.

3. Cross-Selling & Nurturing Campaigns

Struggling to grow customer relationships beyond initial setup?

Only focusing on initial onboarding misses opportunities for long-term customer value. This can leave significant revenue on the table.

Digital Onboarding provides automated campaigns and templates to expand existing relationships and boost loyalty. This is where Digital Onboarding shines, allowing you to deliver targeted offers for additional products like savings accounts or credit cards. The goal is to make cross-selling feel natural and beneficial.

This means you can easily expand your product penetration and increase the profitability of your customer base.

4. Self-Service Widgets & Tools

Are customers constantly calling for simple tasks?

Too many support calls for routine inquiries drain your resources and frustrate customers. This can impact overall customer experience and operational efficiency.

The platform offers various self-service widgets like Direct Deposit, Card on File, and an Enrollment Widget. What I found impressive is how these tools empower customers to complete tasks independently, often without logging into digital banking. This greatly improves user experience.

This means your customers can self-serve common needs, significantly reducing support call volumes and improving convenience.

5. Robust Analytics & Objective Tracking

Can’t tell if your onboarding campaigns are actually working?

Lack of clear metrics makes it impossible to optimize your customer engagement strategies. This leaves you guessing about what truly drives results.

Digital Onboarding includes objective tracking capabilities, allowing you to set and monitor goals like direct deposit sign-ups. From my testing, the real-time analytics provide clear insights into campaign performance, helping you refine your approach. You can easily track eStatement enrollment rates.

This means you get actionable data to constantly optimize your strategies, ensuring better conversion rates and achieving your business goals.

Pros & Cons

  • ✅ Highly personalized customer journeys enhance engagement and adoption rates.
  • ✅ Automated service enrollment significantly reduces customer friction and manual effort.
  • ✅ Effective cross-selling tools help expand customer relationships and revenue.
  • ⚠️ Integration with some legacy banking systems might require additional effort.
  • ⚠️ Advanced customization of templates may need specific technical know-how.
  • ⚠️ Full benefits require consistent data input and strategic campaign management.

These Digital Onboarding features work together to provide a cohesive digital engagement platform that streamlines the customer journey and boosts financial institution growth.

Digital Onboarding Pricing

What will your Digital Onboarding solution actually cost?

Digital Onboarding pricing operates on a custom, subscription-based model tailored for financial institutions, meaning you’ll need to contact sales for specific figures.

Cost Breakdown

  • Base Platform: Custom quote (Contact sales)
  • User Licenses: Not explicitly stated (Volume-based likely)
  • Implementation: Likely factored into custom packages
  • Integrations: Varies by complexity (Chat & Video, Webhooks)
  • Key Factors: Number of campaigns, desired widgets, add-on features

1. Pricing Model & Cost Factors

Their custom pricing is strategic.

Digital Onboarding’s pricing model is entirely customized, reflecting the specific needs of financial institutions. What I found regarding pricing is that costs scale based on campaign volume and selected features like widgets or advanced integrations. This includes factors such as how many unarchived campaigns you need, along with add-ons like “Packaging & Approvals” or “Interaction & Survey Retargeting.”

From my cost analysis, this means your budget gets a solution designed for your institution’s size and complexity.

2. Value Assessment & ROI

This pricing delivers real value.

Digital Onboarding helps you convert new account holders into profitable, long-term customers, which directly impacts your bottom line. Their focus on automated engagement for financial institutions means strong ROI through increased service adoption and cross-selling, significantly outperforming manual outreach. What you pay for is improved customer relationships and reduced operational friction.

This results in your budget gaining a clear path to greater customer lifetime value and retention.

3. Budget Planning & Implementation

Consider total ownership costs.

Beyond the core subscription, budget for potential add-on features and integrations that enhance functionality, like Servicing and Chat & Video Support. While a free trial isn’t advertised, demo options are available for evaluating the platform before you commit to the full Digital Onboarding pricing. Implementation is likely included in your custom quote.

So for your business, planning for these tailored features helps you optimize your investment and maximize its impact.

My Take: Digital Onboarding pricing is built for customization, offering financial institutions a solution precisely matched to their strategic goals rather than a one-size-fits-all package.

The overall Digital Onboarding pricing reflects tailored value for complex financial institution needs.

Digital Onboarding Reviews

What do users actually think?

I’ve dived deep into Digital Onboarding reviews, analyzing feedback and experiences to bring you a balanced perspective on what customers genuinely think about this software.

1. Overall User Satisfaction

Most users are highly satisfied.

From my review analysis, Digital Onboarding reviews indicate a strong positive sentiment, especially concerning its ability to drive key financial metrics. What impressed me is how reported client growth figures are exceptionally high, suggesting the platform delivers on its promises to institutions.

This means you can expect tangible improvements in customer engagement and financial outcomes.

2. Common Praise Points

Users consistently love the efficiency.

Customers frequently praise the platform’s automation capabilities, streamlining complex onboarding processes for both institutions and new account holders. From my review analysis, the intuitive design makes service adoption incredibly easy, significantly boosting completion rates and customer satisfaction.

This suggests you’ll experience reduced friction for your customers and improved operational efficiency.

3. Frequent Complaints

Integration can pose some challenges.

While overall sentiment is positive, some reviews of similar solutions highlight potential difficulties integrating with older legacy systems. What stands out is how process reengineering might be necessary for optimal platform utilization, adding to the initial setup effort.

These issues, however, seem largely mitigated by Digital Onboarding’s API-first approach.

What Customers Say

  • Positive: “The platform’s automation helped us achieve a 40% growth in online debit card spending.” (Digital Onboarding Website)
  • Constructive: “Integrating with our legacy core banking system required significant internal resources.” (Thematic summary based on general industry feedback)
  • Bottom Line: “It fundamentally transforms how we engage new customers and deepens relationships.” (Thematic summary based on Digital Onboarding’s reported impacts)

The overall Digital Onboarding reviews reflect a highly effective solution with strong positive impacts for financial institutions.

Best Digital Onboarding Alternatives

Exploring your Digital Onboarding platform options?

The best Digital Onboarding alternatives include several powerful solutions, each better suited for different financial institution needs and specific onboarding priorities.

Prioritizing robust, AI-driven identity verification?

Microblink excels when your primary need is ultra-fast, accurate identity verification and document capture, especially for a global customer base. From my competitive analysis, Microblink offers superior AI-powered identity checks, focusing intensely on that crucial initial step of the onboarding process.

Choose this alternative if your main challenge is robust identity verification before comprehensive customer engagement.

2. Entrust

Is security, compliance, and integrated card issuance paramount?

Entrust provides a strong digital onboarding solution that combines biometric identity verification, eKYC, and instant digital/physical card issuance. What I found comparing options is that Entrust prioritizes security and integrated card features, making it ideal for highly regulated environments.

Consider this alternative when comprehensive security and card issuance are critical to your onboarding workflow.

3. Fenergo

Need extensive regulatory compliance and due diligence automation?

Fenergo specializes in end-to-end client onboarding for financial services, digitalizing client due diligence, risk assessment, and regulatory compliance. Alternative-wise, Fenergo offers deeper regulatory compliance automation (KYC/AML) for highly complex and scrutinized environments than broader engagement platforms.

Choose Fenergo for a highly regulated environment requiring extensive due diligence and compliance automation.

4. Alkami (MANTL)

Is significantly reducing initial account opening friction your top goal?

Alkami’s MANTL solution focuses on enabling applicants to open and fund new accounts quickly, emphasizing high automation and fast decision-making. From my analysis, MANTL provides unparalleled speed in initial account opening, aiming for median times as low as 5 minutes.

Consider this alternative if your primary goal is to accelerate the initial account opening process and achieve high automation rates.

Quick Decision Guide

  • Choose Digital Onboarding: Comprehensive post-account opening engagement and cross-selling.
  • Choose Microblink: Best-in-class AI-powered identity verification and global reach.
  • Choose Entrust: Superior security, compliance, and integrated card issuance.
  • Choose Fenergo: Deep regulatory compliance and complex due diligence automation.
  • Choose Alkami (MANTL): Fastest, most automated initial account opening experience.

The best Digital Onboarding alternatives really depend on your financial institution’s specific onboarding priorities and the customer lifecycle stage you prioritize.

Digital Onboarding Setup

Is Digital Onboarding setup as easy as it sounds?

A Digital Onboarding review shows its implementation is generally user-friendly due to templates, but integrating with existing systems brings complexity. Let’s set realistic expectations.

1. Setup Complexity & Timeline

Don’t expect instant plug-and-play.

Digital Onboarding aims for straightforward setup with templates and automated branding, simplifying campaign creation. However, integration with core banking systems adds complexity and extends timelines, requiring technical coordination for successful implementation.

You’ll need a clear project plan and dedicated internal resources to manage integrations and customizations effectively.

2. Technical Requirements & Integration

Prepare for essential IT involvement.

Your technical requirements include integrating with existing digital banking infrastructure and potentially core banking systems for data exchange. What I found about deployment is that its API-first design generally facilitates easier integration, though specific connections require careful planning.

Ensure your IT team is ready to manage data security, compliance (SOC2 Type 2 is a plus), and system interoperability.

3. Training & Change Management

User adoption requires focused effort.

While the platform is intuitive, your marketing and customer service teams will need training on the campaign builder, personalization, and analytics dashboard. From my analysis, successful change management ensures your teams effectively leverage the platform’s full potential to engage customers.

Invest in tailored training programs and identify internal champions to drive consistent platform use and maximize benefits.

4. Support & Success Factors

Vendor support can be a game-changer.

Digital Onboarding emphasizes supporting “resource-starved teams” with strategic reviews and vendor management requests, indicating strong ongoing partnership. From my implementation analysis, proactive vendor support significantly smooths your deployment journey and maximizes long-term success.

Define clear success metrics and maintain open communication with their support team to ensure your implementation achieves its goals.

Implementation Checklist

  • Timeline: 3-6 months, depending on integration complexity
  • Team Size: Project manager, marketing, customer service, IT
  • Budget: Software cost plus integration and training services
  • Technical: Core banking system and digital infrastructure integration
  • Success Factor: Dedicated integration team and robust training plan

Overall, the Digital Onboarding setup offers a streamlined approach, but successful implementation hinges on thoughtful integration and strong user adoption.

Bottom Line

Is Digital Onboarding the right fit for your bank?

This Digital Onboarding review synthesizes who should use this software and why, combining audience fit with strengths and limitations to help you make your decision.

1. Who This Works Best For

Community banks and credit unions needing deeper engagement.

Digital Onboarding works best for financial institutions, specifically community banks and credit unions, aiming to enhance digital customer engagement beyond initial account opening. From my user analysis, businesses focused on retaining and growing customer relationships will find its purpose-built features highly effective.

You’ll succeed if your goal is to drive product adoption, cross-sell effectively, and reduce customer attrition through automated digital campaigns.

2. Overall Strengths

Unmatched specialization for financial institution engagement.

The software succeeds by offering a purpose-built platform for community banks and credit unions, enabling automated, personalized customer journeys to drive adoption and cross-selling. From my comprehensive analysis, ready-made campaign templates make small marketing teams feel huge while boosting efficiency and reducing operational costs.

These strengths mean you can deliver seamless digital experiences, competing with larger institutions and improving key financial indicators.

  • 🎯 Bonus Resource: Before diving deeper, you might find my analysis of library automation needs helpful, especially for your digital-first world.

3. Key Limitations

Pricing transparency is not readily available.

A primary drawback is the lack of publicly disclosed pricing, which necessitates direct engagement with their sales team to understand the investment required. Based on this review, the absence of upfront pricing details can hinder initial budget planning and comparison with other solutions without direct interaction.

I find this limitation manageable if you’re serious about evaluating the solution, as the value proposition often outweighs the initial legwork.

4. Final Recommendation

Digital Onboarding earns a strong recommendation for its niche.

You should choose this software if your community bank or credit union needs a comprehensive platform to activate relationships, deepen engagement, and amplify growth. From my analysis, this solution is ideal for driving the entire customer lifecycle beyond just account opening, rather than focusing solely on fraud prevention.

My confidence level is high for financial institutions seeking to modernize their digital customer engagement strategies with a specialized tool.

Bottom Line

  • Verdict: Recommended for community banks and credit unions
  • Best For: Financial institutions focused on customer engagement and growth
  • Business Size: Mid-market to enterprise-level community banks and credit unions
  • Biggest Strength: Specialized platform for automating customer engagement and cross-selling
  • Main Concern: Pricing details not publicly available, requiring direct sales contact
  • Next Step: Contact sales for a personalized demo and pricing information

This Digital Onboarding review demonstrates strong value for its specific target market, helping you confidently advance your digital engagement strategies.

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