Ecwid by Lightspeed vs Ordering.co Comparison: Reviews, Features, Pricing & Alternatives in 2026

Detailed side-by-side comparison to help you choose the right solution for your team

Updated Apr 2026 8 min read

Ecwid by Lightspeed

0.0 (0 reviews)

Ecwid is a flexible e-commerce platform that allows you to add a professional online store to any existing website, social media page, or multiple marketplaces simultaneously.

Starting at Free
Free Trial NO FREE TRIAL
VS

Ordering.co

0.0 (0 reviews)

Ordering.co provides an all-in-one ordering solution that helps you build custom branded apps and websites to manage deliveries, pick-ups, and business operations for restaurants and local marketplaces effortlessly.

Starting at $99/mo
Free Trial 0 days

Quick Comparison

Feature Ecwid by Lightspeed Ordering.co
Website ecwid.com ordering.co
Pricing Model Freemium Subscription
Starting Price Free $99/month
FREE Trial ✘ No free trial ✓ 0 days free trial
Free Plan ✓ Has free plan ✘ No free plan
Product Demo ✓ Request demo here ✓ Request demo here
Deployment saas mobile cloud mobile
Integrations WordPress Wix Squarespace Facebook Instagram Amazon eBay Stripe PayPal Mailchimp Stripe PayPal WhatsApp Twilio Google Maps Mailchimp Zapier Square Authorize.net Intercom
Target Users solopreneur small-business mid-market small-business mid-market enterprise
Target Industries food-and-beverage retail logistics
Customer Count 0 0
Founded Year 2009 2012
Headquarters San Diego, USA Las Vegas, USA

Overview

E

Ecwid by Lightspeed

Ecwid by Lightspeed is a versatile e-commerce solution designed to help you sell products anywhere, from your own website to social media and global marketplaces. Unlike traditional platforms that require you to build a new site from scratch, you can integrate this shopping cart into your existing WordPress, Wix, or Squarespace site in minutes. It simplifies the technical side of online selling so you can focus on growing your brand.

You can manage your entire inventory, track orders, and accept payments through a single centralized dashboard. The platform is built to scale with your business, offering a free entry point for new entrepreneurs and advanced features for established retailers. Whether you are selling physical goods, digital downloads, or subscriptions, you get a mobile-responsive storefront that provides a smooth checkout experience for your customers on any device.

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Ordering.co

Ordering.co is a comprehensive suite of tools designed to help you launch and manage a complete online ordering system. Whether you run a single restaurant or a massive multi-vendor marketplace, you can create branded websites and native mobile apps without writing any code. You get a centralized dashboard to track every order, manage your product catalog, and monitor driver locations in real-time.

The platform solves the complexity of logistics by providing dedicated apps for business owners, customers, and delivery drivers. You can automate dispatching, set custom delivery zones, and process payments through dozens of integrated gateways. It is built to scale with your growth, offering everything from simple plug-and-play templates to advanced developer tools for deep customization.

Overview

E

Ecwid by Lightspeed Features

  • Multi-Channel Selling Sell your products simultaneously on your website, Facebook, Instagram, Amazon, and eBay while keeping your inventory perfectly synced.
  • Instant Site Builder Create a standalone, professional one-page online store from scratch if you don't already have an existing website to use.
  • Automated Tax Calculations Save time and stay compliant with automatic sales tax calculations based on your customer's specific location at checkout.
  • Mobile Store Management Manage your orders, scan barcodes, and update your product catalog directly from your phone using the native mobile app.
  • Digital Product Support Sell and deliver digital files up to 25GB in size with secure, automated download links sent to your customers.
  • Local Delivery Options Offer your local customers flexible choices like curbside pickup or scheduled delivery time slots to improve their shopping experience.
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Ordering.co Features

  • Branded Customer Apps. Launch your own native iOS and Android apps so your customers can browse menus and place orders directly.
  • Real-Time Dispatching. Assign orders to drivers automatically or manually and track their live GPS location on a visual map.
  • Multi-Store Management. Manage multiple locations or vendors from a single administrative dashboard with independent settings for each branch.
  • Custom Website Builder. Create a professional, SEO-optimized ordering website using high-conversion templates that match your brand identity perfectly.
  • Driver App. Equip your delivery team with a dedicated app to accept jobs, navigate to destinations, and update order statuses.
  • Business Manager App. Monitor your sales performance and manage incoming orders on the go using your smartphone or tablet.
  • Advanced Analytics. Access detailed reports on sales trends, driver performance, and customer behavior to make data-driven business decisions.
  • Promotions Engine. Create custom discount codes, loyalty programs, and push notifications to keep your customers coming back for more.

Pricing Comparison

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Ecwid by Lightspeed Pricing

Free
$0
  • Online store for 5 products
  • Mobile-responsive storefront
  • Unlimited bandwidth
  • Add store to any website
  • Email support
O

Ordering.co Pricing

Starter
$99
  • Ordering Website
  • Customer App (Android/iOS)
  • Business App
  • Driver App
  • Standard Support
  • Basic Analytics

Pros & Cons

M

Ecwid by Lightspeed

Pros

  • Integrates easily with any existing website builder
  • Generous free plan with no transaction fees
  • Automatic updates ensure your store never breaks
  • Mobile app allows full store management remotely
  • Very fast setup process for new users

Cons

  • Free plan is limited to five products
  • Design customization options are somewhat restricted
  • Phone support only available on higher tiers
A

Ordering.co

Pros

  • Complete end-to-end solution for delivery logistics
  • Highly customizable white-label apps and websites
  • Supports a massive variety of payment gateways
  • Robust API for developers building custom features

Cons

  • Initial setup can be complex for beginners
  • Customer support response times can vary
  • Additional costs for premium add-ons and updates
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