Enlyft Review: Double Your Sales Win-Rates with AI-Powered B2B Data

Finding accurate B2B account data is hard.

If you’re here, you’re probably frustrated by incomplete, unreliable data slowing down your sales and marketing efforts—making solid targeting almost impossible.

The truth is, wasted outreach eats your pipeline every day because you can’t find high-fit accounts or catch real buying intent at the right moment.

That’s exactly where Enlyft stands out, giving you AI-powered account intelligence, real-time buying signals, and predictive targeting in one platform—so you can skip the guesswork and focus only on deals with traction.

In this review, I’ll break down how you can confidently prioritize and reach your best prospects through Enlyft’s features, pricing, and real advantages vs. alternatives.

I’ll dig into the Enlyft review details you care about most: key features, integrations, real-world impact, current pricing, and direct side-by-side competitors to help with your final decision.

You’ll discover the features you need to shrink your sales cycle and finally qualify the right B2B leads.

Let’s dive into the analysis.

Enlyft Overview

Enlyft has been focused on predictive selling for B2B go-to-market teams since 2014. Based in Kirkland, Washington, their core mission is providing deep account intelligence globally.

Their sweet spot is helping mid-market and enterprise sales organizations that are tired of dealing with bad data. I find their focus on AI-driven predictive selling moves beyond basic firmographics into actual buying behavior and intent signals.

Their recent launch of next-generation predictive capabilities, which we’ll explore further through this Enlyft review, shows they are actively investing in strengthening their core AI-powered platform for you.

Unlike competitors such as ZoomInfo that lean heavily on a massive contact database, Enlyft’s approach feels more targeted. They use proprietary AI models to predict purchase likelihood without your data, a huge advantage for newer programs.

They work with major enterprise technology companies that you’d instantly recognize, including Microsoft, Dell, and SAP. This tells me their platform is built to handle complex, large-scale GTM operations successfully.

You’ll notice their current business strategy is heavily invested in Generative AI for smarter, personalized sales outreach. This directly addresses your team’s need for more efficient, data-driven GTM motions that actually start real conversations instead of just sending spam.

Now let’s examine their core capabilities in detail.

Enlyft Features

Struggling to find reliable B2B customer intelligence?

Enlyft features deliver powerful, AI-driven insights to boost your sales and marketing efforts. Here are the five main Enlyft features that provide deep customer intelligence.

1. Enlyft Company Graph

Fragmented B2B data driving you crazy?

Sifting through incomplete or disconnected data sources can waste hours of your team’s valuable time. This often leads to missed opportunities and poor targeting.

The Enlyft Company Graph consolidates extensive firmographic, technographic, and intent data, which eliminates those data silos. Here’s what I found: it provides a holistic view of over 30 million companies, including their tech stack and buying signals. This feature helps you get a complete picture of any prospect.

This means you can make more informed targeting decisions and personalize outreach like never before.

2. Account Fit (Ideal Customer Profile – ICP)

Defining your ICP takes weeks, right?

Building an accurate Ideal Customer Profile manually can be a long, complex process. This usually delays your go-to-market strategies significantly.

Enlyft’s Account Fit lets you craft actionable ICPs in hours, not months, using advanced AI models and filters. From my testing, this feature excels at pinpointing niche targets beyond basic firmographics, like specific software usage. You can define your ideal customer with unmatched precision.

This means you can segment, score, and focus your GTM efforts on the most promising accounts, speeding up your sales cycle.

3. Enlyft Buying Signals™

Missing key buying intent indicators?

Not knowing when a prospect is ready to buy means you might engage too early or too late. This often leaves deals on the table for competitors.

Enlyft Buying Signals™ continuously scans billions of online and offline documents, capturing real-time intent through proprietary scores. What I love about this feature is how it flags early-stage buyer intent, like hiring for specific tech roles, for you. It helps you understand exactly where customers are in their journey.

This means your sales team can engage at the perfect moment, getting ahead of competitors with timely, relevant outreach.

4. Propensity Models

Struggling to predict who will actually buy?

Guessing which leads are most likely to convert wastes resources and reduces your win rates. This can severely impact your sales team’s efficiency.

Enlyft’s Propensity Models use machine learning to predict which companies are most likely to buy your solutions, combining Enlyft and your internal data. This is where Enlyft shines: its predictive models drastically increase lead conversions by identifying high-value targets. They even recommend actions to improve sales likelihood.

This means you can allocate your sales resources more efficiently, focusing on accounts with the highest chance of closing.

5. Generative AI (Intelligent Snapshots and AI Outreach)

Personalizing outreach taking too long?

Manually crafting tailored messages for each prospect is time-consuming and often limits your outreach scale. This can hinder your ability to connect meaningfully.

Leveraging GenAI, this feature creates “Intelligent Snapshots” and “AI Outreach” for meaningful conversations. From my evaluation, you can quickly generate highly personalized email content and talking points tailored to a prospect’s firmographics and buying signals. It streamlines your entire outreach process.

This means your sales team can engage with prospects more effectively and at scale, driving conversations and sales forward faster.

These Enlyft features work together to create a powerful, integrated intelligence platform for all your B2B go-to-market needs, enriching your CRM and marketing tools.

Enlyft Pricing

What will Enlyft actually cost your business?

Enlyft pricing follows a custom quote model, which means you’ll need to contact sales but also get pricing tailored to your specific needs.

1. Pricing Model & Cost Factors

Understanding Enlyft’s cost structure.

Enlyft’s pricing operates on a custom quote basis, rather than fixed public tiers. What I found regarding pricing is that costs hinge on your specific requirements, including the number of records, solution pivots, and whether you need custom propensity models or additional users/credits. The Enterprise Edition also leverages your first-party data, potentially influencing your total cost.

From my cost analysis, this means your monthly costs stay aligned with your specific business size and required data insights.

2. Value Assessment & ROI

Is Enlyft worth the investment?

While one G2 user noted Enlyft is “a bit pricey for a small startup,” they found the value to be worth it, especially given its less expensive positioning than some competitors. Enlyft’s comprehensive data and AI capabilities offer a strong ROI through highly targeted outreach and improved lead conversion.

Budget-wise, you’re paying for predictive insights that directly enhance your go-to-market strategy, justifying the investment.

3. Budget Planning & Implementation

Planning for your Enlyft investment.

Enlyft encourages proof-of-concept projects or pilots before a large investment, helping you assess fit and value before committing fully. What impressed me is how implementation, support, and training are included, which helps you avoid common hidden costs associated with software adoption.

This means your budget gets a clearer picture of total ownership, minimizing unexpected expenses during setup and integration.

My Take: Enlyft’s pricing strategy focuses on delivering tailored, high-value B2B intelligence, making it ideal for mid-market to enterprise companies that need custom data solutions.

The overall Enlyft pricing reflects customized value for advanced B2B intelligence.

Enlyft Reviews

What do actual users say?

I analyzed numerous Enlyft reviews to give you a clear picture of real-world experiences, drawing from aggregated user feedback and individual testimonials.

1. Overall User Satisfaction

Users are highly satisfied.

From my review analysis, Enlyft maintains an impressive 4.8/5.0 rating on FeaturedCustomers, based on over a thousand reference ratings. What I found in user feedback is how users consistently praise the platform’s core value, highlighting its ability to deliver on promises regarding data quality and efficiency.

This suggests you can expect a generally positive experience with Enlyft’s capabilities.

2. Common Praise Points

Users consistently love the data quality.

Review-wise, the most frequent positive comments center on Enlyft’s accurate and rich data, especially technographics and firmographics. What stands out in customer feedback is how the platform saves significant time in research, allowing teams to focus on selling rather than data gathering.

This means you’ll gain deeper insights and streamline your sales and marketing workflows efficiently.

3. Frequent Complaints

Pricing for small businesses is a common concern.

While value is acknowledged, some Enlyft reviews from small startups indicate the pricing can be a bit steep for their budgets. From my analysis, users also request improved contact data and integrations, seeking more competitive options and smoother bulk operations.

These complaints suggest balancing cost with value, especially for smaller-scale operations.

Overall, Enlyft reviews demonstrate high satisfaction, with most concerns related to cost and specific data enhancements rather than core functionality.

Best Enlyft Alternatives

Unsure which B2B intelligence platform is right?

The best Enlyft alternatives include several strong options, each better suited for different business situations, go-to-market strategies, and data priorities.

1. ZoomInfo Sales

Prioritizing a vast contact database for direct outreach?

ZoomInfo Sales makes more sense when your primary need is an extensive and highly accurate database of individual contact information for direct sales outreach. What I found comparing options is that ZoomInfo boasts a broader, more established contact database, making it ideal if your sales team heavily relies on cold calling and email prospecting.

Choose this alternative if direct contact data for outbound sales is your top priority over Enlyft’s predictive focus.

2. 6sense Revenue Marketing

Committed to a comprehensive account-based marketing strategy?

6sense Revenue Marketing is a better fit if your organization is fully committed to ABM and needs a platform to orchestrate multi-channel campaigns. From my competitive analysis, 6sense excels at uncovering anonymous buyer intent and managing engagement across the entire revenue funnel, even more than Enlyft’s strong predictive features.

You’ll want to consider this alternative when full ABM orchestration is more critical than Enlyft’s standalone predictive insights.

3. HG Insights Platform

Heavily reliant on granular technographic data insights?

HG Insights makes more sense when your sales and marketing strategies are deeply tied to understanding a prospect’s exact technology environment. From my analysis, HG Insights offers extremely detailed technographic data, which is crucial for highly specialized product offerings, even though Enlyft also provides technographics.

Choose this competitor if your business demands granular technology stack insights over Enlyft’s broader predictive selling approach.

4. UpLead

Need verified B2B contact data with accuracy guarantees?

UpLead is an excellent alternative if your main goal is a reliable source for verified B2B contact information, like email addresses and phone numbers. Alternative-wise, UpLead emphasizes data accuracy with a 95% guarantee, making it a strong choice for outbound prospecting where contact precision is paramount.

Consider UpLead when verified individual contact data and transparent pricing are more important than Enlyft’s deep predictive modeling.

The best Enlyft alternatives depend on your specific go-to-market priorities and data needs for driving revenue.

Enlyft Setup

Worried about a complex software rollout?

Enlyft implementation involves integrating its AI platform into your workflows. This Enlyft review delves into deployment to set realistic expectations for your business.

1. Setup Complexity & Timeline

Getting started is relatively straightforward.

Enlyft setup integrates well with popular CRMs and marketing automation tools, often with pre-configured webhooks for data enrichment. From my implementation analysis, initial setup is generally quick and low-barrier, especially for standard integrations.

You’ll need to define your integration points and data flow, but extensive technical configuration isn’t typically required.

2. Technical Requirements & Integration

Minimal infrastructure changes are needed.

Enlyft is a SaaS solution, meaning it primarily uses your web browser, browser plugin, and existing CRM integrations. What I found about deployment is that its backend handles complex AI processing, reducing your technical overhead.

Plan for seamless integration with your current GTM tools, ensuring data consistency across your platforms.

3. Training & Change Management

User adoption should be fairly smooth.

The platform boasts a user-friendly interface with no difficult learning curve for basic functionality. From my analysis, dedicated training helps leverage advanced AI features, but core usage is intuitive for your team.

Invest time in understanding the AI models and predictive analytics to maximize the platform’s strategic value.

4. Support & Success Factors

Expect top-notch vendor assistance.

Enlyft provides excellent support and training, with Customer Success Managers available to guide you through implementation and ongoing use. What I found about deployment is that their responsive support helps resolve issues quickly, ensuring a smooth transition.

Prioritize defining clear go-to-market strategies to align with Enlyft’s insights and maximize your success.

Overall, Enlyft setup is designed for ease, offering strong support for successful adoption and leveraging its powerful data insights.

Bottom Line

Does Enlyft deliver on its predictive selling promise?

My Enlyft review shows a powerful, AI-driven platform that excels for mid-market to enterprise B2B sales and marketing teams seeking data-backed customer acquisition.

1. Who This Works Best For

Mid-market to enterprise B2B GTM teams.

Enlyft shines for sales and marketing professionals in high-growth companies that need to identify ideal customer profiles, detect buying signals, and personalize outreach effectively. From my user analysis, your team will benefit from data-driven insights if you’re targeting technology sellers or industries where technographics are crucial.

You’ll succeed with Enlyft if inefficient prospecting and low conversion rates are holding back your efforts to accelerate your ambitious growth goals.

2. Overall Strengths

Predictive selling powered by AI and rich data.

The software delivers accurate firmographic, technographic, and real-time buying signal data, all driven by advanced machine learning and Generative AI. From my comprehensive analysis, its ability to identify high-potential accounts significantly reduces research time and accelerates pipeline velocity for your team.

These strengths translate into increased sales win rates and more effective, targeted marketing campaigns for your business.

3. Key Limitations

Pricing and contact data deserve consideration.

While valuable, Enlyft’s pricing can be a factor for smaller startups, and some users suggest improvements in contact data and bulk export/import functionalities. Based on this review, contact data and integration improvements are noted areas for the platform to enhance its already strong offerings for your team.

I find these limitations are often manageable trade-offs for the deep predictive insights and comprehensive account intelligence Enlyft provides.

4. Final Recommendation

Enlyft receives a strong recommendation from me.

You should choose Enlyft if your business needs an AI-driven platform that combines proprietary data with machine learning to refine GTM strategies. From my analysis, this solution is ideal for comprehensive customer intelligence and moving beyond traditional, less effective prospecting methods.

My confidence level is high for mid-market and enterprise businesses focused on data-driven customer acquisition.

This Enlyft review highlights strong value for mid-market and enterprise B2B teams, enabling more efficient and data-driven customer acquisition strategies for your business.