Entrust Identity
Entrust Identity is a comprehensive identity and access management solution providing secure multi-factor authentication, passwordless login, and adaptive risk-based security to protect your organization's digital identities and sensitive data.
Magic
Magic is a developer SDK that lets you integrate passwordless authentication into your applications using magic links, social logins, and secure Web3 wallets without managing complex infrastructure.
Quick Comparison
| Feature | Entrust Identity | Magic |
|---|---|---|
| Website | entrust.com | magic.link |
| Pricing Model | Custom | Freemium |
| Starting Price | Custom Pricing | Free |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 1969 | 2018 |
| Headquarters | Minneapolis, USA | San Francisco, USA |
Overview
Entrust Identity
Entrust Identity helps you secure your digital ecosystem by ensuring only authorized users can access your sensitive applications and data. You can deploy a wide range of authentication methods, from mobile push notifications and biometrics to physical high-security tokens, allowing you to balance security with user convenience. The platform centralizes your identity management, making it easier to provision users and enforce consistent security policies across your entire organization.
You can implement a zero-trust framework using adaptive risk-based authentication that evaluates every login attempt in real-time. This allows you to automatically step up security when a threat is detected or provide a frictionless experience for known users. Whether you are managing employees, customers, or citizens, the platform scales to meet high-volume demands while maintaining strict compliance with global security standards.
Magic
Magic provides a seamless way for you to onboard users without the friction of traditional passwords. By using the SDK, you can implement secure authentication methods like email magic links, SMS, and social logins (Google, Apple, GitHub) with just a few lines of code. It handles the heavy lifting of security and identity management so you can focus on building your core product features.
Beyond standard logins, you can use Magic to create non-custodial Web3 wallets for your users instantly. This allows you to bridge the gap between traditional web apps and decentralized technologies effortlessly. Whether you are a solo developer or part of a large enterprise, the platform scales to support millions of users while maintaining high security standards and a smooth user experience.
Overview
Entrust Identity Features
- Adaptive Authentication Evaluate login risk automatically based on location, device health, and behavior to trigger extra security steps only when necessary.
- Passwordless Login Improve your user experience and eliminate credential-based attacks by using biometrics or digital certificates instead of traditional passwords.
- Single Sign-On (SSO) Access all your authorized cloud and on-premise applications with one set of credentials to reduce login fatigue and helpdesk calls.
- Identity Orchestration Design and automate complex user journeys with a drag-and-drop visual builder to streamline onboarding and security workflows.
- Mobile Smart Credentials Transform your employees' smartphones into secure digital identities that can be used for both physical and logical access.
- Self-Service Portal Reduce IT overhead by letting your users manage their own password resets, token registrations, and profile updates securely.
Magic Features
- Passwordless Magic Links. Send secure, one-time login links to your users' email addresses so they can sign in without remembering passwords.
- Social Logins. Enable one-click registration using Google, Apple, GitHub, and other popular social providers to speed up your onboarding process.
- Web3 Wallet Creation. Generate secure, non-custodial blockchain wallets for your users automatically upon login to enable decentralized app features.
- Customizable UI. Match the login interface to your brand's look and feel using pre-built widgets or fully custom components.
- Multi-Factor Authentication. Add an extra layer of security to your application with built-in support for secondary verification methods.
- Enterprise SSO. Connect your application to corporate identity providers like Okta or Azure AD to support large-scale business clients.
Pricing Comparison
Entrust Identity Pricing
Magic Pricing
- Up to 1,000 monthly active users
- Passwordless email login
- Standard social logins
- Base Web3 wallet features
- Community support access
- Everything in Free, plus:
- Higher monthly active user limits
- Advanced security features
- Custom branding options
- Priority technical support
- SLA guarantees
Pros & Cons
Entrust Identity
Pros
- Wide variety of hardware and software authentication options
- Strong compliance support for highly regulated industries
- Reliable performance for large-scale enterprise deployments
- Flexible deployment models including cloud and on-premise
Cons
- Initial configuration requires significant technical expertise
- User interface can feel complex for non-technical admins
- Documentation is sometimes difficult to navigate for beginners
Magic
Pros
- Extremely fast implementation with well-documented SDKs
- Significantly reduces user drop-off during registration
- Simplifies Web3 onboarding for non-technical users
- Reliable infrastructure with high uptime for logins
Cons
- Pricing can scale quickly with high user volume
- Limited customization on the lowest pricing tiers
- Dependency on third-party email delivery for links