Basis Technologies
Basis is a comprehensive advertising automation platform that streamlines your entire digital media workflow by integrating programmatic buying, search, social, and site-direct manual campaigns into one unified interface.
Epom
Epom provides a customizable ad serving platform that allows you to manage, track, and optimize digital advertising campaigns across display, mobile, and video channels from a single interface.
Quick Comparison
| Feature | Basis Technologies | Epom |
|---|---|---|
| Website | basis.net | epom.com |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $212/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2001 | 2010 |
| Headquarters | Chicago, USA | Kyiv, Ukraine |
Overview
Basis Technologies
Basis is a comprehensive media automation platform designed to manage your entire digital advertising lifecycle. Instead of jumping between disconnected tools, you can handle programmatic bidding, direct buying, search, and social campaigns from a single dashboard. This unified approach eliminates manual data entry and reduces the risk of errors in your reporting, allowing you to focus on strategy rather than administrative tasks.
You can automate your financial workflows, from RFP generation to final invoicing, ensuring your billing stays accurate across all channels. The platform provides real-time analytics and business intelligence tools so you can optimize performance on the fly. Whether you are an independent agency or an in-house marketing team, Basis helps you scale your operations without significantly increasing your headcount.
Epom
Epom is a versatile ad serving platform designed to give you full control over your digital advertising ecosystem. You can manage cross-channel campaigns including display, video, and mobile app ads without needing to build a custom solution from scratch. The platform focuses on automation, allowing you to set specific optimization rules that handle manual adjustments for you.
You can white-label the entire interface to match your brand, making it an ideal choice for ad networks and agencies. It solves the problem of fragmented data by consolidating your real-time analytics into one dashboard. Whether you are scaling a small network or managing high-volume enterprise traffic, the software adapts to your specific technical requirements and integration needs.
Overview
Basis Technologies Features
- Omnichannel DSP Access premium inventory across display, video, mobile, and CTV through a single programmatic bidding engine.
- Workflow Automation Automate your manual tasks like RFP creation and insertion orders to speed up your campaign launch process.
- Unified Reporting View performance data from search, social, and programmatic channels in one dashboard for a complete campaign picture.
- Financial Management Sync your media buying with your back-office accounting to ensure your billing and payments are always accurate.
- Messaging & Collaboration Communicate with your team and vendors directly within the platform to keep all project details organized.
- Business Intelligence Utilize built-in data visualization tools to identify trends and share actionable insights with your stakeholders.
Epom Features
- Cross-Channel Serving. Manage your display, mobile web, in-app, and video ads through a single unified interface for better efficiency.
- White-Labeling. Customize the platform with your own branding, logo, and domain to provide a professional experience for your clients.
- Advanced Targeting. Reach the right audience by filtering traffic based on geography, browser, device type, and specific user behavior.
- Automatic Optimization. Set custom rules to automatically prioritize high-performing campaigns and maximize your total advertising revenue.
- Real-Time Analytics. Monitor your performance with instant data updates and export detailed reports to share with your stakeholders.
- Mass Action Tool. Save hours of manual work by editing multiple campaigns, banners, or placements simultaneously with just a few clicks.
Pricing Comparison
Basis Technologies Pricing
Epom Pricing
- Up to 40M monthly impressions
- Display, Mobile, and Video ads
- Basic targeting options
- Real-time reporting
- Email support
- Standard optimization tools
- Everything in Basic, plus:
- Up to 100M monthly impressions
- Advanced targeting features
- White-labeling capabilities
- Priority email support
- Custom domain setup
Pros & Cons
Basis Technologies
Pros
- Consolidates multiple media channels into one intuitive interface
- Significantly reduces time spent on manual data entry
- Excellent customer support and dedicated account management
- Strong financial integration simplifies the billing process
Cons
- Initial setup and onboarding requires a significant time investment
- Platform complexity creates a steep learning curve for beginners
- Pricing may be prohibitive for very small agencies
Epom
Pros
- Highly customizable interface with full white-labeling options
- Responsive customer support team helps with technical setup
- User-friendly dashboard makes campaign management very straightforward
- Reliable real-time tracking with minimal data discrepancies
Cons
- Initial setup can be complex for beginners
- Pricing scales quickly with high impression volumes
- Advanced reporting features require a learning curve