Epom
Epom provides a customizable ad serving platform that allows you to manage, track, and optimize digital advertising campaigns across display, mobile, and video channels from a single interface.
Postalytics
Postalytics is a direct mail automation software that connects your digital marketing stack to physical mail to automate the printing, personalizing, and tracking of postcards and letters.
Quick Comparison
| Feature | Epom | Postalytics |
|---|---|---|
| Website | epom.com | postalytics.com |
| Pricing Model | Subscription | Freemium |
| Starting Price | $212/month | Free |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2010 | 2017 |
| Headquarters | Kyiv, Ukraine | Rockland, USA |
Overview
Epom
Epom is a versatile ad serving platform designed to give you full control over your digital advertising ecosystem. You can manage cross-channel campaigns including display, video, and mobile app ads without needing to build a custom solution from scratch. The platform focuses on automation, allowing you to set specific optimization rules that handle manual adjustments for you.
You can white-label the entire interface to match your brand, making it an ideal choice for ad networks and agencies. It solves the problem of fragmented data by consolidating your real-time analytics into one dashboard. Whether you are scaling a small network or managing high-volume enterprise traffic, the software adapts to your specific technical requirements and integration needs.
Postalytics
Postalytics is a direct mail automation platform that transforms how you handle physical mail by treating it like digital email. You can design, send, and track postcards or letters directly from your browser without ever visiting a print shop or post office. It eliminates the manual hurdles of traditional mail by automating the entire production process, allowing you to focus on strategy rather than logistics.
The platform integrates with your existing CRM and marketing tools to trigger mail based on customer behavior or specific milestones. You can personalize every piece of mail with dynamic data and track delivery and response rates in real-time using personalized QR codes and pURLs. Whether you are a small business owner or a high-volume enterprise marketer, you can scale your direct mail campaigns with the same precision as your digital ads.
Overview
Epom Features
- Cross-Channel Serving Manage your display, mobile web, in-app, and video ads through a single unified interface for better efficiency.
- White-Labeling Customize the platform with your own branding, logo, and domain to provide a professional experience for your clients.
- Advanced Targeting Reach the right audience by filtering traffic based on geography, browser, device type, and specific user behavior.
- Automatic Optimization Set custom rules to automatically prioritize high-performing campaigns and maximize your total advertising revenue.
- Real-Time Analytics Monitor your performance with instant data updates and export detailed reports to share with your stakeholders.
- Mass Action Tool Save hours of manual work by editing multiple campaigns, banners, or placements simultaneously with just a few clicks.
Postalytics Features
- Direct Mail Editor. Create professional postcards and letters using a drag-and-drop editor or upload your own pre-designed templates.
- Automated Triggers. Set up workflows to send physical mail automatically when a lead reaches a specific stage in your CRM.
- Real-Time Tracking. Monitor your mail through the postal system and get notified exactly when your pieces reach their destination.
- Personalized QR Codes. Drive recipients to custom landing pages and track individual engagement with unique, auto-generated QR codes.
- CRM Integrations. Sync your mailing lists and campaign data with tools like HubSpot, Salesforce, and ActiveCampaign effortlessly.
- Smart Send Technology. Verify addresses automatically before mailing to reduce bounce rates and save money on wasted postage.
Pricing Comparison
Epom Pricing
- Up to 40M monthly impressions
- Display, Mobile, and Video ads
- Basic targeting options
- Real-time reporting
- Email support
- Standard optimization tools
- Everything in Basic, plus:
- Up to 100M monthly impressions
- Advanced targeting features
- White-labeling capabilities
- Priority email support
- Custom domain setup
Postalytics Pricing
- No monthly subscription fee
- Unlimited users and templates
- Full design tools and editor
- Standard per-piece mail pricing
- Basic tracking and reporting
- Everything in Free, plus:
- Lower per-piece postage rates
- Advanced CRM integrations
- Custom domain for pURLs
- Priority email and phone support
Pros & Cons
Epom
Pros
- Highly customizable interface with full white-labeling options
- Responsive customer support team helps with technical setup
- User-friendly dashboard makes campaign management very straightforward
- Reliable real-time tracking with minimal data discrepancies
Cons
- Initial setup can be complex for beginners
- Pricing scales quickly with high impression volumes
- Advanced reporting features require a learning curve
Postalytics
Pros
- Automates the entire printing and mailing process
- Seamless integration with popular CRM platforms
- Detailed tracking of physical mail delivery
- No minimum volume requirements for campaigns
- Easy-to-use drag-and-drop design interface
Cons
- Monthly fees for lower per-piece rates
- Learning curve for complex triggered workflows
- Limited international mailing options compared to domestic