Epom
Epom provides a customizable ad serving platform that allows you to manage, track, and optimize digital advertising campaigns across display, mobile, and video channels from a single interface.
PostPilot
PostPilot is a direct mail marketing automation platform that allows ecommerce brands to send personalized postcards and catalogs as easily as sending an email to increase customer retention.
Quick Comparison
| Feature | Epom | PostPilot |
|---|---|---|
| Website | epom.com | postpilot.com |
| Pricing Model | Subscription | Freemium |
| Starting Price | $212/month | Free |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2010 | 2018 |
| Headquarters | Kyiv, Ukraine | Spartanburg, USA |
Overview
Epom
Epom is a versatile ad serving platform designed to give you full control over your digital advertising ecosystem. You can manage cross-channel campaigns including display, video, and mobile app ads without needing to build a custom solution from scratch. The platform focuses on automation, allowing you to set specific optimization rules that handle manual adjustments for you.
You can white-label the entire interface to match your brand, making it an ideal choice for ad networks and agencies. It solves the problem of fragmented data by consolidating your real-time analytics into one dashboard. Whether you are scaling a small network or managing high-volume enterprise traffic, the software adapts to your specific technical requirements and integration needs.
PostPilot
PostPilot is a direct mail automation platform built specifically for ecommerce brands that want to reach customers physically. You can create, launch, and track postcard or catalog campaigns directly from your dashboard, treating direct mail with the same speed and data-driven precision as your email marketing. By connecting your store, you can trigger physical mail based on real-time customer behavior like abandoned carts or second-purchase reminders.
You can design your own mailers using a simple drag-and-drop editor or lean on their professional design services to handle the creative work for you. The platform eliminates the traditional headaches of direct mail like minimum order quantities and long lead times. It helps you cut through the digital noise of crowded inboxes by landing a tangible, personalized message directly in your customers' mailboxes to drive higher lifetime value.
Overview
Epom Features
- Cross-Channel Serving Manage your display, mobile web, in-app, and video ads through a single unified interface for better efficiency.
- White-Labeling Customize the platform with your own branding, logo, and domain to provide a professional experience for your clients.
- Advanced Targeting Reach the right audience by filtering traffic based on geography, browser, device type, and specific user behavior.
- Automatic Optimization Set custom rules to automatically prioritize high-performing campaigns and maximize your total advertising revenue.
- Real-Time Analytics Monitor your performance with instant data updates and export detailed reports to share with your stakeholders.
- Mass Action Tool Save hours of manual work by editing multiple campaigns, banners, or placements simultaneously with just a few clicks.
PostPilot Features
- Behavioral Triggers. Automatically send postcards when customers abandon a cart, make a first purchase, or reach a specific spending milestone.
- Drag-and-Drop Editor. Create beautiful, branded postcards and catalogs in minutes using an intuitive design interface built for non-designers.
- Real-Time Tracking. Monitor your campaign performance with automatic ROI tracking that matches mail deliveries to actual store purchases.
- Smart Segmenting. Target specific customer groups by filtering your audience based on purchase history, location, or total lifetime value.
- Concierge Design. Access professional designers who create custom, high-converting mailer layouts for your brand at no extra cost.
- No Minimums. Send a single postcard or thousands at once without worrying about the restrictive minimums of traditional print shops.
Pricing Comparison
Epom Pricing
- Up to 40M monthly impressions
- Display, Mobile, and Video ads
- Basic targeting options
- Real-time reporting
- Email support
- Standard optimization tools
- Everything in Basic, plus:
- Up to 100M monthly impressions
- Advanced targeting features
- White-labeling capabilities
- Priority email support
- Custom domain setup
PostPilot Pricing
- No monthly fee
- Standard postcard pricing
- Basic segmenting tools
- Self-service design editor
- Email support
- Everything in Free, plus:
- Lower per-piece mailing rates
- Automated lifecycle campaigns
- Concierge design services
- Advanced ROI reporting
- Priority support
Pros & Cons
Epom
Pros
- Highly customizable interface with full white-labeling options
- Responsive customer support team helps with technical setup
- User-friendly dashboard makes campaign management very straightforward
- Reliable real-time tracking with minimal data discrepancies
Cons
- Initial setup can be complex for beginners
- Pricing scales quickly with high impression volumes
- Advanced reporting features require a learning curve
PostPilot
Pros
- Seamless integration with Shopify and Klaviyo
- High-quality print and card stock
- Excellent concierge design team support
- Easy to track actual ROI from mailings
- No minimum order requirements for campaigns
Cons
- Monthly subscription fees are relatively high
- International shipping options are more limited
- Learning curve for complex segment logic