Equals
Equals is a next-generation spreadsheet that connects directly to your live data sources, allowing you to build automated reports and models without manual CSV exports or complex SQL knowledge.
Looker
Looker is a modern business intelligence software providing a unified data model and real-time exploration tools to help you turn complex database information into actionable business insights.
Quick Comparison
| Feature | Equals | Looker |
|---|---|---|
| Website | equals.com | looker.com |
| Pricing Model | Subscription | Custom |
| Starting Price | $39/month | Custom Pricing |
| FREE Trial | ✓ 14 days free trial | ✓ 0 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2021 | 2012 |
| Headquarters | New York, USA | Santa Cruz, USA |
Overview
Equals
Equals is a modern spreadsheet designed to replace the manual work of downloading CSVs and updating stale models. You can connect it directly to your databases, warehouses, and SaaS tools like Stripe, Salesforce, or HubSpot. This allows you to pull live data into a familiar Excel-like interface where you can perform analysis using the formulas and shortcuts you already know.
You can automate your entire reporting workflow by scheduling data refreshes and sending automated updates to Slack or email. It bridges the gap between technical data tools and traditional spreadsheets, making it easier for finance, operations, and growth teams to maintain a single source of truth. Whether you are building a real-time executive dashboard or a complex financial model, you can do it all within a collaborative, cloud-based environment.
Looker
Looker helps you explore and analyze your data through a centralized, governed lens. Instead of dealing with fragmented reports, you use a unique modeling language called LookML to define your business logic once and apply it across your entire organization. This ensures everyone works from a single version of the truth, whether you are building complex dashboards or performing ad-hoc data discovery.
You can integrate your data directly into your daily workflows by sending alerts to Slack or triggering actions in other applications. The platform is designed for data-driven teams in mid-market and enterprise companies who need to scale their analytics without losing consistency. By connecting directly to your SQL database, it eliminates the need for data extracts and provides real-time visibility into your business performance.
Overview
Equals Features
- Live Data Connectors Connect directly to your database or CRM to pull live data into your spreadsheet without ever downloading a CSV again.
- SQL Editor Write SQL queries directly within your spreadsheet cells to pull specific datasets or use the visual query builder if you prefer.
- Automated Reporting Schedule your data to refresh automatically and send recurring snapshots of your work to Slack, email, or slide decks.
- Formula Compatibility Use all the standard Excel and Google Sheets formulas you already know so there is no new syntax to learn.
- Version Control Track every change made to your models and revert to previous versions easily, ensuring your data remains accurate and auditable.
- Command Palette Navigate your entire workbook and execute complex actions quickly using keyboard shortcuts designed for power users and analysts.
Looker Features
- LookML Modeling. Define your business metrics once in a centralized layer so every department stays aligned on the same data definitions.
- Real-time Dashboards. Create live, interactive visualizations that update instantly as your underlying database changes—no manual refreshes required.
- Embedded Analytics. Deliver data insights directly within your own applications or websites to provide value to your customers and partners.
- Data Actions. Take immediate action on your insights by triggering workflows in external tools like Salesforce or Zendesk directly from Looker.
- Git Integration. Manage your data models like code with built-in version control, allowing your team to collaborate safely on complex analytics.
- Looker Blocks. Jumpstart your analysis with pre-built code patterns for common data sources like Google Ads, Salesforce, and Snowflake.
Pricing Comparison
Equals Pricing
- 1 Editor seat
- Unlimited Viewers
- Unlimited data connections
- Scheduled data refreshes
- Slack & Email integrations
- Standard support
- Everything in Personal, plus:
- Up to 5 Editor seats
- Shared team folders
- Advanced SQL console
- Priority support
- Custom branding for reports
Looker Pricing
Pros & Cons
Equals
Pros
- Eliminates manual CSV exports and data cleaning
- Familiar spreadsheet interface requires zero retraining
- Direct database connections are reliable and fast
- Automated Slack updates keep teams informed effortlessly
Cons
- Higher starting price than basic spreadsheets
- Requires some SQL knowledge for complex queries
- Mobile experience is limited compared to desktop
Looker
Pros
- Centralized modeling ensures data consistency across teams
- Powerful drill-down capabilities for deep data exploration
- Seamless integration with the Google Cloud ecosystem
- Highly customizable visualizations for complex reporting needs
- Strong community support and extensive technical documentation
Cons
- Requires knowledge of LookML for initial setup
- Pricing can be high for smaller organizations
- Steep learning curve for non-technical administrators
- Performance depends heavily on your underlying database