Equals vs Smarten Comparison: Reviews, Features, Pricing & Alternatives in 2026

Detailed side-by-side comparison to help you choose the right solution for your team

Updated Apr 2026 8 min read

Equals

0.0 (0 reviews)

Equals is a next-generation spreadsheet that connects directly to your live data sources, allowing you to build automated reports and models without manual CSV exports or complex SQL knowledge.

Starting at $39/mo
Free Trial 14 days
VS

Smarten

0.0 (0 reviews)

Smarten is an augmented analytics platform that provides self-service business intelligence tools like assisted predictive modeling and data preparation to help you make data-driven decisions without technical expertise.

Starting at --
Free Trial 0 days

Quick Comparison

Feature Equals Smarten
Website equals.com smarten.com
Pricing Model Subscription Custom
Starting Price $39/month Custom Pricing
FREE Trial ✓ 14 days free trial ✓ 0 days free trial
Free Plan ✘ No free plan ✘ No free plan
Product Demo ✓ Request demo here ✓ Request demo here
Deployment cloud cloud on-premise mobile
Integrations Stripe Salesforce HubSpot PostgreSQL Snowflake BigQuery Slack Google Drive QuickBooks Intercom Microsoft Excel Google Drive SQL Server Oracle MySQL SAP Salesforce PostgreSQL
Target Users small-business mid-market mid-market enterprise
Target Industries
Customer Count 0 0
Founded Year 2021 2017
Headquarters New York, USA Ahmedabad, India

Overview

E

Equals

Equals is a modern spreadsheet designed to replace the manual work of downloading CSVs and updating stale models. You can connect it directly to your databases, warehouses, and SaaS tools like Stripe, Salesforce, or HubSpot. This allows you to pull live data into a familiar Excel-like interface where you can perform analysis using the formulas and shortcuts you already know.

You can automate your entire reporting workflow by scheduling data refreshes and sending automated updates to Slack or email. It bridges the gap between technical data tools and traditional spreadsheets, making it easier for finance, operations, and growth teams to maintain a single source of truth. Whether you are building a real-time executive dashboard or a complex financial model, you can do it all within a collaborative, cloud-based environment.

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Smarten

Smarten is an augmented analytics platform designed to simplify how you interact with complex data. Instead of relying on data scientists for every report, you can use self-service tools to visualize trends, prepare data sets, and perform advanced predictive modeling through a user-friendly interface. It focuses on 'Augmented Analytics,' which uses machine learning to guide you through data discovery and help you find hidden patterns automatically.

You can connect various data sources to create personalized dashboards and share insights across your entire organization. The platform is built for business users in finance, sales, and operations who need to move beyond basic spreadsheets into sophisticated forecasting. By automating the more technical aspects of data science, Smarten allows you to focus on the strategic implications of your data rather than the underlying code.

Overview

E

Equals Features

  • Live Data Connectors Connect directly to your database or CRM to pull live data into your spreadsheet without ever downloading a CSV again.
  • SQL Editor Write SQL queries directly within your spreadsheet cells to pull specific datasets or use the visual query builder if you prefer.
  • Automated Reporting Schedule your data to refresh automatically and send recurring snapshots of your work to Slack, email, or slide decks.
  • Formula Compatibility Use all the standard Excel and Google Sheets formulas you already know so there is no new syntax to learn.
  • Version Control Track every change made to your models and revert to previous versions easily, ensuring your data remains accurate and auditable.
  • Command Palette Navigate your entire workbook and execute complex actions quickly using keyboard shortcuts designed for power users and analysts.
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Smarten Features

  • Smarten Insights. Use machine learning to automatically identify trends and patterns in your data without writing complex queries.
  • Self-Service Data Prep. Clean, shape, and blend data from multiple sources yourself using an intuitive interface designed for non-technical users.
  • Assisted Predictive Modeling. Build and run predictive use cases like churn analysis or sales forecasting using guided workflows and algorithms.
  • Key Influencer Analytics. Discover exactly which factors are driving your business results and see how different variables impact your goals.
  • Natural Language Processing. Ask questions about your data in plain English and receive instant visual answers and detailed reports.
  • Mobile BI. Access your dashboards and track your key performance indicators from any mobile device while you are on the move.

Pricing Comparison

E

Equals Pricing

Personal
$39
  • 1 Editor seat
  • Unlimited Viewers
  • Unlimited data connections
  • Scheduled data refreshes
  • Slack & Email integrations
  • Standard support
S

Smarten Pricing

Pros & Cons

M

Equals

Pros

  • Eliminates manual CSV exports and data cleaning
  • Familiar spreadsheet interface requires zero retraining
  • Direct database connections are reliable and fast
  • Automated Slack updates keep teams informed effortlessly

Cons

  • Higher starting price than basic spreadsheets
  • Requires some SQL knowledge for complex queries
  • Mobile experience is limited compared to desktop
A

Smarten

Pros

  • Simplifies complex data science tasks for average business users
  • Strong automated data discovery features save significant time
  • Flexible deployment options including both cloud and on-premise
  • Comprehensive support for various data source integrations

Cons

  • Initial setup requires careful data mapping and planning
  • Advanced predictive features have a slight learning curve
  • Public pricing is not available without contacting sales
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