Equativ
Equativ is a global independent ad tech platform that provides publishers and advertisers with a unified vertical de-stack for managing programmatic advertising, direct sales, and header bidding across all screens.
Kevel
Kevel provides a set of flexible APIs that allow you to build, launch, and manage your own custom server-side ad platforms and sponsored listings without starting from scratch.
Quick Comparison
| Feature | Equativ | Kevel |
|---|---|---|
| Website | equativ.com | kevel.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2001 | 2010 |
| Headquarters | Paris, France | Durham, USA |
Overview
Equativ
Equativ provides you with a unified advertising technology stack that brings together ad serving, programmatic monetization, and demand-side tools. You can manage your entire advertising lifecycle from a single interface, whether you are a publisher looking to maximize yield or an advertiser seeking high-quality inventory. The platform focuses on transparency and direct connections, helping you bypass complex intermediaries to retain more value from every transaction.
You can implement sophisticated header bidding strategies, manage direct sales alongside programmatic auctions, and leverage cookieless targeting solutions to reach audiences effectively. The software is designed for mid-to-large scale media owners, broadcasters, and global agencies who need a privacy-first approach to digital advertising. By integrating both supply and demand capabilities, it helps you streamline operations and improve financial outcomes across web, mobile, and connected TV environments.
Kevel
Kevel gives you the infrastructure to build your own high-performance ad server or retail media network in weeks rather than years. Instead of relying on rigid third-party platforms that compromise user privacy, you can use Kevel’s APIs to create native ad experiences that look and feel like part of your site. You maintain full control over your data and the user experience while offloading the complex backend work of ad decisioning and delivery.
You can launch sponsored listings, internal promotions, or full-scale ad networks across web, mobile apps, and even email. The platform is designed for engineers and product leaders at high-growth companies who need to monetize their traffic without slowing down their site or sacrificing brand integrity. It handles the heavy lifting of targeting, forecasting, and reporting so your team can focus on building unique features.
Overview
Equativ Features
- Unified Ad Server Manage your direct sales and programmatic demand through a single engine to ensure maximum competition for every impression.
- Advanced Header Bidding Optimize your yield by allowing multiple demand sources to bid simultaneously on your inventory across web and mobile apps.
- Curation Platform Create custom marketplaces by layering your first-party data over premium inventory to deliver targeted reach for specific campaigns.
- Connected TV Solutions Deliver high-quality video ads on big screens with specialized tools for server-side ad insertion and pod management.
- Cookieless Targeting Reach your ideal audience using contextual signals and privacy-compliant IDs that don't rely on third-party tracking cookies.
- Real-time Analytics Monitor your performance with granular reporting dashboards that show you exactly where your revenue is coming from.
Kevel Features
- Ad Serving APIs. Request and display ads with ultra-low latency using RESTful APIs that integrate directly into your existing tech stack.
- Custom Decision Engine. Define your own business logic and auction rules to ensure the most relevant content reaches your users every time.
- First-Party Data Targeting. Target users based on your own first-party data without relying on third-party cookies or compromising user privacy.
- Real-Time Reporting. Access granular performance data instantly to track impressions, clicks, and conversions across your entire network.
- Inventory Forecasting. Predict future availability of your ad space so you can sell campaigns with confidence and maximize your revenue.
- Management UI. Give your operations team a clean dashboard to book campaigns, manage creative assets, and monitor performance without writing code.
Pricing Comparison
Equativ Pricing
Kevel Pricing
Pros & Cons
Equativ
Pros
- Unified stack reduces technical latency between tools
- Strong focus on transparency and auction ethics
- Excellent support for premium video and CTV
- Independent alternative to major tech giant ecosystems
- Robust tools for managing direct sales contracts
Cons
- Interface can be complex for beginner users
- Requires significant traffic to see full benefits
- Custom setup process takes time to implement
Kevel
Pros
- Complete creative control over ad formats and placements
- Exceptional API documentation and developer support
- Privacy-first architecture that avoids third-party cookie reliance
- Significant reduction in time-to-market for custom ad products
Cons
- Requires dedicated engineering resources for initial implementation
- Higher price point than basic off-the-shelf ad servers
- Steep learning curve for non-technical users initially