eReleases Review: Amplify Your Media Reach to Boost Small Business Sales

Struggling to get press coverage that matters?

If you’re here, you’re probably frustrated that your press releases aren’t getting noticed by journalists—or getting buried before they make an impact.

I know how tough it is when your news just disappears into the void and your announcements never reach your target audience. That’s a daily headache if you’re relying on PR to drive growth or build credibility.

eReleases addresses this by connecting your press releases directly to top-tier journalists using their exclusive PR Newswire distribution, plus a huge influencer database and in-depth editorial help—giving your story the best chance of real media pickup.

In this review, I’ll break down how you can reliably boost your press visibility using eReleases’s unique features and what that means for your results.

Here’s what you’ll find in this eReleases review: a deep dive into its distribution power, editorial process, pricing, reporting, and alternatives—so you can make an informed decision fast.

By the end, you’ll have the facts and the features you need to confidently evaluate whether eReleases is right for your press strategy.

Let’s get started.

eReleases Overview

I learned eReleases has been around since 1998, operating from Maryland. Their entire founding mission was quite simple: give small businesses genuinely affordable access to powerful press releases.

What truly sets them apart is their focus on small to mid-sized businesses needing legitimate media reach on a budget. They’re not for corporations; their sweet spot is helping smaller companies get noticed by journalists.

Instead of flashy acquisitions, their core strength is a long-standing, exclusive partnership with PR Newswire, which you’ll understand much better through this eReleases review.

Unlike online-only services focused on SEO, eReleases prioritizes getting your news into actual newsrooms using its premium newswire access. This focus on earned media feels like it was built by people who actually know PR.

They work with a wide range of smaller organizations—from tech startups to local companies—that need professional outreach without the massive price tag of a traditional PR agency.

From my analysis, their entire strategy is blending PR Newswire’s elite distribution network with the hands-on editorial support and affordable pricing that your smaller team can actually manage effectively.

Let’s dive into their feature set.

eReleases Features

Struggling to get your press release noticed?

eReleases features are built to amplify your announcements through targeted distribution and expert optimization. These are the five core eReleases features that help businesses gain media attention.

1. National Newswire Distribution

Is your news getting lost in a sea of information?

Limited reach for your press releases can mean your important announcements go unseen. This prevents your message from hitting major news outlets.

eReleases sends every release through Cision PR Newswire’s national network, connecting you to thousands of newsrooms. What I found impressive is how they leverage industry-leading newswire access without the typical high costs. This feature ensures your news has the potential to appear on prominent platforms like Bloomberg and CNN Money.

This means you can leverage a powerful distribution channel, giving your news unparalleled visibility and credibility.

2. Hyper-Targeting to Journalists

Are you sending releases to irrelevant contacts?

Untargeted outreach wastes time and rarely results in media pickup. This frustration stems from not knowing which journalists care about your story.

eReleases uses its proprietary database of 1.7M contacts to directly email journalists and influencers most interested in your news. From my testing, this curated list significantly boosts media engagement compared to a generic blast. This feature increases the likelihood of reporters developing a story from your release.

So you can ensure your story lands in front of the right eyes, maximizing your chances of getting published.

3. Professional Editorial Review

Worried your press release isn’t perfect?

Crafting a newsworthy and error-free press release can be daunting, especially without PR expertise. Grammatical mistakes or weak headlines can deter journalists.

eReleases provides a two-tier editorial review, proofreading and optimizing your content for maximum impact. Here’s where eReleases shines; their editors ensure your message is clear, effective, and newsworthy. This feature guarantees your release adheres to journalistic standards, making it more appealing to media professionals.

This means you submit polished, professional releases, saving you time and ensuring your message is compelling.

4. Press Release Writing Services

Don’t have time or expertise to write a press release?

Lacking the internal resources to write compelling press releases can be a major hurdle. This prevents businesses from effectively communicating their news.

eReleases offers an add-on writing service where their team crafts a compelling release for you. This means you can still benefit from professional outreach even without an in-house PR team. This feature solves a significant pain point for small businesses, ensuring your announcement is well-articulated.

The result is you get a professionally written press release without the effort, ready for distribution.

5. Detailed Performance Analytics

Struggling to measure your PR campaign’s success?

Not knowing where your press release appeared or its impact makes it hard to justify PR investments. This can leave you questioning your efforts.

eReleases provides a “WireWatch™” report with links to where your release appeared and key engagement metrics. From my evaluation, the comprehenstive reporting offers clear insights into reach and media pickups. This feature helps you track the success of your campaigns and understand audience engagement.

So you get clear, measurable results, helping you understand the real-world impact of your news.

These eReleases features work together to create a comprehensive and accessible press release solution for businesses of all sizes. They truly aim to streamline your media outreach.

eReleases Pricing

Confused by press release distribution costs?

eReleases pricing offers clear, tiered packages that make budgeting straightforward, focusing on word count and distribution reach for your specific needs.

Plan	Price & Features
Buzz Builder™	$399 • 400-word press release • National distribution via PR Newswire • 1 industry/local targeted list • Proof of delivery & circulation
Newsmaker™	$499 • 500-word press release • Wider national distribution • 2 industry/local targeted lists • Professional editorial review
PR Pro™	$699 • 600-word press release • Most extensive national coverage • Additional industry targeting • Email access to subscribing journalists

1. Value Assessment

Great value for targeted reach.

From my cost analysis, what truly stands out is eReleases’ use of Cision PR Newswire for distribution, giving you national reach at a fraction of PR Newswire’s direct cost. Their tiered pricing approach effectively scales with your content needs, ensuring you only pay for the word count and distribution level you actually require.

This means your budget gets a premium distribution service without the massive fees typically associated with top-tier newswires.

2. Trial/Demo Options

Evaluate their service before commitment?

While eReleases doesn’t offer a free trial, what I found regarding pricing is that they often have promotional offers. You won’t get a trial to test the service, but their clear package pricing prevents hidden surprises and helps you budget accurately upfront for your press release needs.

This helps you understand the direct cost and value, aligning your budget with a specific, results-driven service.

3. Plan Comparison

Choosing the right package is key.

The Buzz Builder™ is perfect for essential, targeted announcements, while Newsmaker™ offers a valuable step up with wider distribution. For maximum impact, the PR Pro™ package gives you the broadest reach, including access to a curated Cision Influencer list for extensive media pickup.

This structure helps you match pricing to your actual strategic goals and the desired exposure for your announcements.

My Take: eReleases’ pricing is competitive for the premium distribution it offers through PR Newswire, making it a strong option for SMBs seeking impactful, budget-conscious media outreach.

The overall eReleases pricing provides transparent value for impactful media distribution.

eReleases Reviews

What do customers truly think?

My analysis of eReleases reviews dives into real user experiences to offer you balanced insights, highlighting both consistent praise and common frustrations.

1. Overall User Satisfaction

Users seem generally quite positive.

From my review analysis, eReleases consistently garners strong approval on platforms like G2, reflecting a positive experience for most. What I found in user feedback is how many appreciate the consistent quality and value, often over several years of use.

This suggests you can expect a reliable service that simplifies your press release distribution efforts.

2. Common Praise Points

The support team gets high marks.

Users frequently commend the human customer service available via chat, email, and phone, highlighting their responsiveness and helpfulness. Review-wise, editorial review catches errors and optimizes content, which users consistently appreciate for its professionalism and quality.

This means you’ll likely feel well-supported throughout your press release campaigns.

3. Frequent Complaints

Some concerns exist about pricing.

While many find the value reasonable, some eReleases reviews mention the service can be somewhat costly for businesses, with a desire for lower prices on multi-release packages. What stands out in customer feedback is how a perception of limited distribution network occasionally surfaces, despite PR Newswire access.

These issues are generally mentioned as minor points, not deal-breakers, for most users.

The overall eReleases reviews reflect strong user satisfaction with minor cost-related concerns, pointing to a reliable service.

Best eReleases Alternatives

The best eReleases alternatives include several strong options, each better suited for different business situations, budgets, and distribution priorities.

1. Cision PR Newswire

Need the broadest global reach and authority?

Cision PR Newswire is the industry standard for broad, authoritative distribution, best for large corporations with significant budgets and a need for guaranteed placements in major media. From my competitive analysis, Cision offers the absolute broadest possible distribution for your news, though at a significantly higher cost.

Choose Cision PR Newswire for large-scale, global campaigns where maximum reach and budget are not constraints.

2. PRWeb (by Cision)

Prioritize online exposure, SEO, and tighter budgets?

PRWeb focuses on wide online visibility, SEO benefits, and social media distribution at a lower starting price, ideal for tech companies or those with tighter budgets. What I found comparing options is that PRWeb excels in direct-to-consumer online news distribution, making it a strong alternative for digital-first strategies.

Consider this alternative if your primary goal is online exposure and SEO, rather than targeted journalist outreach.

3. EIN Presswire

Operating with a very tight press release budget?

EIN Presswire offers highly affordable options for global, SEO-friendly distribution with quick turnaround times, perfect for small businesses managing their own content. From my analysis, EIN Presswire provides significantly lower starting prices than eReleases, though it offers less editorial support or personalized journalist targeting.

Choose EIN Presswire when budget is your absolute top priority and you can handle your own press release writing.

The best eReleases alternatives depend on your specific budget and distribution objectives rather than features alone.

eReleases Setup

Ready for a smooth press release rollout?

eReleases implementation is generally straightforward and user-friendly, setting realistic expectations for your business in this eReleases review.

1. Setup Complexity & Timeline

Expect a surprisingly simple deployment.

eReleases setup involves uploading your press release content through an intuitive online interface, with their editorial team guiding the process. From my implementation analysis, most businesses find this a quick and efficient process, often completing setup within hours, not days.

You’ll need your press release content ready, but don’t anticipate extensive project planning or technical headaches.

2. Technical Requirements & Integration

Minimal technical demands on your end.

Your team primarily needs internet access and a standard web browser to use eReleases. What I found about deployment is that it handles multimedia elements directly within its platform, eliminating the need for complex software installations or specific technical integrations.

Plan for reliable internet connectivity; no advanced IT infrastructure or specialized software is required for the core service.

3. Training & Change Management

Adoption is quick due to user-friendliness.

Given the intuitive interface and readily available human support, extensive training for eReleases is unlikely. From my analysis, the platform’s ease of use significantly reduces the learning curve, often making the editorial review process feel like on-the-job training.

Your team should adapt quickly, relying on eReleases’ support for specific guidance rather than formal training sessions.

4. Support & Success Factors

Exceptional support drives successful outcomes.

eReleases boasts highly responsive and helpful customer support accessible via chat, email, and phone, even assisting with targeting and proofreading. What I found about deployment is that their personalized assistance is a key success factor, especially for businesses without in-house PR expertise.

Prioritize leveraging their customer service for guidance; their proactive support is critical for successful press release distribution.

Overall, the eReleases setup emphasizes simplicity and strong vendor support, making deployment easy even for businesses new to press release distribution.

Bottom Line

Is eReleases the right fit for your business?

This eReleases review provides a clear final assessment, guiding you to understand exactly who this software serves best and why it stands out for targeted media outreach.

1. Who This Works Best For

SMBs prioritizing genuine media coverage.

eReleases is ideal for small to mid-sized businesses, startups, and authors seeking impactful media attention and enhanced online visibility. From my user analysis, businesses without in-house PR expertise gain immense value from the editorial support and targeted distribution capabilities.

You’ll find success if your goal is to reach real journalists and secure earned media without a large enterprise PR budget.

2. Overall Strengths

Unmatched access to top-tier media networks.

The software succeeds by offering direct access to the extensive Cision PR Newswire network and a proprietary journalist database, ensuring wide and targeted distribution. From my comprehensive analysis, the professional editorial review elevates content quality for better media pickup.

These strengths mean your news reaches relevant outlets, increasing the likelihood of genuine media coverage and online presence.

3. Key Limitations

Pricing can be a hurdle for tight budgets.

While offering strong value, eReleases’ pricing is higher than basic wire services, and some users perceive limitations in detailed analytics or network reach. Based on this review, businesses with extremely limited budgets might find alternatives more appealing for purely web-only distribution.

These limitations are often manageable trade-offs for the quality and reach provided, rather than outright deal-breakers for most SMBs.

4. Final Recommendation

eReleases is highly recommended for targeted PR.

You should choose eReleases if your business needs professional press release distribution with targeted media outreach and editorial support. From my analysis, it bridges the gap between budget and premium reach, offering a compelling alternative to direct, more expensive newswire access.

My confidence level is high for SMBs prioritizing genuine media attention and professional presentation for their news.

This eReleases review demonstrates strong value for businesses prioritizing quality media reach, offering a powerful solution for effective press release distribution.