Extole
Extole is a customer-led growth platform that helps you create and manage referral programs, influencer campaigns, and brand advocacy initiatives to acquire new customers through word-of-mouth marketing.
Grassroots Unwired
Grassroots Unwired provides a mobile sales and advocacy platform designed to streamline field operations, data collection, and real-time reporting for political campaigns, non-profits, and door-to-door sales teams.
Quick Comparison
| Feature | Extole | Grassroots Unwired |
|---|---|---|
| Website | extole.com | grassrootsunwired.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2008 | 2009 |
| Headquarters | San Francisco, USA | Newark, USA |
Overview
Extole
Extole helps you turn your existing customers into your most effective marketing channel. Instead of relying solely on paid ads, you can launch sophisticated referral programs that reward your fans for sharing your brand with their friends and family. You can customize every part of the experience, from the sharing widgets on your site to the automated reward fulfillment, ensuring the program feels like a natural extension of your brand identity.
The platform goes beyond simple referrals by letting you manage influencer partnerships and community advocacy in one place. You can track high-value advocates, protect your programs with advanced fraud detection, and use real-time analytics to see exactly how much revenue your word-of-mouth efforts are generating. It is designed for mid-market and enterprise brands looking to scale their organic growth through trusted personal recommendations.
Grassroots Unwired
Grassroots Unwired is a mobile-first platform built to transform how you manage field operations and face-to-face outreach. Whether you are running a political canvassing operation, a non-profit fundraising drive, or a commercial door-to-door sales team, this tool replaces paper forms with a high-performance digital interface. You can capture lead data, process secure payments on the spot, and sync all information instantly with your central database, even when working in areas with poor cellular reception.
The platform focuses on maximizing the productivity of your field reps by providing them with optimized turf assignments and real-time scripts. You gain total visibility into field activities through GPS tracking and instant reporting dashboards, allowing you to make data-driven adjustments to your strategy mid-shift. By eliminating manual data entry and paper-shuffling, you can focus your energy on meaningful conversations and hitting your conversion targets.
Overview
Extole Features
- Refer-a-Friend Programs Create seamless sharing experiences that allow your customers to refer friends via email, text, or social media with just one click.
- Reward Engine Automate the delivery of coupons, gift cards, or loyalty points to both referrers and their friends the moment a purchase occurs.
- Influencer Management Track and manage your relationships with micro-influencers and partners using dedicated links and personalized sharing dashboards.
- Advanced Fraud Protection Protect your marketing budget by automatically detecting and blocking self-referrals or suspicious sharing behavior in real-time.
- Visual Content Editor Design and update your campaign creative without touching code using a drag-and-drop interface that matches your brand's look.
- Audience Segmentation Target specific customer groups with unique offers based on their purchase history, loyalty status, or past sharing activity.
- Real-Time Analytics Monitor your campaign performance with detailed dashboards that show sharing rates, conversion metrics, and total earned revenue.
- API-First Architecture Deeply integrate referral functionality into your mobile app or checkout flow using flexible APIs and webhooks.
Grassroots Unwired Features
- Mobile Payments. Process credit card donations or sales orders securely in the field with integrated card readers and instant verification.
- Offline Data Capture. Continue your outreach in remote areas without worry as the app saves all data locally and syncs automatically when reconnected.
- Dynamic Scripting. Equip your team with branching scripts that adapt based on prospect responses to ensure consistent and effective messaging.
- Real-Time Reporting. Monitor field progress as it happens with live dashboards that track attempts, completions, and total funds raised.
- GPS & Map Integration. Cut down on travel time by assigning specific digital turf and tracking the real-time location of your field reps.
- Instant Validation. Reduce errors by validating addresses and contact information at the point of entry before the data hits your CRM.
Pricing Comparison
Extole Pricing
Grassroots Unwired Pricing
Pros & Cons
Extole
Pros
- Highly customizable templates that match your brand perfectly
- Excellent customer success team provides strategic guidance
- Robust fraud detection prevents incentive abuse effectively
- Detailed reporting makes it easy to prove ROI
- Reliable automated reward fulfillment saves manual effort
Cons
- Initial technical setup can be complex for small teams
- Enterprise-level pricing may be steep for startups
- Learning curve for navigating the advanced reporting suite
Grassroots Unwired
Pros
- Eliminates time-consuming manual data entry from paper forms
- Secure payment processing increases immediate fundraising results
- Reliable offline mode ensures no data loss in dead zones
- Real-time sync provides immediate visibility into field performance
Cons
- Initial setup requires time for custom script configuration
- Pricing is not transparent for small budget organizations
- Interface has a slight learning curve for non-technical volunteers