EyeLink
EyeLink provides high-speed eye-tracking hardware and software solutions designed for researchers to capture precise gaze data in clinical, academic, and professional environments.
Quirkos
Quirkos is a visual qualitative data analysis software that helps you code, manage, and analyze text-based data from interviews, focus groups, and surveys through an intuitive, bubble-based interface.
Quick Comparison
| Feature | EyeLink | Quirkos |
|---|---|---|
| Website | eyelinkinfo.com | quirkos.com |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $11/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 1992 | 2013 |
| Headquarters | Ottawa, Canada | Edinburgh, UK |
Overview
EyeLink
EyeLink offers a comprehensive suite of eye-tracking solutions that help you capture and analyze human gaze behavior with extreme precision. Whether you are conducting cognitive psychology experiments, clinical trials, or usability studies, you can rely on high-frequency sampling rates to catch even the smallest eye movements. The platform combines robust hardware with sophisticated software to ensure your data remains accurate across diverse participant groups and lighting conditions.
You can manage the entire research lifecycle within the EyeLink ecosystem, from initial experiment design to complex data visualization. The software allows you to create interactive stimuli, record synchronized behavioral data, and export cleaned datasets for statistical analysis. It is built specifically for researchers and clinicians who require millisecond-level accuracy and reliable technical support for high-stakes data collection.
Quirkos
Quirkos is a visual tool designed to make qualitative data analysis accessible and engaging. Whether you are analyzing interview transcripts, focus group notes, or open-ended survey responses, you can drag and drop text segments into colorful bubbles that represent your themes. This visual approach allows you to see your coding progress in real-time, as the bubbles grow larger the more data you assign to them. It removes the steep learning curve often associated with traditional research software.
You can work across multiple platforms including Windows, macOS, Linux, and via a web browser with Quirkos Cloud. The software is built for researchers in academia, healthcare, and market research who need to stay close to their data without getting lost in complex menus. It simplifies the process of identifying patterns and generating reports, making it easier for you to share your findings with stakeholders or academic peers.
Overview
EyeLink Features
- Experiment Builder Create complex visual experiments using a drag-and-drop interface to display images, videos, and calibrated gaze triggers.
- Data Viewer Visualize your recorded eye-tracking data through heatmaps, spatial maps, and temporal plots to identify significant behavioral patterns.
- High-Speed Sampling Capture gaze data at up to 2000Hz so you never miss micro-saccades or rapid shifts in visual attention.
- Real-Time Integration Link your eye-tracking data with EEG, fMRI, or MEG systems to gain a multi-dimensional view of brain activity.
- Webcam Eye Tracking Conduct remote research by using standard webcams to track participant gaze through specialized browser-based software modules.
- Automated Calibration Save time during sessions with quick calibration routines that adjust to different participants and eyeglass types automatically.
Quirkos Features
- Visual Bubble Coding. Drag and drop text into colorful bubbles that grow as you add data, giving you an instant visual map of your themes.
- Quirkos Cloud. Collaborate with your team in real-time and access your research projects from any device using a secure web browser.
- Live Search and Filter. Find specific keywords across all your sources instantly and filter your data by participant characteristics like age or location.
- Comparison View. Compare how different groups of people talk about the same topic side-by-side to identify unique trends and outliers.
- Word Clouds. Generate instant word clouds from your data to visualize the most frequent terms and concepts in your transcripts.
- Flexible Exporting. Export your coded data and visual reports directly to Word, PDF, or Excel to share your results with others.
Pricing Comparison
EyeLink Pricing
Quirkos Pricing
- Full Quirkos Cloud access
- Unlimited projects
- Real-time collaboration
- Secure encrypted storage
- Web and desktop versions
- Email support
- Everything in Student, plus:
- Institutional billing options
- Standard academic license
- Continuous software updates
- Cross-platform compatibility
- Advanced reporting tools
Pros & Cons
EyeLink
Pros
- Unmatched data precision and high sampling rates
- Excellent technical support from experienced research staff
- Seamless integration with external biometric hardware
- Highly customizable experiment design and scripting
Cons
- Significant initial investment for hardware and licensing
- Steep learning curve for advanced programming features
- Software interface feels dated compared to modern apps
Quirkos
Pros
- Extremely short learning curve compared to competitors
- Highly visual interface makes coding data enjoyable
- Affordable pricing tiers for students and researchers
- Excellent and responsive customer support team
- Works seamlessly across different operating systems
Cons
- Lacks advanced automated transcription features
- Limited functionality for complex video or audio analysis
- Visual interface can feel cluttered with many codes