EyeQuant
EyeQuant is an AI-powered design validation platform that uses neuroscientific data to predict how users will perceive and interact with your digital assets and web pages instantly.
RealEye
RealEye is an online eye-tracking platform that uses standard webcams and AI to provide heatmaps, recordings, and analytics for optimizing your website designs, advertisements, and user experiences.
Quick Comparison
| Feature | EyeQuant | RealEye |
|---|---|---|
| Website | eyequant.com | realeye.io |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $119/month |
| FREE Trial | ✓ 0 days free trial | ✓ 7 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2009 | 2017 |
| Headquarters | Berlin, Germany | Warsaw, Poland |
Overview
EyeQuant
EyeQuant provides you with instant, AI-driven insights into how users see and experience your designs. By combining neuroscientific research with machine learning, the platform predicts where users will look first, what elements will capture their attention, and how clear your layout appears. You can upload any image or URL to receive heatmaps and clarity scores in seconds, allowing you to validate design decisions before you ever go live.
The platform is built for e-commerce managers, UX designers, and marketing agencies who need to increase conversion rates and improve brand impact. Instead of waiting weeks for traditional eye-tracking studies or A/B test results, you get immediate feedback to optimize your landing pages, ads, and email campaigns. It helps you remove the guesswork from design, ensuring your most important content always stands out to your audience.
RealEye
RealEye is a cloud-based platform that turns any standard webcam into a high-precision eye-tracking tool. You can conduct remote user research without expensive hardware, allowing you to see exactly where your participants look while they interact with your designs, videos, or live websites. By leveraging AI and computer vision, the software tracks gaze points and facial expressions to provide deep insights into human behavior and attention.
You can easily recruit participants from a global panel or invite your own users to join a study via a simple browser link. The platform generates instant visual reports, including heatmaps and AOI (Area of Interest) statistics, helping you identify which elements capture attention and which are ignored. It is an ideal solution for UX designers, marketers, and academic researchers who need fast, scalable, and cost-effective eye-tracking data to validate their visual content.
Overview
EyeQuant Features
- Perception Maps See exactly which elements your users will notice within the first three seconds of landing on your page.
- Attention Heatmaps Identify the specific areas of your design that attract the most visual interest and those that get ignored.
- Clarity Scores Measure how clean or cluttered your design feels to ensure your core message isn't lost in the noise.
- Excitingness Scores Understand the emotional impact of your visuals and whether your design stimulates or bores your target audience.
- Design Comparison Compare multiple design variations side-by-side to choose the version that best directs attention to your call-to-action.
- Browser Extension Analyze live websites directly in your browser to audit competitor pages or your own production environment quickly.
RealEye Features
- Webcam Eye Tracking. Track user attention using standard webcams and AI—no specialized or expensive hardware is required for your participants.
- Heatmap Generation. Visualize aggregate gaze data with high-resolution heatmaps that show exactly which parts of your design attract the most focus.
- Facial Coding. Analyze emotional responses in real-time by tracking micro-expressions to understand how users feel about your content.
- Area of Interest (AOI). Draw custom zones on your images or videos to get precise numerical data on view counts and time spent.
- Live Website Testing. Test fully interactive websites to see how users navigate menus, click buttons, and process information in a natural environment.
- Participant Panel. Access a built-in global panel of participants to get your study results in hours rather than weeks.
Pricing Comparison
EyeQuant Pricing
RealEye Pricing
- 1 active study
- 20 participants per month
- Maximum 10 items per study
- Heatmaps and recordings
- CSV data export
- Standard support
- Everything in Basic, plus:
- Unlimited active studies
- 100 participants per month
- Live website testing
- Facial coding analysis
- Advanced AOI statistics
Pros & Cons
EyeQuant
Pros
- Provides instant visual feedback without waiting for human participants
- Highly accurate predictions based on established neuroscientific data
- Easy to use for non-technical marketing and design team members
- Integrates well into the early stages of the creative process
Cons
- Lack of public pricing makes initial budgeting difficult
- Predictive AI cannot replace all nuanced qualitative user feedback
- Limited to visual analysis rather than functional user testing
RealEye
Pros
- Eliminates the need for expensive hardware
- Fast setup and quick results turnaround
- Easy for participants to join via browser
- Intuitive interface for creating new studies
Cons
- Accuracy depends on participant lighting conditions
- Higher tiers are expensive for freelancers
- Limited features on the entry-level plan