Drip
Drip is a marketing automation platform designed specifically for e-commerce brands to build personalized customer journeys through email, SMS, and onsite campaigns that drive repeat sales and revenue.
EZ Texting
EZ Texting is a comprehensive SMS marketing software that helps businesses grow by sending bulk text messages, automating customer alerts, and managing two-way conversations to increase engagement and sales.
Quick Comparison
| Feature | Drip | EZ Texting |
|---|---|---|
| Website | drip.com | eztexting.com |
| Pricing Model | Subscription | Subscription |
| Starting Price | $39/month | $20/month |
| FREE Trial | ✓ 14 days free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2004 |
| Headquarters | Minneapolis, USA | Santa Monica, USA |
Overview
Drip
Drip is a specialized marketing automation platform built to help your e-commerce store grow by turning first-time shoppers into loyal customers. Instead of sending generic blasts, you can create highly personalized experiences based on how your customers browse and buy. You can easily sync your store data from platforms like Shopify or WooCommerce to see exactly what your customers are doing in real-time.
The platform allows you to automate your entire marketing strategy, from welcome series and abandoned cart reminders to post-purchase follow-ups. You can manage your email, SMS, and onsite pop-ups all from one dashboard to ensure your messaging stays consistent. It is designed for growing online brands that need sophisticated automation without the technical complexity of enterprise-level tools.
EZ Texting
EZ Texting is a versatile SMS marketing platform designed to help you reach your customers instantly where they spend the most time—on their phones. You can launch bulk text campaigns, send automated appointment reminders, and manage two-way customer service conversations from a single intuitive dashboard. Whether you are looking to drive foot traffic with mobile coupons or alert your staff about internal updates, the platform provides the tools to handle high-volume messaging with ease.
The software is built for small to mid-sized businesses across industries like retail, real estate, and fitness that need a direct line to their audience. You can get started quickly with a 14-day free trial to explore features like contact management and message templates. With flexible pricing plans starting at $20 per month, it scales alongside your business as your contact list and messaging needs grow.
Overview
Drip Features
- Visual Workflow Builder Build complex customer journeys with a drag-and-drop interface to automate your marketing based on real-time shopper behavior.
- Deep E-commerce Segments Group your customers by what they bought, how much they spent, or when they last visited your online store.
- Onsite Campaigns Create targeted pop-ups and forms that match your brand to capture more leads and offer timely discounts to shoppers.
- Multi-Channel SMS Send personalized text messages alongside your emails to reach customers on their mobile devices for time-sensitive promotions.
- Dynamic Content Insert personalized product recommendations and unique discount codes directly into your emails to increase your click-through rates.
- Detailed Revenue Dashboards Track exactly how much money your automated emails and SMS campaigns are generating with clear, e-commerce-focused analytics.
EZ Texting Features
- Bulk Text Messaging. Send thousands of text messages at once to announce sales, events, or urgent updates to your entire contact list.
- Two-Way Texting. Chat directly with your customers in real-time to answer questions, provide support, and build stronger personal relationships.
- MMS Picture Messaging. Capture attention by adding images, GIFs, and audio files to your messages to increase engagement and click-through rates.
- Automated Keywords. Grow your list automatically by letting customers text a specific keyword to your number to join your marketing groups.
- Message Scheduling. Plan your marketing calendar in advance by scheduling messages to go out at the exact date and time you choose.
- Contact Management. Organize your audience into specific groups so you can send targeted, relevant content to the right people every time.
Pricing Comparison
Drip Pricing
- Unlimited email sends
- Onsite campaign tools
- Visual automation builder
- Email and chat support
- Deep e-commerce integrations
- Advanced segmentation
- Everything in the 2.5k tier, plus:
- Increased contact limit
- Unlimited email sends
- Full access to all integrations
- Dynamic product blocks
- Revenue attribution reporting
EZ Texting Pricing
- 1 local or toll-free number
- 1 keyword included
- Up to 500 messages per month
- Standard delivery speed
- Basic reporting and analytics
- Everything in Launch, plus:
- Up to 2,000 messages per month
- 3 keywords included
- Faster message delivery speeds
- Advanced reporting tools
Pros & Cons
Drip
Pros
- Powerful automation workflows that are easy to build
- Deep integration with Shopify and WooCommerce stores
- Excellent segmentation based on specific purchase history
- Clean and intuitive user interface for marketers
- Reliable email deliverability for transactional messages
Cons
- Pricing increases quickly as your list grows
- SMS credits require an additional monthly cost
- Learning curve for advanced liquid templating features
EZ Texting
Pros
- User-friendly interface makes it easy to launch campaigns quickly
- Reliable message delivery for time-sensitive alerts and promotions
- Helpful customer support team available for technical assistance
- Simple contact import process saves time during initial setup
Cons
- Pricing can become expensive as message volume increases
- Mobile app lacks some features found on the desktop version
- Strict compliance filters may occasionally flag legitimate messages