Factors.ai
Factors.ai is an account-based marketing platform that helps B2B teams identify anonymous website visitors, track account journeys, and measure marketing impact on revenue to optimize your growth funnel.
SourceScrub
SourceScrub is a deal sourcing and market intelligence platform that provides investment professionals with accurate data on privately-held companies to identify and connect with high-growth targets.
Quick Comparison
| Feature | Factors.ai | SourceScrub |
|---|---|---|
| Website | factors.ai | sourcescrub.com |
| Pricing Model | Freemium | Custom |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2019 | 2015 |
| Headquarters | Bengaluru, India | San Francisco, USA |
Overview
Factors.ai
Factors.ai gives you a clear view of your entire B2B customer journey by connecting the dots between anonymous website visits and closed deals. You can stop guessing which campaigns drive revenue and start seeing exactly how accounts interact with your content, ads, and sales team. The platform de-anonymizes your website traffic, showing you which companies are browsing your site even before they fill out a form.
You can build complex attribution models without writing code, allowing you to prove the ROI of your marketing spend across LinkedIn, Google Ads, and G2. By unifying data from your CRM, marketing automation, and ad platforms, it provides a single source of truth for your go-to-market team. This helps you prioritize high-intent accounts and align your sales and marketing efforts around the deals most likely to close.
SourceScrub
SourceScrub is a specialized deal-sourcing platform designed to help you find and vet privately-held companies that aren't yet on the radar of your competitors. Instead of relying on static databases, you get access to a dynamic engine that tracks millions of companies by aggregating data from thousands of sources like trade show attendee lists, executive profiles, and industry awards. This allows you to identify high-growth prospects before they officially hit the market.
You can manage your entire deal funnel within the platform, from initial discovery to outreach and tracking. It solves the problem of fragmented data by centralizing company signals, ownership details, and contact information in one place. Whether you are in private equity, venture capital, or corporate development, the tool helps you build a data-driven pipeline and make more informed investment decisions based on real-time market movements.
Overview
Factors.ai Features
- Account Identification Identify anonymous companies visiting your website in real-time so your sales team can reach out to warm leads immediately.
- Multi-Touch Attribution Track every interaction across the funnel to understand exactly which marketing channels and campaigns are actually driving your revenue.
- Account Journey Mapping Visualize the complete path an account takes from their first anonymous visit to the final purchase decision in one timeline.
- Intent Scoring Score accounts based on their engagement levels and website behavior to focus your energy on the most sales-ready prospects.
- Revenue Analytics Connect your marketing activities directly to CRM deals to see the real-world impact of your spend on your bottom line.
- Real-Time Alerts Get instant notifications in Slack or MS Teams when target accounts show high intent or visit critical pricing pages.
SourceScrub Features
- Private Company Discovery. Access a massive database of bootstrapped and privately-held companies that are often missing from traditional financial platforms.
- Conference Intelligence. View attendee lists from thousands of industry trade shows to identify which companies are actively marketing and growing.
- Automated Deal Sourcing. Set up custom alerts for specific industries or growth signals so you never miss a new prospect entering your target market.
- CRM Integration. Sync company data and contact details directly to your CRM to keep your pipeline updated without manual data entry.
- Growth Signal Tracking. Monitor executive hires, office expansions, and award wins to gauge the momentum of potential investment targets.
- Verified Contact Data. Find direct email addresses and phone numbers for founders and executives to streamline your initial outreach efforts.
Pricing Comparison
Factors.ai Pricing
- Identify up to 100 accounts/month
- Basic website analytics
- Slack & MS Teams alerts
- G2 visitor identification
- Unlimited users
- Everything in Free, plus:
- Identify up to 2,000 accounts/month
- Multi-touch attribution
- CRM & Ad integrations
- Account journey mapping
- Custom goal tracking
SourceScrub Pricing
Pros & Cons
Factors.ai
Pros
- Excellent deanonymization of B2B website visitors
- Intuitive setup compared to traditional attribution tools
- Responsive customer support and technical assistance
- Seamless integration with LinkedIn and Google Ads
- Clear visualization of complex account journeys
Cons
- Significant price jump from free to paid
- Learning curve for advanced custom reporting
- Data syncing can occasionally experience minor delays
SourceScrub
Pros
- Excellent coverage of bootstrapped companies often missed by competitors
- Unique data sourcing from trade shows and industry lists
- Highly accurate contact information for private company founders
- Strong customer success team provides helpful onboarding support
- Intuitive interface makes it easy to build custom prospect lists
Cons
- Premium pricing may be high for smaller boutique firms
- Limited international data compared to North American coverage
- Occasional duplicate entries in large industry data sets