Convert
Convert is an enterprise-grade A/B testing and personalization software designed to help data-driven marketers and e-commerce businesses optimize their website conversion rates through privacy-compliant experimentation and seamless integrations.
Fathom Analytics
Fathom Analytics is a privacy-first website analytics platform that provides simple, actionable insights without tracking personal data or using cookies to ensure your business remains GDPR compliant.
Quick Comparison
| Feature | Convert | Fathom Analytics |
|---|---|---|
| Website | convert.com | fathomanalytics.com |
| Pricing Model | Subscription | Subscription |
| Starting Price | $99/month | $15/month |
| FREE Trial | ✓ 15 days free trial | ✓ 7 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2008 | 2018 |
| Headquarters | Mexico City, Mexico | Victoria, Canada |
Overview
Convert
Convert provides you with a robust experimentation engine to run A/B, multivariate, and split tests without slowing down your site. You can create complex experiments using a visual editor or custom code, allowing your marketing and development teams to collaborate effectively. The platform focuses heavily on data privacy and accuracy, ensuring your flicker-free tests provide reliable insights for your growth strategy.
You can target specific audience segments based on behavior, location, or custom attributes to deliver personalized experiences. It integrates deeply with your existing tech stack, including Google Analytics 4 and various e-commerce platforms. Whether you are managing a single store or multiple client domains, you get the tools needed to validate hypotheses and increase your revenue through data-backed decisions.
Fathom Analytics
Fathom Analytics offers a streamlined alternative to complex tracking tools by focusing on essential metrics without invading visitor privacy. You can monitor your website traffic, top content, and referral sources through a single-page dashboard that loads instantly. Because it doesn't use cookies, you can stop worrying about annoying cookie banners and complex privacy regulations like GDPR, ePrivacy, and CCPA.
You can easily track custom goals like newsletter signups or product purchases to measure your site's performance. The platform is built for speed and reliability, ensuring your site remains fast while providing the data you need to grow. Whether you manage one blog or hundreds of client sites, you can handle everything from a single account with simple, predictable pricing based on your total monthly pageviews.
Overview
Convert Features
- Visual & Code Editors Make quick changes with the drag-and-drop editor or write custom HTML, CSS, and JavaScript for advanced experiments.
- Advanced Targeting Segment your visitors using over 40 conditions like weather, location, and behavior to show the right message.
- Privacy-First Tracking Ensure your testing remains compliant with GDPR and CCPA while maintaining high data accuracy and visitor anonymity.
- Flicker-Free Loading Deliver smooth user experiences with a lightweight script that prevents the original page from flashing during tests.
- Multivariate Testing Test multiple variables simultaneously to understand how different elements interact and influence your conversion goals.
- Full-Stack Testing Go beyond the front-end by testing server-side changes and mobile app features for a complete optimization strategy.
Fathom Analytics Features
- Cookie-Free Tracking. Monitor your website traffic without using cookies so you can remove intrusive consent banners and respect visitor privacy.
- Single-Page Dashboard. View all your essential metrics including top pages, referrers, and device types on one fast-loading, intuitive screen.
- Event Tracking. Create custom goals to track specific actions like button clicks, form submissions, or completed sales across your site.
- Email Reports. Receive automated summaries of your website performance directly in your inbox on a weekly or monthly basis.
- Unlimited Sites. Manage as many websites as you want under a single account without paying extra for each individual domain.
- Uptime Monitoring. Get notified immediately if your website goes down so you can fix issues before they impact your visitors.
Pricing Comparison
Convert Pricing
- Up to 50,000 monthly tested visitors
- Unlimited projects and collaborators
- Visual and Code editors
- Standard integrations
- GDPR/CCPA compliance
- Email support
- Everything in Community, plus:
- Up to 500,000 monthly tested visitors
- Advanced targeting and segments
- Personalization features
- Multi-domain testing
- Priority support
Fathom Analytics Pricing
- Up to 100,000 monthly pageviews
- Unlimited websites
- Unlimited custom domains
- Unlimited email reports
- Uptime monitoring included
- Privacy law compliance
- Everything in 100k plan, plus:
- Up to 200,000 monthly pageviews
- Same core features included
- High-performance infrastructure
- Priority support access
- Global CDN delivery
Pros & Cons
Convert
Pros
- Exceptional customer support with fast response times
- Privacy-compliant features that meet strict global standards
- Affordable alternative to expensive enterprise testing tools
- Seamless integration with Google Analytics 4
- Fast script execution prevents website performance lag
Cons
- Visual editor has a slight learning curve
- Interface can feel cluttered for new users
- Reporting dashboard lacks some advanced visualization options
Fathom Analytics
Pros
- Extremely fast dashboard saves you time daily
- Eliminates the need for annoying cookie banners
- Full compliance with global privacy laws like GDPR
- Setup takes less than five minutes to complete
Cons
- No free forever plan available for users
- Lacks advanced behavioral mapping like heatmaps
- Limited data compared to enterprise analytics suites