Fathom
Fathom is a financial reporting and analysis software that transforms your accounting data into visual reports, automated insights, and forward-looking forecasts to help you make better business decisions.
Looker
Looker is a modern business intelligence software providing a unified data model and real-time exploration tools to help you turn complex database information into actionable business insights.
Quick Comparison
| Feature | Fathom | Looker |
|---|---|---|
| Website | fathomhq.com | looker.com |
| Pricing Model | Subscription | Custom |
| Starting Price | $55/month | Custom Pricing |
| FREE Trial | ✓ 14 days free trial | ✓ 0 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2010 | 2012 |
| Headquarters | Brisbane, Australia | Santa Cruz, USA |
Overview
Fathom
Fathom is a reporting and financial analysis tool that helps you see exactly how your business is performing. Instead of digging through complex spreadsheets, you can create beautiful, automated reports that highlight the metrics that matter most to your stakeholders. You can easily track key performance indicators, monitor trends, and compare different entities or branches side-by-side to identify growth opportunities.
The platform simplifies the way you handle consolidations and multi-currency reporting, making it ideal for franchises or companies with multiple locations. You can also build detailed financial forecasts and 'what-if' scenarios to plan for the future with confidence. It connects directly to your existing accounting software, ensuring your data is always up-to-date and accurate without manual entry.
Looker
Looker helps you explore and analyze your data through a centralized, governed lens. Instead of dealing with fragmented reports, you use a unique modeling language called LookML to define your business logic once and apply it across your entire organization. This ensures everyone works from a single version of the truth, whether you are building complex dashboards or performing ad-hoc data discovery.
You can integrate your data directly into your daily workflows by sending alerts to Slack or triggering actions in other applications. The platform is designed for data-driven teams in mid-market and enterprise companies who need to scale their analytics without losing consistency. By connecting directly to your SQL database, it eliminates the need for data extracts and provides real-time visibility into your business performance.
Overview
Fathom Features
- Automated Reporting Create professional, branded reports in minutes using pre-built templates that sync automatically with your accounting data.
- Visual Analytics Transform dry financial numbers into interactive charts and graphs that make it easy to spot trends and outliers.
- Financial Forecasting Build three-way forecasts and model different business scenarios to see how today's decisions impact your future cash flow.
- KPI Tracking Choose from over 50 standard KPIs or create your own custom metrics to monitor what drives your business success.
- Multi-Entity Consolidations Combine financial data from multiple companies or branches into a single view with automated currency conversions.
- Benchmarking Tools Compare the performance of different business units or clients against each other to identify top performers and laggards.
Looker Features
- LookML Modeling. Define your business metrics once in a centralized layer so every department stays aligned on the same data definitions.
- Real-time Dashboards. Create live, interactive visualizations that update instantly as your underlying database changes—no manual refreshes required.
- Embedded Analytics. Deliver data insights directly within your own applications or websites to provide value to your customers and partners.
- Data Actions. Take immediate action on your insights by triggering workflows in external tools like Salesforce or Zendesk directly from Looker.
- Git Integration. Manage your data models like code with built-in version control, allowing your team to collaborate safely on complex analytics.
- Looker Blocks. Jumpstart your analysis with pre-built code patterns for common data sources like Google Ads, Salesforce, and Snowflake.
Pricing Comparison
Fathom Pricing
- All reporting and analysis features
- Financial forecasting tools
- Consolidations and benchmarking
- Unlimited users
- Direct accounting integrations
- Standard and custom KPIs
- Everything in Starter, plus:
- Volume discount per company
- Multi-entity reporting
- Consolidated group analysis
- Intercompany eliminations
- Global currency support
Looker Pricing
Pros & Cons
Fathom
Pros
- Beautiful visual reports that are easy for non-accountants to understand
- Seamless integration with Xero, QuickBooks, and MYOB
- Saves hours of manual work on monthly reporting packs
- Powerful consolidation features for complex business structures
Cons
- Initial setup of custom KPIs can be time-consuming
- Forecasting module has a steeper learning curve than reporting
- Pricing can become expensive for firms with many clients
Looker
Pros
- Centralized modeling ensures data consistency across teams
- Powerful drill-down capabilities for deep data exploration
- Seamless integration with the Google Cloud ecosystem
- Highly customizable visualizations for complex reporting needs
- Strong community support and extensive technical documentation
Cons
- Requires knowledge of LookML for initial setup
- Pricing can be high for smaller organizations
- Steep learning curve for non-technical administrators
- Performance depends heavily on your underlying database