Fathom
Fathom is a financial reporting and analysis software that transforms your accounting data into visual reports, automated insights, and forward-looking forecasts to help you make better business decisions.
Smarten
Smarten is an augmented analytics platform that provides self-service business intelligence tools like assisted predictive modeling and data preparation to help you make data-driven decisions without technical expertise.
Quick Comparison
| Feature | Fathom | Smarten |
|---|---|---|
| Website | fathomhq.com | smarten.com |
| Pricing Model | Subscription | Custom |
| Starting Price | $55/month | Custom Pricing |
| FREE Trial | ✓ 14 days free trial | ✓ 0 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2010 | 2017 |
| Headquarters | Brisbane, Australia | Ahmedabad, India |
Overview
Fathom
Fathom is a reporting and financial analysis tool that helps you see exactly how your business is performing. Instead of digging through complex spreadsheets, you can create beautiful, automated reports that highlight the metrics that matter most to your stakeholders. You can easily track key performance indicators, monitor trends, and compare different entities or branches side-by-side to identify growth opportunities.
The platform simplifies the way you handle consolidations and multi-currency reporting, making it ideal for franchises or companies with multiple locations. You can also build detailed financial forecasts and 'what-if' scenarios to plan for the future with confidence. It connects directly to your existing accounting software, ensuring your data is always up-to-date and accurate without manual entry.
Smarten
Smarten is an augmented analytics platform designed to simplify how you interact with complex data. Instead of relying on data scientists for every report, you can use self-service tools to visualize trends, prepare data sets, and perform advanced predictive modeling through a user-friendly interface. It focuses on 'Augmented Analytics,' which uses machine learning to guide you through data discovery and help you find hidden patterns automatically.
You can connect various data sources to create personalized dashboards and share insights across your entire organization. The platform is built for business users in finance, sales, and operations who need to move beyond basic spreadsheets into sophisticated forecasting. By automating the more technical aspects of data science, Smarten allows you to focus on the strategic implications of your data rather than the underlying code.
Overview
Fathom Features
- Automated Reporting Create professional, branded reports in minutes using pre-built templates that sync automatically with your accounting data.
- Visual Analytics Transform dry financial numbers into interactive charts and graphs that make it easy to spot trends and outliers.
- Financial Forecasting Build three-way forecasts and model different business scenarios to see how today's decisions impact your future cash flow.
- KPI Tracking Choose from over 50 standard KPIs or create your own custom metrics to monitor what drives your business success.
- Multi-Entity Consolidations Combine financial data from multiple companies or branches into a single view with automated currency conversions.
- Benchmarking Tools Compare the performance of different business units or clients against each other to identify top performers and laggards.
Smarten Features
- Smarten Insights. Use machine learning to automatically identify trends and patterns in your data without writing complex queries.
- Self-Service Data Prep. Clean, shape, and blend data from multiple sources yourself using an intuitive interface designed for non-technical users.
- Assisted Predictive Modeling. Build and run predictive use cases like churn analysis or sales forecasting using guided workflows and algorithms.
- Key Influencer Analytics. Discover exactly which factors are driving your business results and see how different variables impact your goals.
- Natural Language Processing. Ask questions about your data in plain English and receive instant visual answers and detailed reports.
- Mobile BI. Access your dashboards and track your key performance indicators from any mobile device while you are on the move.
Pricing Comparison
Fathom Pricing
- All reporting and analysis features
- Financial forecasting tools
- Consolidations and benchmarking
- Unlimited users
- Direct accounting integrations
- Standard and custom KPIs
- Everything in Starter, plus:
- Volume discount per company
- Multi-entity reporting
- Consolidated group analysis
- Intercompany eliminations
- Global currency support
Smarten Pricing
Pros & Cons
Fathom
Pros
- Beautiful visual reports that are easy for non-accountants to understand
- Seamless integration with Xero, QuickBooks, and MYOB
- Saves hours of manual work on monthly reporting packs
- Powerful consolidation features for complex business structures
Cons
- Initial setup of custom KPIs can be time-consuming
- Forecasting module has a steeper learning curve than reporting
- Pricing can become expensive for firms with many clients
Smarten
Pros
- Simplifies complex data science tasks for average business users
- Strong automated data discovery features save significant time
- Flexible deployment options including both cloud and on-premise
- Comprehensive support for various data source integrations
Cons
- Initial setup requires careful data mapping and planning
- Advanced predictive features have a slight learning curve
- Public pricing is not available without contacting sales