Adentro
Adentro is a marketing platform that links in-store customer visits to online profiles using guest WiFi to help physical businesses track walk-through conversions and automate personalized marketing campaigns.
Fivestars
Fivestars is a comprehensive customer loyalty and marketing platform that helps small businesses increase repeat visits through automated rewards, personalized messaging, and integrated payment processing solutions.
Quick Comparison
| Feature | Adentro | Fivestars |
|---|---|---|
| Website | adentro.com | fivestars.com |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2011 |
| Headquarters | San Francisco, USA | San Francisco, USA |
Overview
Adentro
Adentro helps you bridge the gap between your online marketing efforts and real-world customer traffic. By leveraging your existing guest WiFi, the platform automatically captures customer contact information when they visit your physical location. This allows you to build a robust database of actual visitors without requiring manual sign-ups or paper forms. You can then see exactly when customers return and which marketing emails successfully drove them back through your doors.
You can use these insights to send automated, behavior-based messages, such as 'we miss you' emails to lapsed customers or birthday rewards. The platform provides a clear 'Walk-Through Rate' metric, so you finally know the true ROI of your digital advertising. It is specifically designed for brick-and-mortar businesses like restaurants, retail stores, and entertainment venues that need to understand their customers' offline behavior as clearly as their online actions.
Fivestars
Fivestars helps you turn one-time shoppers into lifelong customers by automating your retention marketing. Instead of managing messy paper punch cards, you get a digital loyalty program that captures customer data at the point of sale. You can automatically send personalized offers via text, email, or the Fivestars mobile app to bring people back during slow hours or special events.
The platform combines a customer-facing touch screen with powerful backend automation to track spending habits and visit frequency. You can see exactly which promotions drive revenue and adjust your strategy in real-time. It is designed specifically for local brick-and-mortar businesses like coffee shops, restaurants, and retail boutiques that want to compete with big-box rewards programs without the technical headache.
Overview
Adentro Features
- WiFi Data Capture Collect customer emails and social profiles automatically when guests connect to your in-store WiFi network.
- Walk-Through Tracking Track when a customer visits your store after seeing an ad or receiving an email to measure true conversion.
- Automated Smart Messages Trigger personalized emails based on real-world behavior, like visiting a certain number of times or staying away too long.
- Reputation Management Prompt your most frequent visitors to leave private feedback or public reviews on sites like Yelp and Google.
- Customer Personas View detailed profiles of your customers, including visit frequency, dwell time, and demographic insights to tailor your marketing.
- Lookalike Audiences Export your best customer data to social platforms to find new prospects who behave just like your top spenders.
Fivestars Features
- Digital Loyalty Program. Replace paper cards with a digital system that tracks points and rewards automatically at your checkout counter.
- Autopilot Marketing. Send automated 'we miss you' messages and birthday rewards to customers who haven't visited in a while.
- Promotions & Announcements. Blast one-time offers or event updates to your entire customer base via text and mobile app notifications.
- Customer Insights. Access a detailed dashboard to see your total reach, visit frequency, and which customers spend the most.
- Integrated Payments. Process credit card transactions and sign up loyalty members in one single step to speed up your lines.
- Fivestars Consumer App. Get discovered by millions of local shoppers who use the Fivestars app to find rewarded businesses nearby.
Pricing Comparison
Adentro Pricing
Fivestars Pricing
Pros & Cons
Adentro
Pros
- Automates contact collection without interrupting the guest experience
- Provides clear data on physical store visits from digital ads
- Easy setup that works with most existing WiFi hardware
- Helps increase positive online reviews from verified actual customers
Cons
- Requires customers to opt-in to WiFi for data collection
- Pricing is not transparent and requires a sales call
- Dashboard can feel overwhelming for very small business owners
Fivestars
Pros
- Extremely high customer adoption rate due to simple phone number sign-up
- Automated 'we miss you' texts effectively drive repeat foot traffic
- Large existing network of users helps new businesses get discovered
- User-friendly tablet interface requires almost no staff training
Cons
- Monthly subscription fees can be high for very small shops
- Hardware requirements may lead to counter space clutter
- Limited customization options for the mobile app interface