Friendbuy
Friendbuy is a referral marketing platform that helps you accelerate customer acquisition and loyalty through automated refer-a-friend programs, integrated rewards, and detailed performance tracking for your e-commerce business.
Handwrytten
Handwrytten is a robotic handwriting service that allows you to send personalized, pen-written notes and greeting cards directly from your computer or CRM to improve customer engagement.
Quick Comparison
| Feature | Friendbuy | Handwrytten |
|---|---|---|
| Website | friendbuy.com | handwrytten.com |
| Pricing Model | Subscription | Freemium |
| Starting Price | $99/month | Free |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2010 | 2014 |
| Headquarters | Los Angeles, USA | Phoenix, USA |
Overview
Friendbuy
Friendbuy is a referral marketing platform designed to turn your existing customers into your most effective sales force. You can create custom refer-a-friend programs that integrate directly into your website and mobile app, allowing your fans to share your brand with their network in just a few clicks. The platform handles the heavy lifting of tracking shares, verifying successful conversions, and automating the delivery of rewards to both the referrer and the new customer.
You can optimize your growth strategy using A/B testing for different offers and creative assets to see what resonates most with your audience. It is built to scale with high-growth e-commerce brands and enterprise retailers who need a reliable way to lower customer acquisition costs. By focusing on word-of-mouth marketing, you can build a sustainable engine for high-quality leads that typically have higher lifetime value than traditional advertising channels.
Handwrytten
Handwrytten helps you scale the personal touch of a handwritten note without picking up a pen. By using custom-designed robots that hold real pilot G2 pens, the platform transforms your digital text into physical mail that looks and feels authentic. You can choose from dozens of handwriting styles or even have your own handwriting digitized for a truly personal signature on every piece of mail you send.
Whether you are thanking a customer for a purchase, following up on a sales lead, or sending holiday cards to your entire database, you can automate the process entirely. The platform integrates directly with your existing tools like Salesforce and HubSpot, allowing you to trigger physical mail based on digital actions. It is an ideal solution for sales teams, real-estate agents, and non-profits who want to stand out in a crowded digital inbox.
Overview
Friendbuy Features
- Referral Dashboard Give your customers a personalized space to track their referrals, view earned rewards, and share unique links across multiple channels.
- Automated Reward Fulfillment Deliver coupons, gift cards, or loyalty points automatically the moment a referral is verified to keep your customers engaged.
- A/B Testing Suite Test different referral offers, headlines, and call-to-action buttons to discover exactly what motivates your customers to share more.
- Fraud Prevention Protect your margins with advanced security triggers that automatically detect and block self-referrals or suspicious sharing behavior.
- Mobile App Integration Embed referral functionality directly into your iOS or Android apps using native SDKs for a frictionless mobile sharing experience.
- Real-time Analytics Track your viral loop performance with detailed reports on sharing rates, click-throughs, and total revenue generated from referrals.
Handwrytten Features
- Robotic Handwriting. Send notes written by robots using real ink pens that create natural variations in pressure and style for total authenticity.
- Custom Handwriting Styles. Choose from over 30 unique handwriting styles or pay a one-time fee to digitize your own personal handwriting and signature.
- CRM Integrations. Connect your CRM to trigger handwritten notes automatically when a deal closes, a birthday arrives, or a new lead signs up.
- Bulk Sending. Upload a spreadsheet of contacts and send hundreds of personalized notes at once without spending hours writing them by hand.
- Insert Business Cards. Include your own business cards, gift cards, or custom inserts inside your envelopes to drive more value from every mailing.
- Mobile App Access. Draft and send handwritten notes directly from your iPhone or Android device while you are traveling or between meetings.
Pricing Comparison
Friendbuy Pricing
- Up to $5k referral revenue/mo
- Standard referral templates
- Basic fraud protection
- Email support
- Core reporting dashboard
- Everything in Starter, plus:
- Up to $10k referral revenue/mo
- A/B testing capabilities
- Advanced fraud triggers
- Priority email support
- Custom CSS styling
Handwrytten Pricing
- No monthly commitment
- Access to all handwriting styles
- Standard card pricing
- Full CRM integration access
- Mobile app usage
- Bulk upload capabilities
- Everything in Pay-As-You-Go, plus:
- Discounted card pricing
- Monthly card credits
- Reduced rates on bulk orders
- Priority processing
- Rollover credits
Pros & Cons
Friendbuy
Pros
- Highly customizable widgets match your brand perfectly
- Robust fraud detection prevents reward abuse effectively
- Seamless integration with major e-commerce platforms
- Responsive customer success team provides strategic guidance
Cons
- Initial technical setup requires developer assistance
- Pricing can scale quickly as revenue grows
- Reporting interface has a slight learning curve
Handwrytten
Pros
- High open rates compared to traditional direct mail
- Authentic look that is difficult to distinguish from human writing
- Seamless integration with popular platforms like Zapier and Shopify
- Wide variety of high-quality card designs available
Cons
- International postage can be expensive for global campaigns
- Custom handwriting digitization requires a significant upfront fee
- Limited control over exact character spacing in some styles