FullContact
FullContact is a privacy-safe identity resolution platform that helps you unify fragmented customer data into persistent person-level identifiers to improve marketing reach and recognize your customers in real-time.
Hightouch
Hightouch is a Composable Customer Data Platform that syncs your data warehouse to over 200 SaaS tools to power personalized marketing and sales workflows without manual CSV uploads.
Quick Comparison
| Feature | FullContact | Hightouch |
|---|---|---|
| Website | fullcontact.com | hightouch.com |
| Pricing Model | Custom | Freemium |
| Starting Price | Custom Pricing | Free |
| FREE Trial | ✓ 0 days free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2010 | 2018 |
| Headquarters | Denver, USA | San Francisco, USA |
Overview
FullContact
FullContact helps you solve the challenge of fragmented customer data by connecting disparate touchpoints into a single, verified person-level view. You can use their Identity Graph to map personal and professional identifiers—like emails, phone numbers, and social handles—to a persistent ResolveID. This allows you to recognize your customers across different channels even when they aren't logged in, ensuring your marketing messages remain consistent and relevant.
The platform is designed for mid-market and enterprise brands, agencies, and platform providers who need to enrich their first-party data. By integrating FullContact into your stack, you can improve lead scoring, personalize website experiences, and increase the accuracy of your measurement and attribution. It prioritizes privacy through a patented permission-based identity map, giving you a secure way to manage customer relationships without relying on third-party cookies.
Hightouch
Hightouch is a Composable Customer Data Platform (CDP) that lets you activate your data warehouse by sending customer information directly into the tools your business teams use every day. Instead of letting your data sit idle in Snowflake, BigQuery, or Redshift, you can sync it to platforms like Salesforce, Facebook Ads, and Braze to trigger personalized campaigns and real-time alerts.
You can build complex audiences using a visual segment builder or write standard SQL to define exactly which data points move between systems. This approach eliminates the need for custom API integrations or manual data entry, ensuring your sales and marketing teams always work with the most up-to-date customer profiles. It scales with your data volume and offers a transparent way to manage identity resolution and event tracking across your entire tech stack.
Overview
FullContact Features
- Identity Resolution Unify fragmented data points into a single persistent ID to see a complete picture of every customer.
- Data Enrichment Append missing contact information and social profiles to your existing records to better understand your audience.
- Real-Time Recognition Identify anonymous website visitors the moment they arrive so you can deliver personalized experiences instantly.
- Lead Verification Validate incoming leads by checking them against a massive identity graph to reduce fraud and improve quality.
- Privacy-Safe Matching Collaborate with partners using hashed identifiers that protect sensitive customer information while enabling accurate data sharing.
- Audience De-duplication Clean your database by merging duplicate records belonging to the same person to save on storage and marketing costs.
Hightouch Features
- Reverse ETL. Sync data from your warehouse to over 200 downstream tools like CRMs and ad platforms automatically.
- Visual Segment Builder. Create complex customer audiences using a point-and-click interface without writing a single line of SQL code.
- Identity Resolution. Merge duplicate records into a single 360-degree customer view using your own warehouse as the source of truth.
- Real-time Syncing. Trigger data syncs based on warehouse changes or specific schedules to keep your marketing tools updated instantly.
- Personalization API. Serve personalized content and recommendations directly to your website or app using data stored in your warehouse.
- Match Rate Monitoring. Track how well your audiences match across ad platforms to optimize your spend and improve campaign reach.
Pricing Comparison
FullContact Pricing
Hightouch Pricing
- 1 Destination
- Unlimited sync runs
- Standard integrations
- Basic monitoring
- Community support
- Everything in Free, plus:
- Up to 2 destinations
- SLA-backed syncs
- Email support
- Standard security features
Pros & Cons
FullContact
Pros
- High match rates for professional and personal email addresses
- Easy-to-implement API documentation for developers
- Excellent for cleaning and de-duplicating large CRM databases
- Strong focus on privacy and SOC2 compliance standards
Cons
- Pricing can be high for small businesses with low volumes
- Occasional latency in real-time API responses
- Requires technical expertise to fully integrate with custom stacks
Hightouch
Pros
- Extremely fast setup for basic Reverse ETL syncs
- Intuitive UI allows non-technical users to build segments
- Excellent customer support and active community engagement
- Eliminates the need for maintaining custom API scripts
Cons
- Pricing scales quickly as you add more destinations
- Debugging complex sync errors can be time-consuming
- Requires a well-structured data warehouse to be effective