GazeRecorder
GazeRecorder is a webcam-based eye tracking software that allows you to track and record user eye movements on websites and images without requiring any specialized hardware.
RedTrack
RedTrack is an ad tracking and conversion attribution platform that helps media buyers and e-commerce businesses unify their marketing data to optimize campaign performance and accurately measure ROI.
Quick Comparison
| Feature | GazeRecorder | RedTrack |
|---|---|---|
| Website | gazerecorder.com | redtrack.io |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $149/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2016 | 2017 |
| Headquarters | Rzeszow, Poland | Vilnius, Lithuania |
Overview
GazeRecorder
GazeRecorder provides a way for you to understand how users interact with your digital content by turning any standard webcam into an eye-tracking device. You can record gaze data, mouse clicks, and scroll movements to see exactly where people look and what they ignore on your website or advertisements. This helps you identify usability issues and optimize your conversion rates based on real visual behavior rather than just clicks.
The platform is designed for UX researchers, marketers, and designers who need quick, remote testing capabilities. You can set up experiments in minutes, invite participants via a simple link, and view aggregated results through heatmaps and gaze plots. It eliminates the need for expensive laboratory equipment, making professional eye-tracking accessible for projects of any size.
RedTrack
RedTrack is a privacy-friendly tracking and attribution solution designed to help you make sense of your marketing data. Instead of jumping between different ad managers, you get a single dashboard that consolidates clicks, costs, and conversions from all your traffic sources. It uses server-side tracking to bypass browser restrictions and ad blockers, ensuring your data remains accurate and actionable.
You can manage complex multi-channel campaigns, track the entire customer journey, and automate your optimization rules to pause underperforming ads instantly. Whether you are running a high-volume affiliate operation or scaling an e-commerce brand, the platform provides the granular insights you need to lower your customer acquisition costs and increase your return on ad spend.
Overview
GazeRecorder Features
- Webcam Eye Tracking Turn any standard webcam into a high-precision eye tracker to see exactly where your visitors are looking in real-time.
- Visual Heatmaps Generate clear color-coded maps that highlight the most viewed areas of your website so you can prioritize important content.
- Gaze Plot Recording Watch the exact sequence of a user's eye movements to understand the path they take through your interface.
- Remote Participant Testing Send a simple URL to participants anywhere in the world to collect eye-tracking data from their own home environment.
- Area of Interest (AOI) Define specific regions on your page to get detailed statistics on how many people looked at your CTA or logo.
- Screen & Face Recording Record the user's screen and facial expressions simultaneously to capture their emotional reactions alongside their visual attention.
RedTrack Features
- Conversion Attribution. Track every click and conversion across multiple channels to see exactly which ads are generating revenue for your business.
- Server-Side Tracking. Bypass cookie restrictions and ad blockers using server-to-server integration to ensure 100% accuracy in your marketing data reports.
- Automation Rules. Set custom rules to automatically pause losing campaigns or scale winning ads based on real-time performance metrics you define.
- Multi-Touch Attribution. Analyze the entire path to purchase by assigning value to every interaction a customer has with your brand before buying.
- Real-Time Reporting. Access instant updates on your campaign performance so you can make data-driven decisions without waiting for manual data uploads.
- Affiliate Management. Launch and manage your own affiliate or referral programs with built-in tracking, white-label portals, and automated payout calculations.
Pricing Comparison
GazeRecorder Pricing
- Limited recording time
- Basic heatmap generation
- Webcam calibration tools
- Standard gaze tracking
- Community support
- Everything in Free, plus:
- Unlimited recording sessions
- Advanced AOI analysis
- Export data to CSV
- No GazeRecorder branding
- Priority email support
RedTrack Pricing
- Up to 50,000 conversions/month
- Unlimited tracking domains
- Real-time statistics
- Basic automation rules
- Email support
- 1 year of data retention
- Everything in Grow, plus:
- Up to 250,000 conversions/month
- Advanced automation & scaling
- Multi-touch attribution models
- Publisher/Affiliate management
- Priority support
Pros & Cons
GazeRecorder
Pros
- Requires no specialized hardware beyond a standard webcam
- Easy to set up remote tests via browser links
- Cost-effective alternative to expensive laboratory eye trackers
- Provides visual heatmaps that are easy to present to stakeholders
Cons
- Accuracy depends heavily on user lighting and webcam quality
- Requires participants to keep their head relatively still
- Web-based interface can feel dated compared to modern SaaS
RedTrack
Pros
- Highly accurate server-side tracking bypasses ad blockers
- Consolidates all ad spend and revenue in one view
- Powerful automation rules save hours of manual work
- Responsive technical support team helps with complex setups
Cons
- Initial technical setup has a steep learning curve
- Interface can feel overwhelming for beginner marketers
- Pricing is higher than basic entry-level trackers