GazeRecorder
GazeRecorder is a webcam-based eye tracking software that allows you to track and record user eye movements on websites and images without requiring any specialized hardware.
Tobii
Tobii provides eye tracking and attention computing technology that allows you to interact with devices using your eyes and gain deep insights into human behavior and attention patterns.
Quick Comparison
| Feature | GazeRecorder | Tobii |
|---|---|---|
| Website | gazerecorder.com | tobii.com |
| Pricing Model | Freemium | Custom |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2016 | 2001 |
| Headquarters | Rzeszow, Poland | Stockholm, Sweden |
Overview
GazeRecorder
GazeRecorder provides a way for you to understand how users interact with your digital content by turning any standard webcam into an eye-tracking device. You can record gaze data, mouse clicks, and scroll movements to see exactly where people look and what they ignore on your website or advertisements. This helps you identify usability issues and optimize your conversion rates based on real visual behavior rather than just clicks.
The platform is designed for UX researchers, marketers, and designers who need quick, remote testing capabilities. You can set up experiments in minutes, invite participants via a simple link, and view aggregated results through heatmaps and gaze plots. It eliminates the need for expensive laboratory equipment, making professional eye-tracking accessible for projects of any size.
Tobii
Tobii offers a suite of eye tracking solutions that transform how you interact with technology and understand human behavior. By capturing exactly where you look, the software enables hands-free device control, enhances gaming immersion, and provides researchers with precise data on visual attention. You can use these tools to evaluate user interfaces, conduct psychological studies, or create more accessible digital experiences for individuals with motor impairments.
The platform serves a wide range of professionals, from academic researchers and UX designers to game developers and healthcare providers. Whether you are optimizing a retail shelf layout through attention heatmaps or integrating eye-tracking into a VR headset, the software provides the calibration tools and analytical engines needed to turn eye movements into actionable digital commands or research insights.
Overview
GazeRecorder Features
- Webcam Eye Tracking Turn any standard webcam into a high-precision eye tracker to see exactly where your visitors are looking in real-time.
- Visual Heatmaps Generate clear color-coded maps that highlight the most viewed areas of your website so you can prioritize important content.
- Gaze Plot Recording Watch the exact sequence of a user's eye movements to understand the path they take through your interface.
- Remote Participant Testing Send a simple URL to participants anywhere in the world to collect eye-tracking data from their own home environment.
- Area of Interest (AOI) Define specific regions on your page to get detailed statistics on how many people looked at your CTA or logo.
- Screen & Face Recording Record the user's screen and facial expressions simultaneously to capture their emotional reactions alongside their visual attention.
Tobii Features
- Real-time Eye Tracking. Track your eye movements instantly to control cursors or trigger software actions without using your hands.
- Attention Heatmaps. Visualize where users focus most on your website or product packaging to optimize your design layouts.
- Gaze Replay. Watch video recordings of a user's exact gaze path to understand their decision-making process during tasks.
- Biometric Integration. Sync your eye-tracking data with EEG or heart rate monitors for a complete view of human physiological responses.
- Automated Calibration. Get started quickly with simple calibration routines that adapt to your unique eye characteristics and lighting.
- VR/AR Compatibility. Enhance your virtual reality experiences with foveated rendering and social eye contact in digital avatars.
Pricing Comparison
GazeRecorder Pricing
- Limited recording time
- Basic heatmap generation
- Webcam calibration tools
- Standard gaze tracking
- Community support
- Everything in Free, plus:
- Unlimited recording sessions
- Advanced AOI analysis
- Export data to CSV
- No GazeRecorder branding
- Priority email support
Tobii Pricing
Pros & Cons
GazeRecorder
Pros
- Requires no specialized hardware beyond a standard webcam
- Easy to set up remote tests via browser links
- Cost-effective alternative to expensive laboratory eye trackers
- Provides visual heatmaps that are easy to present to stakeholders
Cons
- Accuracy depends heavily on user lighting and webcam quality
- Requires participants to keep their head relatively still
- Web-based interface can feel dated compared to modern SaaS
Tobii
Pros
- High accuracy across diverse lighting conditions
- Extensive documentation for software developers
- Seamless integration with major VR headsets
- Powerful visualization tools for research data
Cons
- High initial cost for professional hardware
- Steep learning curve for advanced analytics
- Limited public pricing for software licenses