Forsta
Forsta is a comprehensive experience management platform that combines quantitative and qualitative research tools to help you understand your customers and employees through surveys, communities, and data visualization.
Glassbox
Glassbox is a digital experience intelligence platform that captures every user session to help you visualize customer journeys, identify technical friction, and optimize conversion rates across your websites and mobile apps.
Quick Comparison
| Feature | Forsta | Glassbox |
|---|---|---|
| Website | forsta.com | glassbox.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✓ 0 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2021 | 2010 |
| Headquarters | Oslo, Norway | London, UK |
Overview
Forsta
Forsta provides you with a unified environment to gather, analyze, and act on insights across your entire organization. By merging the capabilities of Confirmit, FocusVision, and Dapresy, the platform allows you to manage complex multi-channel surveys, host digital focus groups, and build interactive reporting dashboards. You can capture the 'voice' of your audience through both structured data and unstructured video or text feedback, ensuring you never miss a critical detail in your research projects.
The platform is designed to handle high-volume data needs while remaining flexible enough for specialized research tasks. You can use it to track brand health, optimize customer journeys, or improve employee engagement. Whether you are conducting global market research or managing a local CX program, Forsta gives you the tools to turn raw feedback into clear, actionable stories that drive your business decisions forward.
Glassbox
Glassbox gives you a complete view of how customers interact with your digital products by capturing every click, scroll, and hover in real-time. You can watch high-fidelity session replays to see exactly where users struggle, allowing you to fix bugs and friction points before they impact your bottom line. It automatically surfaces technical errors and performance issues, so your engineering and product teams can stop guessing and start solving.
The platform goes beyond simple replays by providing AI-driven insights into user behavior and journey mapping. You can quantify the financial impact of specific site issues and prioritize your roadmap based on actual user data. Whether you are managing a complex e-commerce site or a high-traffic mobile app, it helps you create smoother digital experiences that keep your customers coming back.
Overview
Forsta Features
- Multi-Channel Surveys Design and deploy complex surveys across web, mobile, email, and SMS to reach your audience wherever they are.
- Digital Focus Groups Conduct live online qualitative interviews and focus groups with built-in video tools and real-time chat features.
- Visual Reporting Transform raw data into beautiful, interactive infographics and dashboards that you can share instantly with your stakeholders.
- Insight Communities Build long-term relationships with your customers through dedicated online communities for ongoing feedback and co-creation.
- Text & Video Analytics Use automated tools to uncover themes and sentiment in open-ended responses and video testimonials automatically.
- Mobile Ethnography Capture authentic 'in-the-moment' experiences by having participants upload photos and videos directly from their mobile devices.
Glassbox Features
- Session Replay. Watch high-fidelity recreations of actual user sessions to see exactly how people navigate your website or mobile app.
- Struggle Score. Identify frustrated users automatically with AI that detects repetitive clicking, erratic mouse movement, and rapid page refreshes.
- Performance Analytics. Monitor page load times and technical errors in real-time to understand how site speed affects your conversion rates.
- Customer Journey Mapping. Visualize the paths users take through your site to find where they get lost or abandon their carts.
- Interaction Heatmaps. See which elements on your page grab the most attention and which buttons users ignore with aggregate interaction data.
- Funnel Analysis. Track conversion steps and instantly watch replays of users who dropped out of the funnel to find the cause.
Pricing Comparison
Forsta Pricing
Glassbox Pricing
Pros & Cons
Forsta
Pros
- Extremely flexible survey logic for complex research
- Powerful data visualization and dashboarding capabilities
- Combines qualitative and quantitative tools in one platform
- Reliable performance even with very large datasets
Cons
- Steep learning curve for the advanced survey builder
- Initial setup and implementation can be time-consuming
- Pricing is high for small teams or simple projects
Glassbox
Pros
- Captures 100% of sessions without requiring manual tagging
- Powerful search filters help you find specific user sessions quickly
- Provides deep technical insights into client-side errors and logs
- Native mobile app support offers parity with web tracking
Cons
- Initial setup and configuration requires significant technical resources
- The interface has a steep learning curve for new users
- Pricing is generally geared toward mid-market and enterprise budgets