Gleam
Gleam is a growth marketing platform that helps you run engaging competitions, rewards, and email captures to grow your audience and increase user interaction across your digital channels.
PostPilot
PostPilot is a direct mail marketing automation platform that allows ecommerce brands to send personalized postcards and catalogs as easily as sending an email to increase customer retention.
Quick Comparison
| Feature | Gleam | PostPilot |
|---|---|---|
| Website | gleam.io | postpilot.com |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2013 | 2018 |
| Headquarters | Melbourne, Australia | Spartanburg, USA |
Overview
Gleam
Gleam is a versatile growth marketing platform designed to help you build an engaged audience through interactive campaigns. Instead of static lead forms, you can create dynamic competitions, instant-win rewards, and social media galleries that encourage specific user actions like following your brand or sharing content.
You can manage four distinct apps—Competitions, Rewards, Galleries, and Captures—all from a single dashboard to drive traffic and sales. The platform works for businesses of all sizes, from solo creators to global brands, by providing verified social actions and seamless integrations with major platforms like Instagram, YouTube, and Shopify.
PostPilot
PostPilot is a direct mail automation platform built specifically for ecommerce brands that want to reach customers physically. You can create, launch, and track postcard or catalog campaigns directly from your dashboard, treating direct mail with the same speed and data-driven precision as your email marketing. By connecting your store, you can trigger physical mail based on real-time customer behavior like abandoned carts or second-purchase reminders.
You can design your own mailers using a simple drag-and-drop editor or lean on their professional design services to handle the creative work for you. The platform eliminates the traditional headaches of direct mail like minimum order quantities and long lead times. It helps you cut through the digital noise of crowded inboxes by landing a tangible, personalized message directly in your customers' mailboxes to drive higher lifetime value.
Overview
Gleam Features
- Verified Social Actions Ensure your growth is real by automatically verifying that users have actually followed, liked, or subscribed to your channels.
- Viral Share Loops Give your campaigns a boost by rewarding users with extra entries when they refer their friends to your competition.
- Smart Email Captures Display targeted popups and opt-in forms based on user behavior to grow your mailing list without being intrusive.
- Instant Rewards Drive immediate sales by giving users coupons, downloads, or access codes in exchange for completing specific marketing tasks.
- Responsive Widgets Embed beautiful, mobile-friendly campaign widgets directly on your website or host them on dedicated landing pages.
- Fraud Protection Keep your contests fair with built-in security features that detect and block suspicious activity or duplicate entries.
PostPilot Features
- Behavioral Triggers. Automatically send postcards when customers abandon a cart, make a first purchase, or reach a specific spending milestone.
- Drag-and-Drop Editor. Create beautiful, branded postcards and catalogs in minutes using an intuitive design interface built for non-designers.
- Real-Time Tracking. Monitor your campaign performance with automatic ROI tracking that matches mail deliveries to actual store purchases.
- Smart Segmenting. Target specific customer groups by filtering your audience based on purchase history, location, or total lifetime value.
- Concierge Design. Access professional designers who create custom, high-converting mailer layouts for your brand at no extra cost.
- No Minimums. Send a single postcard or thousands at once without worrying about the restrictive minimums of traditional print shops.
Pricing Comparison
Gleam Pricing
- Unlimited total entries
- Basic entry methods
- Random winner selection
- Mobile responsive widgets
- Standard reporting
- Everything in Free, plus:
- Additional entry types
- Up to 500 monthly captures
- Basic email integrations
- Remove Gleam branding on Captures
PostPilot Pricing
- No monthly fee
- Standard postcard pricing
- Basic segmenting tools
- Self-service design editor
- Email support
- Everything in Free, plus:
- Lower per-piece mailing rates
- Automated lifecycle campaigns
- Concierge design services
- Advanced ROI reporting
- Priority support
Pros & Cons
Gleam
Pros
- Extremely easy to set up and launch campaigns
- Wide variety of social media entry methods
- Verified actions prevent fake contest entries
- Reliable free version for basic giveaways
Cons
- Full suite pricing is relatively expensive
- Interface feels slightly dated to some users
- Steep learning curve for complex logic
PostPilot
Pros
- Seamless integration with Shopify and Klaviyo
- High-quality print and card stock
- Excellent concierge design team support
- Easy to track actual ROI from mailings
- No minimum order requirements for campaigns
Cons
- Monthly subscription fees are relatively high
- International shipping options are more limited
- Learning curve for complex segment logic