Glew
Glew is an ecommerce analytics software that connects your data sources into a single dashboard to provide actionable insights for growing your online store and improving profitability.
Northbeam
Northbeam is an e-commerce marketing intelligence platform that uses proprietary first-party data and machine learning to provide brands with accurate multi-touch attribution and actionable growth insights across all channels.
Quick Comparison
| Feature | Glew | Northbeam |
|---|---|---|
| Website | glew.io | northbeam.io |
| Pricing Model | Freemium | Custom |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✓ 10 days free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2014 | 2019 |
| Headquarters | Charlotte, USA | San Francisco, USA |
Overview
Glew
Glew is an ecommerce-focused business intelligence platform that brings all your fragmented data into one clear view. Instead of jumping between Shopify, Google Ads, and Mailchimp, you can see your entire business performance in a single dashboard. It automatically pulls data from your sales channels, marketing platforms, and inventory systems to give you a complete picture of your customer lifetime value, net profit, and product performance.
You can use these insights to identify your most profitable customers, spot trending products before they sell out, and see exactly which marketing campaigns are driving real ROI. It eliminates the need for manual spreadsheets and complex data modeling, making enterprise-level analytics accessible for growing brands. Whether you are managing one store or a portfolio of brands, it helps you make faster, data-driven decisions to scale your operations.
Northbeam
Northbeam is a marketing intelligence platform designed to give you a single, accurate view of your entire customer journey. By using a proprietary first-party pixel, it bypasses the limitations of browser cookies and platform-specific tracking to show you exactly which ads are driving sales. You can see how your customers interact with your brand across social media, search, and email before they finally make a purchase.
The platform helps you understand the true return on ad spend (ROAS) by cleaning up messy data and attributing revenue to the correct touchpoints. You can stop guessing which campaigns to scale and start making decisions based on real-time performance metrics. It is built specifically for fast-growing e-commerce brands and agencies that need to optimize high-volume ad spend across multiple digital platforms.
Overview
Glew Features
- Multichannel Integration Connect your store, social media, and advertising accounts with one-click integrations to see all your data in one place.
- Customer Segmentation Identify your VIPs, repeat buyers, and at-risk customers automatically so you can trigger personalized marketing campaigns that convert.
- Product Analytics Track individual product performance and profitability to understand which items drive the most revenue and which are losing money.
- Inventory Management Monitor your stock levels and sell-through rates in real-time to ensure you never run out of your best-selling products.
- Automated Reporting Schedule daily, weekly, or monthly reports delivered straight to your inbox so your team stays aligned on key metrics.
- Profit Tracking Calculate your true net profit by factoring in COGS, shipping, and advertising spend for a realistic view of your margins.
Northbeam Features
- First-Party Tracking. Capture every customer touchpoint using a proprietary pixel that stays accurate even after privacy updates like iOS 14.
- Multi-Touch Attribution. View your performance through different lenses like first-click, last-click, or even-click to understand how every ad contributes to sales.
- Cross-Channel Mapping. See the complete path to purchase by connecting data from Facebook, Google, TikTok, and your Shopify store in one place.
- Creative Analytics. Identify your winning ad visuals and copy by tracking specific creative performance across all your active marketing channels.
- Media Buying Models. Use specialized models to see how your top-of-funnel awareness campaigns eventually turn into bottom-of-funnel conversions over time.
- Real-Time Dashboards. Access up-to-the-minute data so you can kill underperforming ads and scale winners the moment you see a trend.
Pricing Comparison
Glew Pricing
- Unlimited users
- Basic store integrations
- Core performance metrics
- Daily data updates
- Standard dashboards
- Everything in Starter, plus:
- Advanced customer segmentation
- Inventory and product analytics
- Custom reporting and alerts
- Historical data imports
- Marketing channel attribution
Northbeam Pricing
Pros & Cons
Glew
Pros
- Saves hours of manual data entry every week
- Intuitive interface makes complex data easy to understand
- Excellent customer segmentation for targeted email marketing
- Consolidates multiple store views into one login
Cons
- Initial data sync can take some time
- Pricing increases significantly as your revenue grows
- Limited customization for very specific niche reports
Northbeam
Pros
- Provides much more accurate ROAS data than Facebook or Google
- First-party pixel effectively bypasses most tracking and privacy limitations
- Intuitive dashboard makes complex attribution data easy to understand
- Excellent customer success team helps with data interpretation
- Helps identify profitable scaling opportunities that platforms often miss
Cons
- Premium pricing makes it expensive for very small brands
- Initial setup requires technical attention to ensure data accuracy
- Learning curve exists for understanding different attribution models