GMass
GMass is a powerful email marketing and cold email solution that works directly inside your Gmail account to help you send mass campaigns and automated follow-ups easily.
Prowly
Prowly is an all-in-one public relations software that helps you find relevant media contacts, create visual press releases, and manage your media relations from a single dashboard.
Quick Comparison
| Feature | GMass | Prowly |
|---|---|---|
| Website | gmass.co | prowly.com |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $258/month |
| FREE Trial | ✘ No free trial | ✓ 7 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2015 | 2013 |
| Headquarters | Chicago, USA | Warsaw, Poland |
Overview
GMass
GMass turns your regular Gmail or Google Workspace account into a full-featured email marketing platform. You can send mass emails, create complex mail merges using Google Sheets data, and schedule automated follow-up sequences that stop once a recipient replies. It lives entirely inside your Gmail interface, so you don't have to learn a new dashboard or export your contacts to external software.
You can use it to bypass Gmail's sending limits by connecting to external SMTP services or stay within standard limits for smaller outreach. It solves the problem of low engagement by making every mass email look like a personal, one-on-one message. Whether you are a recruiter, salesperson, or non-profit organizer, you can manage your entire outreach strategy without ever leaving your inbox.
Prowly
Prowly is a comprehensive platform designed to streamline your entire public relations workflow. Instead of jumping between spreadsheets and email clients, you can manage your media database, pitch journalists, and track your results in one place. It provides access to a database of over one million global media contacts, allowing you to filter by beat, location, and outlet to find the right storytellers for your brand.
You can build professional, interactive newsrooms and press releases that look great on any device. The platform also includes tools for automated follow-ups and detailed analytics, so you know exactly who opened your emails and clicked your links. It is ideal for PR agencies and in-house communication teams who need to scale their outreach while maintaining a personal touch with journalists.
Overview
GMass Features
- Google Sheets Integration Connect your spreadsheets directly to Gmail to personalize every email with custom data fields from your rows.
- Automated Follow-ups Set up a sequence of emails that send automatically until your recipient replies, clicks, or opens your message.
- Email Reporting Track opens, clicks, and replies in real-time with detailed analytics reports generated right inside your Gmail account.
- Behavior-based Campaigns Send new emails specifically to people who opened or clicked your previous messages to maximize your conversion rates.
- Scheduling Draft your emails now and schedule them to go out at the exact time your prospects are most active.
- List Segmentation Filter your mailing lists based on past engagement to ensure you only message the most relevant contacts.
Prowly Features
- Media Database. Access over one million media contacts worldwide and filter them by specific beats or locations to find your perfect audience.
- Online Newsrooms. Create a dedicated home for your brand's stories where journalists can easily find high-res images, videos, and contact information.
- Press Release Creator. Draft beautiful, interactive press releases with drag-and-drop elements that ensure your story stands out in a crowded inbox.
- Email Pitching. Send personalized pitches to your media lists and set up automated follow-ups to increase your chances of getting covered.
- PR Analytics. Track open rates, click rates, and bounce rates for every pitch so you can refine your strategy based on real data.
- Media Monitoring. Stay informed by tracking mentions of your brand or competitors across the web and social media in real-time.
Pricing Comparison
GMass Pricing
- Up to 50 emails per day
- All standard features included
- Gmail-based sending
- Basic campaign tracking
- GMass branding on emails
- Everything in Free, plus:
- Unlimited email sending
- No GMass branding
- Basic mail merge features
- Address verification tool
- Email support
Prowly Pricing
- 2 user seats
- 1,000 media contacts
- Unlimited emails and pitches
- 1 Online Newsroom
- Basic media monitoring
- AI-powered PR assistant
- Everything in Essential, plus:
- 5 user seats
- 3,000 media contacts
- Advanced media monitoring
- Premium newsroom features
- Priority customer support
Pros & Cons
GMass
Pros
- No new software to learn since it lives in Gmail
- Powerful Google Sheets integration for easy personalization
- Reliable automated follow-up sequences increase reply rates
- High deliverability by using Google's own mail servers
- Simple setup process takes less than a minute
Cons
- Requires Google Chrome to use the browser extension
- Interface can feel cluttered inside the Gmail window
- Daily sending limits are tied to Google's restrictions
Prowly
Pros
- Extensive and regularly updated global media database
- User-friendly interface makes creating newsrooms very simple
- Excellent email tracking and engagement analytics
- Saves significant time on manual media list building
- Responsive customer support team for technical issues
Cons
- Higher price point compared to basic email tools
- Occasional inaccuracies in specific niche contact data
- Steep learning curve for advanced monitoring filters