Google Looker
Google Looker is a modern business intelligence and data modeling platform that helps you explore, analyze, and share real-time business insights through a unified, governed data layer.
Smarten
Smarten is an augmented analytics platform that provides self-service business intelligence tools like assisted predictive modeling and data preparation to help you make data-driven decisions without technical expertise.
Quick Comparison
| Feature | Google Looker | Smarten |
|---|---|---|
| Website | looker.google.com | smarten.com |
| Pricing Model | Custom | Custom |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✓ 30 days free trial | ✓ 0 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2017 |
| Headquarters | Santa Cruz, USA | Ahmedabad, India |
Overview
Google Looker
Looker is a powerful data platform that changes how you access and use your company's information. Instead of relying on static reports, you can explore live data directly from your database using a centralized modeling language called LookML. This ensures everyone in your organization works from a single version of the truth, whether you are building complex visualizations or embedding analytics into your own custom applications.
You can create interactive dashboards that allow team members to drill down into specific metrics without needing technical expertise. The platform integrates deeply with Google Cloud but remains flexible enough to connect with various SQL databases across different cloud environments. It is designed for data-driven organizations that need to scale their analytics capabilities while maintaining strict governance and security over their data assets.
Smarten
Smarten is an augmented analytics platform designed to simplify how you interact with complex data. Instead of relying on data scientists for every report, you can use self-service tools to visualize trends, prepare data sets, and perform advanced predictive modeling through a user-friendly interface. It focuses on 'Augmented Analytics,' which uses machine learning to guide you through data discovery and help you find hidden patterns automatically.
You can connect various data sources to create personalized dashboards and share insights across your entire organization. The platform is built for business users in finance, sales, and operations who need to move beyond basic spreadsheets into sophisticated forecasting. By automating the more technical aspects of data science, Smarten allows you to focus on the strategic implications of your data rather than the underlying code.
Overview
Google Looker Features
- LookML Modeling Define your business logic once in a centralized layer so every user gets consistent, accurate results across all reports.
- Embedded Analytics Inject powerful charts and data explorations directly into your own customer-facing applications or internal tools using flexible APIs.
- Real-time Dashboards Build interactive visual displays that update instantly as your database changes, giving you a live pulse on your business.
- Data Actions Take immediate action on insights by sending data directly to tools like Slack, Salesforce, or Zendesk from your dashboard.
- Multi-cloud Flexibility Connect to multiple SQL databases across AWS, Azure, or Google Cloud without moving your data from its original home.
- Looker Studio Integration Combine the governed data of Looker with the easy drag-and-drop report building of Looker Studio for faster sharing.
Smarten Features
- Smarten Insights. Use machine learning to automatically identify trends and patterns in your data without writing complex queries.
- Self-Service Data Prep. Clean, shape, and blend data from multiple sources yourself using an intuitive interface designed for non-technical users.
- Assisted Predictive Modeling. Build and run predictive use cases like churn analysis or sales forecasting using guided workflows and algorithms.
- Key Influencer Analytics. Discover exactly which factors are driving your business results and see how different variables impact your goals.
- Natural Language Processing. Ask questions about your data in plain English and receive instant visual answers and detailed reports.
- Mobile BI. Access your dashboards and track your key performance indicators from any mobile device while you are on the move.
Pricing Comparison
Google Looker Pricing
- 1 user included
- Google Cloud console access
- Looker Studio integration
- Basic data modeling
- Community support
- Everything in Free, plus:
- Up to 50 users
- Full LookML modeling
- Standard API access
- Email and chat support
- Embedded analytics capabilities
Smarten Pricing
Pros & Cons
Google Looker
Pros
- Centralized data modeling ensures consistent metrics across teams
- Powerful drill-down capabilities for deep data exploration
- Excellent integration with the Google Cloud ecosystem
- Highly customizable for developers using LookML
Cons
- Steep learning curve for mastering LookML syntax
- Pricing can be high for smaller organizations
- Requires a clean underlying database for best performance
Smarten
Pros
- Simplifies complex data science tasks for average business users
- Strong automated data discovery features save significant time
- Flexible deployment options including both cloud and on-premise
- Comprehensive support for various data source integrations
Cons
- Initial setup requires careful data mapping and planning
- Advanced predictive features have a slight learning curve
- Public pricing is not available without contacting sales